In this webinar, Director of Product and Enterprise Marketing at FMG, Elise Lambert shared actionable marketing tips so that you can succeed in 2023 and beyond.
Marketing Your Business in 2023: Exactly What You Need to KnowSamantha Russell
In this webinar, Chief Marketing & Experience Officer of FMG, Susan Theder and Chief Evangelist of FMG, Samantha Russell shared actionable tips for setting up your business for marketing success in 2023 and beyond.
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...LinkedIn Talent Solutions
Learn practical tips on building a community of clients and candidates that have a vested interest in your recruitment firm. Download the full guide: http://linkd.in/1AHS74e
How to Optimize Your LinkedIn Presence to Generate New BusinessSamantha Russell
LinkedIn is a powerful networking and lead generation tool.
In fact, according to Hubspot, LinkedIn is 277% more effective at generating leads compared to other social media platforms. In this presentation, learn how to boost your marketing strategy and your social presence with this incredible platform.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Marketing Your Business in 2023: Exactly What You Need to KnowSamantha Russell
In this webinar, Chief Marketing & Experience Officer of FMG, Susan Theder and Chief Evangelist of FMG, Samantha Russell shared actionable tips for setting up your business for marketing success in 2023 and beyond.
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...LinkedIn Talent Solutions
Learn practical tips on building a community of clients and candidates that have a vested interest in your recruitment firm. Download the full guide: http://linkd.in/1AHS74e
How to Optimize Your LinkedIn Presence to Generate New BusinessSamantha Russell
LinkedIn is a powerful networking and lead generation tool.
In fact, according to Hubspot, LinkedIn is 277% more effective at generating leads compared to other social media platforms. In this presentation, learn how to boost your marketing strategy and your social presence with this incredible platform.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Chief Marketing and Experience Officer, Susan Theder, Chief Evangelist Samantha Russell and Chief Product and Technology Officer, Dave Christensen shared our best marketing ideas to kick off the summer and get an insider's view of what's new, coming soon and trending and much more!
LPL Advisors: What Do Good Lead- Generating Websites Look Like?Samantha Russell
In this webinar, Chief Evangelist of FMG, Samantha Russell, discusses:
1. Which advisor website pages are the MOST visited (and therefore are the ones you should focus your lead capture on)
2. What types of lead capture are proven to work best for advisors (with great examples!)
3. Why the design (copy and image) of your call to action is so important, and how to create one that converts
How to use LinkedIn and other social media tools to connect, engage and sell prospects. LinkedIn and social media selling strategies and revenue results are included.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
6 ways to accelerate your sales with LinkedinJill Sida
Nearly 64% of B2B buyers report that they appreciate hearing from a sales person who provides knowledge or insight about their business. Take advantage of this to get your foot in the door with new prospects, and to relationships with existing LinkedIn connections.
Session from the Digital Workplace Conference NZ (#DWCNZ), held at the Cordis Hotel in Auckland, New Zealand on April 30th, 2019. Presented by Christian Buckley, Microsoft RD & MVP, and the CEO of CollabTalk LLC, an independent research and technical marketing services company based in Lehi, Utah.
5 growth marketing strategies your business needs in 2019Ariba Niaz
The world is approaching about 200 million companies around the world! It is very difficult to commence your target audience in this huge competition!
To stand-out between your competitors, you need to think OUT OF THE BOX!
What exactly does "social selling" mean and how does one use it? We breakdown the things that work and do not work in leveraging social networks as a channel to build credibility and generate quality leads.
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
Unlocking Advisor Success With YCharts’ 2024 Communication SurveySamantha Russell
A strong communication strategy is the key to your success and growth. So, when it comes to your communication approach, are you losing or retaining clients?
In this webinar, Chief Evangelist of FMG, Samantha Russell, and President & CEO of YCharts, Sean Brown, shared the importance of communicating consistently, plus tips for getting the most out of your communication strategy.
They discussed:
- Key takeaways from the YCharts Communication Survey
- The consequences of less communication
- Enhancing communication techniques for high-value clients
- Long-term communication improvement strategies
- Bullet-proof marketing ideas
Supercharge Marketing Strategies to Skyrocket Firm GrowthSamantha Russell
A strong marketing strategy is the cornerstone of any successful business plan. In this webinar, Director of Product & Enterprise Marketing, Elise Lambert and Director of Business Development at Wealthbox, Andrew Ladwig share their marketing strategies for boosting your firm’s overall growth.
