The webinar titled 'Advanced List Building for Social Media Marketers' focuses on the importance of email lists for internet marketing success. Key strategies discussed include the prominent placement of list sign-ups, engaging blog content, and unique value propositions for subscribers. The session emphasizes using social media to enhance list growth and various methods to reward and engage current members.

1. Advanced List Building for Social Media MarketersWEDNESDAY, JUNE 29, 2011: 2PM – 3PM ETChris Brogan, Jason Keath, Peter Shankman& DJ Waldow#BSFWA Blue Sky Factory WebinarSubscribe to email alerts about future webinars

2. INTRODUCINGYour Hosts…2

3. CHRIS BROGANFlickr: C.C. Chapman

4. JASON KEATHFlickr: Jason Keath

5. PETER SHANKMAN

6. DJ WALDOW

7. THE NEXT 52 MINUTESThe secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing:Your email list. 7

8. 8

9. Prominent placement of list “ask”9

10. Prominent placement of list “ask”10

11. Prominent placement of list “ask”11

12. Excellent blog content; further detail in email.12

13. Communicate WITH not AT your audience13

14. Communicate WITH not AT your audience14

15. Communicate WITH not AT your audience15

16. Communicate WITH not AT your audience16

17. Unique Value Offers17

18. Promise email subscribers “first look.”Subject Line: Exclusive savings just for our e-mail subscribers18

19. Promise email subscribers “first look.”Subject Line: FREE Mug! 48-Hour Email Exclusive!19

20. Promise email subscribers “first look.”Subject Line: Email Exclusive Preview: 2 for $99 Dress Shirts and Ties20

21. Reward current members, randomly.Flickr: maryandjc21

22. Reward current members, randomly.Photo from Tim Brechlin22

23. Webinars. Events. Product Launches.23

24. Webinars. Events. Product Launches.24

25. Webinars. Events. Product Launches.25

26. Use social sites to embed sign up links/forms.26

27. Use social sites to embed sign up links/forms.Creative use of an email signature!27

28. Use social sites to embed sign up links/forms.28

29. Use social sites to embed sign up links/forms.29

30. Use social sites to embed sign up links/forms.30

31. The “One Slide Has It All” … Slide8 List Building SuggestionsProminent placement of list “ask”.Excellent blog content; further detail in email.Communicate WITH not AT your audience.Unique Value Offers.Promise email subscribers “first look.”Reward current members, randomly.Webinars. Events. Product Launches.Use social sites to embed sign up links/forms.31

32. www.blueskyfactory.com/list

33. Shankman.comChrisBrogan.comFlickr: Jason KeathFlickr: C.C. ChapmanSocialFresh.comBlueSkyFactory.com33