First stage of the home based business process.

1. Stage 1: The Groundwork
Needed For A Home Based
Profit Machine
Discover Your Clients
Needs, Wants & Desires
Fears, Problem’s, Challenges,
What Excites & Entertains Your Clients

2. At This Stage We Should Have Some
Clarity On Our Topic & We Are Now
Going To Understand Our Clients
Deeper
Exact Process I Use For Every New Product
Anyone Who Has Had Call With Me & Needs Help Arrange To Discuss Further With Ross
Anyone Who Has Not Had Call With Me Book ASAP With Miranda

3. Why Do We Need To Understand Our Clients At A
Deeper LEVEL?
Remove Pricing Fears
Increase Influence
Attract The Ideal Client
Creates A Logical Choice Mentality
Help You To Master & Be 100% Clear On How You
Can Help People
Discover Your Clients
Needs, Wants & Desires
Fears, Problem’s, Challenges,
What Excites & Entertains Your Clients

4. Stage One: Discover Your Clients Needs, Wants & Desires
Go After Everyone Please No One
Most Businesses Operate Like A
Monkey With A Machine Gun
Trying To Fire There Message Out To
Everyone
This Doesn’t Compel Clients Too Be
Magnetically Attracted To You

5. Stage One: Discover Your Clients Needs, Wants & Desires
To Build A Business That Is Magnetic To Clients
You Need To Irresistible To Those You Want
And
Accept That You Will Be Repel Those You Don’t Want

6. When You Understand Your Client The Response Will be…

7. Create Magnetic Response With Deep Understanding
This Is Exactly
What I Need!!

8. Discover Your Clients Needs, Wants & Desires & Beyond
We Need To Understand Our
Clients At The Deepest LEVEL
Today We Are Going To Work
ON That For Everyone By
Understanding
Client Profiling AT A Much
Deeper LEVEL

9. Discover Your Clients Top Needs
Example:
1. Help figuring it out
2. Take more actions and get things done
3. Guidance on ideas or roadblocks
4. A model that works
5. How to turn work they are working on
into something more

10. What Are Your Clients Top 5 Needs!

11. Discover Your Clients Top Wants
Example:
1. Someone that cares
2. Someone that knows what they are
doing
3. Get a return on investment
4. Feel a part of something
5. A plan to follow

12. What Are Your Clients Top Wants!

13. Discover Your Clients Top Desires
Example:
1. More Money More Wealth
2. Free Time, more life balance, more
freedom
3. Achieve success, results, growth
4. Start Or Improve A Business
5. Gain new skills, develop & Improve
6. Create a legacy

14. What Are Your Clients Top Desires!

15. Discover Your Clients Top Fears
Example:
1. Will It Work
2. Will it work for me
3. What If I can’t do it
4. What If they run away and don’t help
me
5. Am I good enough

16. What Are Your Clients Top Fears!

17. Discover Your Clients Top Problems
Example:
1. Don’t Know There Topic
2. Don’t Know How To Get Clients
3. Don’t Know How To Show Their Value
4. Don’t Know How Build A Following
5. Jump From Idea To Idea & Don’t Settle

18. What Are Your Clients Top Problems!

19. Discover What Excites Your Clients
Example:
1. Making Lots Of Money
2. High Rewards From Less Time
Invested
3. Boss Freedom
4. Financial Freedom
5. Helping Others

20. Discover What Excites Your Clients!

21. Discover What Entertains Your Clients
Example:
1. Making Lots Of Money
2. High Rewards From Less Time
Invested
3. Boss Freedom
4. Financial Freedom
5. Helping Others

22. Discover What Entertains Your Clients!

23. You Should Have Or Can Now Work On Coming Up With 5 Of The
Following
1. Clients Top 5 Needs
2. Clients Top 5 Wants
3. Clients Top 5 Desires
4. Clients Top 5 Fears
5. Clients Top 5 Problems
6. 5 Things That Excite Your Clients
7. 5 Things That Entertain Your Clients

24. You Should Have Or Can Now Work On Coming Up With 5 Of The
Following
Why 5?

25. 4 Personality Styles
Deeper Level Understanding
Credit Jim Francis

26. Which Are You? Who Are You Communicating To? Who Have You Been Missing?
Deeper Level Understanding
Credit Jim Francis

27. Internal - My Opinion Is The One That Matters I
Will Use The Stats To Form My Opinion
Club Profile
Need Multiple Proof
Need Multiple Stats
Always Asking For Information
Want Information So They Can Make Decision
Controlled
Wants Respect
Needs Accuracy
Take Time To Be Correct
Value Information
Value Process
Slow Paced- Methodical
Major Value: Right/Wrong
Left Brain:
Club Profile

28. Spade Profile
Internal - My Opinion Is The One That Matters. Controlled. They
Make The Decision
Value: Time
Value Less: Relationships
Enjoy Options
Enjoy Success
Like To Win
Doesn’t Like To Loss
People Will Do More To Not Lose
Than Gain 68%/32%
Fast Paced: Bottom Line Driven
Major Value: Win/Lose
Right Brain:
Spade Profile

29. Heart Profile
External
Value: Relationships
Value Less: Time
Wants To Make Friends
Wants Relationship
Emotional
Feeling Orientated
Wants To Be Accepted
Wants Social Proof
Wants Guarantees
External Value Vital
Need To Be Told What To Do
Want Support
Slow Paced - Value The Relationship First
Major Value: LOVE/Hate
Left Brain:
Heart Profile

30. Diamond Profile
Externally Driven - Wants To See Others Having Fun, Suffer FOMO
Wants To Be The Star
Wants To Have The Accolade
Recognition Driven
Enjoys Incentives
Buys The Vision
Shows A Lot Of Emotion
Fun & Adventure Driven
Fast Paced- Wants It FAST
Major Value: Fun/Bored
Right Brain:
Diamond Profile

31. Success Comes From Reaching
Multiple Styles
Reach Further
Influence More
With Language Patterns
Most People Can Only Reach Those Who They Are
Similar To

32. Discovering Your Clients
Need For Information &
Education
Next Session