They discussed:
- The importance of a traffic-driving website
- How to invest in content marketing
- Utilizing social media
- Tips to increase client satisfaction with email marketing
- Ways to ramp up your SEO (Search Engine Optimization)
More Related Content
Similar to Set Up Your Marketing for Success in 2023: Exactly What You Need to Know
Chief Marketing and Experience Officer, Susan Theder, Chief Evangelist Samantha Russell and Chief Product and Technology Officer, Dave Christensen shared our best marketing ideas to kick off the summer and get an insider's view of what's new, coming soon and trending and much more!
LPL Advisors: What Do Good Lead- Generating Websites Look Like?Samantha Russell
In this webinar, Chief Evangelist of FMG, Samantha Russell, discusses:
1. Which advisor website pages are the MOST visited (and therefore are the ones you should focus your lead capture on)
2. What types of lead capture are proven to work best for advisors (with great examples!)
3. Why the design (copy and image) of your call to action is so important, and how to create one that converts
How to use LinkedIn and other social media tools to connect, engage and sell prospects. LinkedIn and social media selling strategies and revenue results are included.
Learn the basics of LinkedIn -
What is LinkedIn
Australian Social Media statistics
Why is LinkedIn important for Business Development
Why we should use LinkedIn
How to create a company page
4 steps to generate leads on LinkedIn
The 5 Principles of persuasion
Understanding LinkedIn analytics
How to export your LinkedIn connections
How to create a content plan for your posts
Where to source great images for your social media
How often to post on LinkedIn and what to post
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Have you created a customer avatar for your business? It is important to know your target market and what problems they have so you can begin creating content that meets those need and engages your audience.
6 ways to accelerate your sales with LinkedinJill Sida
Nearly 64% of B2B buyers report that they appreciate hearing from a sales person who provides knowledge or insight about their business. Take advantage of this to get your foot in the door with new prospects, and to relationships with existing LinkedIn connections.
Session from the Digital Workplace Conference NZ (#DWCNZ), held at the Cordis Hotel in Auckland, New Zealand on April 30th, 2019. Presented by Christian Buckley, Microsoft RD & MVP, and the CEO of CollabTalk LLC, an independent research and technical marketing services company based in Lehi, Utah.
5 growth marketing strategies your business needs in 2019Ariba Niaz
The world is approaching about 200 million companies around the world! It is very difficult to commence your target audience in this huge competition!
To stand-out between your competitors, you need to think OUT OF THE BOX!
What exactly does "social selling" mean and how does one use it? We breakdown the things that work and do not work in leveraging social networks as a channel to build credibility and generate quality leads.
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
Unlocking Advisor Success With YCharts’ 2024 Communication SurveySamantha Russell
A strong communication strategy is the key to your success and growth. So, when it comes to your communication approach, are you losing or retaining clients?
In this webinar, Chief Evangelist of FMG, Samantha Russell, and President & CEO of YCharts, Sean Brown, shared the importance of communicating consistently, plus tips for getting the most out of your communication strategy.
They discussed:
- Key takeaways from the YCharts Communication Survey
- The consequences of less communication
- Enhancing communication techniques for high-value clients
- Long-term communication improvement strategies
- Bullet-proof marketing ideas
Supercharge Marketing Strategies to Skyrocket Firm GrowthSamantha Russell
A strong marketing strategy is the cornerstone of any successful business plan. In this webinar, Director of Product & Enterprise Marketing, Elise Lambert and Director of Business Development at Wealthbox, Andrew Ladwig share their marketing strategies for boosting your firm’s overall growth.
They discussed:
- The importance of a traffic-driving website
- How to invest in content marketing
- Utilizing social media
- Tips to increase client satisfaction with email marketing
- Ways to ramp up your SEO (Search Engine Optimization)
So What's This Do It For Me Program Really Like?Samantha Russell
In this quick demo, Beth Blecker of Eastner Planning Inc, Chevonne Farler of TBH Advisor, and Susan Theder share the specific ways that they have leveraged FMG to ramp up their marketing success. They talked about how the FMG platform works, shared specific details on the program and much more!
Without an effective onboarding process, converting leads into clients and growing your practice can be challenging. So, how can you turn leads into clients who then become raving fans?
In this webinar, Director of Product & Enterprise Marketing, Elise Lambert shares her strategies for successfully boosting your firm's lead generation, referrals and conversions.
10 Tips for Marketing Your Tax Planning Services As An AdvisorSamantha Russell
Help with tax planning is the #1 thing clients of advisors want. In this webinar, Chief Evangelist, Samantha Russell and Head of Partnerships at Holistiplan, Torie Happe, share how to best market and showcase your tax planning offerings.
Leveraging Your Client or Prospect's Age Milestones to Exponentially Grow You...Samantha Russell
In this quick webinar, Chief Marketing & Experience Officer, Susan Theder and CEO of Bento Engine, Philipp Hecker share how to personalize your marketing strategy by leveraging life events and important age milestones. They talked about the Bento Engine integration, how to use the FMG platform and more.
Mastering the Client Journey: How to Maximize the Return on Your TechSamantha Russell
In this webinar, we walked through a client’s journey and how an advisor or firm can leverage their technology stack and not miss a beat.
We heard expert perspectives across the client journey from:
- FMG : On how your marketing can help you stay in touch with your clients and grow your business.
- Wealthbox: On how to better manage your client relationships and operations.
- Nitrogen: On how to win prospective clients faster and create a personalized client experience.
- Asset-Map: On how you can visually represent a client’s financial picture and turn client conversations into actionable decisions.
Whether you’re looking to capture and convert leads, improve your client communication, identify gaps in your business or measure your firm’s impact, this was an excellent event.
Our Best Growth Strategy for 2024 - Webinars that WOW!Samantha Russell
In this webinar, we discussed the top tips and strategies for integrating webinars into your overall marketing strategy and getting the most out of this highly-effective lead generation strategy in the new year and beyond.
They discussed:
- Webinar Logistics
- Topic Ideas
- Planning Logistics
- How to Get Registrants
- Post-Webinar Tactics-and more!
If you’re looking to grow your lead generation in the new year and beyond, then this webinar was an excellent way to get started.
In this webinar, Chief Marketing & Experience Officer, Susan Theder and President of Peabody Wealth Advisors, Michael Murray shared their top five marketing themes for the new year with tips for implementing them.
Content Strategies To Differentiate Your Brand and Grow Your BusinessSamantha Russell
In this webinar, Chief Marketing & Experience Officer, Susan Theder shared actionable tips that you can implement right away so that you can boost your website copy, social media messaging email marketing and more!
Convert Leads, Delight Clients: Proven Communication StrategiesSamantha Russell
In this webinar, Chief Marketing & Experience Officer, Susan Theder and President and CEO of YCharts, Sean Brown shared the consequences of not communicating consistently plus tips for getting the most out of your communication strategy.
In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran are sharing exactly what it takes to start a podcast plus the top ways to best market it and grow your business.
Advisor Marketing: What to Outsource vs. What to InsourceSamantha Russell
In this webinar, Chief Marketing & Experience Officer, Susan Theder, and President & Financial Advisor of Heimensen Wealth Advisors, Corey Heimensen shared how he made decisions regarding what parts of his marketing efforts he chose to outsource to free up his time to focus on other areas of his business.
They discussed:
- The objective of marketing activities
- The marketing activities you should keep in-house
- The importance of content creation
- What outsourcing should accomplish
- Corey’s recommendations
Marketing Masterclass: Exclusively for LPL Financial Advisors:Samantha Russell
Do you have trouble differentiating your service and defining your unique value proposition? Do you know your marketing needs a facelift but you just aren't sure where to start or what to do?
In this webinar, exclusively for LPL advisors, Samantha Russell will share:
- Why traditional advisor marketing and messaging just doesn't work anymore
- How to think about establishing your own unique brand, and
- Practical tips you can implement right away - to help you nail your messaging in your website, copywriting, social posts, and more!
What Makes this Advisor Website Stand Out? Interview with Rubin Miller, CFASamantha Russell
In this webinar, Chief Evangelist, Samantha Russell, and Founder and Chief Investment Officer at Peltoma Capital Partners, Rubin Miller discussed how he seamlessly integrates his unique personality, family values, and professional expertise to create an engaging website that sets him apart from the competition.
They discussed:
- Your website messaging
- The importance of design and user-experience
- Best website design practices
In this special event, Doug Howes, wealth advisor at Sapphire Wealth Management shares how he has ramped up his marketing significantly by leveraging FMG. They also showed how the platform works and how it could potentially help you!
They shared:
- Their favorite features
- Best ways to leverage content
- How the “Do It For Me” program works-and more!
The Best Lead Generation Tactic Most Advisors Aren’t Doing: WebinarsSamantha Russell
Webinars are low-cost, easy to implement, and best of all, they work really well to showcase your expertise and bring in new prospects.
But did you know that only 23% of advisors are utilizing them?
In this webinar, Chief Evangelist, Samantha Russell, and Chief Marketing & Experience Officer, Susan Theder discussed their top tips and tricks for getting the most out of this highly-effective lead generation strategy.
They discussed:
- Webinar logistics
- Topic ideas
- Planning logistics
- How to get registrants
- Post-webinar tactics
How to Use Behavioral Finance to Differentiate Your Firm and MarketingSamantha Russell
In this webinar, Chief Evangelist, Samantha and Founder of Shaping Wealth, Brian Portnoy discuss how to use behavioral finance insights in your marketing to differentiate your firm from the competition and drive dramatic growth in your business.
They discussed:
- Behavioral finance and “human-centric advice
- The evolution of the profession
- The working model for “behavior”
- How to leverage behavioral finance to enhance your client relationships and create “referable” moments
- Ideas to integrate behavioral finance principles into your marketing
Create your own podcast - It’s way easier than you thinkSamantha Russell
In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran are not only sharing how to start a podcast, but ways to repurpose your content and leverage your network to get the most out of your efforts.
And if you want tangible evidence that podcasting REALLY works, they shared examples of advisors who have found a lot of success using this in their marketing strategy.
Lead Generation & Growth Creation: Grow and support your business through ta...Samantha Russell
In this webinar, Chief Evangelist, Samantha Russell and Chief Growth Officer of Holistiplan, Chris Field share their expertise, guiding you on how to effectively request tax returns from clients and identify key areas where you can showcase your value.
You’ll gain valuable insights on leveraging tax returns to provide tailored recommendations that can leave a lasting impact on your clients.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
6. Show your website, count to 5, then ask:
● What was the page about?
● What do you remember seeing?
● Who would benefit from this service?
● What action to take next?
You Have 5 Seconds To Make
a First Impression
6
7. Write website headline copy in the
Problem > Solution Format
➡️ What is the PROBLEM your
clients/customers & prospects
have?
➡️ What is the SOLUTION you
provide to that problem?
What Does this Look
Like On a Website?
7
8. 8
Focus on what clients
are looking for
➡️ Huge gap between client expectations and
services rendered
💡 Takeaways:
1️⃣ People want 1 Provider/Point of Contact for
everything.
2️⃣ So much marketing opportunity for firms who offer
Integrated Services & Partner with other
Professionals
Source: https://advisorpedia.com/research/expectations-investors-and-
advisors-have-differ/
17. Calls to Action
➡️ Primary: For those ready to
move forward
➡️ Secondary: For those not
yet ready to meet with you
97% of website visitors do
NOT convert!
17
20. 20
➡️ Explain what someone will learn, or how they’ll benefit from taking action
➡️ Be specific and explicit! An image of what they’ll get can go a long way too
24. 1. Don’t just say “great post!”. Add something of
value
2. Try to make at least ONE of the posts you
comment on be from a 2nd or 3rd degree
connection
3. Make a list of COIs, reporters, prospects,
connect/follow them, and check your notifications
Step 1:
Choose 5 Posts in
Your Feed to
Comment On
24
24
25. 1. This allows you to build conversations and shows
others you want to engage with them
2. This also tells the algorithm “this post is creating
conversations”
3. If they left a generic comment like “great post!” you
can ask a question to probe for more. “Which section
of the article did you find most helpful/interesting
etc”?
4. PRO TIP: Remember, people don’t just see what
you post - they also see what you comment and “like”
Step 2:
Reply to comments
on all of your posts
25
25
27. Step 1
Every Friday, go through the last 5
days of your calendar (or do it at the
end of each call)
Step 2
Make a list of prospects, clients and
COIs you met with and look them up
on Linkedin
Step 3
Invite them to connect - that’s it!
Use Calendar
Meetings to Expand
Your Connections
27
27
28. Step 1
Every Monday and Friday, Go
through the last few days of emails
and connect with anyone you
exchanged messages
Step 2
Search for the person on LinkedIn
Step 3
Invite them to connect - that’s it!
The Email
Connection Tactic
28
28
29. 1. It is Systematic
You’ll be shocked at how quickly you grow
your connections each week
2. You’ll Stay “In Front” of Prospects
The content you post will now be seen by
these folks, even if they don’t “sign on” to
work with you right now
3. COIs that you meet with (and THEIR admins)
will get more exposure to your firm
Show up in their feed = be on their mind
Why Is This
Effective?
29
29
31. Look through
connections of your
Current clients or
COIs
➡️ Use filters to look for 2nd degree
connections.
➡️ You can filter by Company, Location,
Alma Mater or Industry
➡️ Send connection requests to those
“ideal future clients”
31
31
32. Get Contact Info
on Leads
● Click “contact info” on any profile
and typically you’ll find their email
address
● May also get a link to their website,
other social media accounts and
other information
32
32
37. Get Personal
Share stories, photos and
personal anecdotes. They
perform better than anything else
99% of the time.
37
37
38. How to Use the Algorithm to Your Advantage
38
1⃣ Engage as often as possible 3-5x a week
2️⃣ Follow the 80/20 rule. For very ONE of your posts, leave comments on at least FIVE
others' posts
3️⃣ Get as MANY comments on your posts as QUICKLY as possible after posting.
4️⃣ Use both personal AND business pages, but know personal will always perform better.
Tag your business page in your personal page posts and tag influencers from business page
5️⃣ Only share posts that link OUT every 3rd or 4th post. Otherwise, keep content native.
42. —
Concierge marketing service where We Take
Care of Everything
—
A Custom Marketing plan each month
—
Exclusive Content by Sam and Susan only
available for DIFM customers
—
Your own dedicated Marketing Strategist
—
Drive Leads, encourage Referrals and increase
Client engagement
—
Build your brand, stay in touch with clients, and
grow your business - Without Lifting a Finger
Do It For Me Marketing
42
43. How do I order?
Simply select a design, craft your personal
message and choose your recipients and delivery
date. We’ll take care of the rest!
Pricing: $2.75/each, or get them for $2.25 if
you order more than 20!
Order deadlines:
Thanksgiving: 11/10
Hanukkah: 12/5
Christmas: 12/12
New Years: 12/16.
Greeting Cards
Order Your Printed Holiday Cards
Today!
43
45. ● New emails, blogs and social posts added
weekly
● Automated marketing set and forget campaigns
● Event promotion tools
● Canva integration, mobile app and more!
Meet With Us: https://fmgsuite.com/get-a-demo
Questions? Marketing@fmgsuite.com
Overwhelmed?
Need Help? We Get it!
45
Editor's Notes
Bob Bob Ricard sells more champagne than any UK restaurant.
Alright, let’s start with what the five-second test is.
Five second tests are a method of user research that help you measure what information users take away and what impression they get within the first five seconds of viewing a design. In this case, that design is your website.
You may ask, why just five seconds? It’s long enough for a good design to communicate your primary message. Right now, there’s a growing trend for website visitors to open many sites at once, so attention to your page is reduced, which makes your design and messaging critical to getting your point across quickly.
These tests help you determine if your website visitors' first impressions of your pages are on point. So just to reiterate that point, these tests apply to only the first impressions a visitor gets.
These first impressions include answering the questions you see on the slide (read slide), ending with probably the most critical question your page can answer: what action can a visitor take next?
Bob Bob Ricard sells more champagne than any UK restaurant.
Bob Bob Ricard sells more champagne than any UK restaurant.
How do we as an industry remedy this?
🚨👉 Content Marketing 👈🚨
When someone watches your videos, reads your words, and hears you explain things....it immediately helps put them at ease. It makes them feel like they "know" you.
And psychology tells us that the more we feel like we know someone, the more likely we are to trust them.
Content Marketing removes "fear of the unknown" and builds trust.
What other tactic can work so well (and at scale!) in this industry?
How do we as an industry remedy this?
🚨👉 Content Marketing 👈🚨
When someone watches your videos, reads your words, and hears you explain things....it immediately helps put them at ease. It makes them feel like they "know" you.
And psychology tells us that the more we feel like we know someone, the more likely we are to trust them.
Content Marketing removes "fear of the unknown" and builds trust.
What other tactic can work so well (and at scale!) in this industry?