Are you an email marketing sinnner? Chances are, you’re committing a serious email marketing offense (or a few) with every email campaign send. You probably don’t even realize it. This deck reveals the ten most common email marketing sins and how to overcome them. Covering everything from writing style snafus to common spam triggers, each email offense is brought into the light with an explained fix. Also covered: How to best manage your contacts Spam-can compliancy Subject line elements What to avoid Plus more

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Presented by
Kelly Noble Mirabella
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Webinar brought to you by…
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FEATURED SPEAKER
Kelly (Noble) Mirabella
Stellar Media Marketing
Social Media Marketing Consultant & Trainer
Phone: 720.515.6137 | kelly@stellar247.com
Twitter: @Stellar247
www.StellarMediaMarketing.com
MODERATOR
Eryn Branham
Pinpointe On-Demand, Inc.
ebranham@pinpointe.com
800-920-7227
Social media manager, consultant and trainer.
Helping professionals learn how to use social
media for over eight years.

4. 6
Adding anyone and everyone to your list

5. Sin One: Adding everyone to your email list
• NO: Do not add everyone you are connected to on various social
networks to your email list.
• NO: Adding everyone who gives you a business card to your
email list.
• NO: Email Address book dump
• NO: The purchasing of email list.

6. The Fix

7. The Fix
•Ask
•Give to get

8. 10
Not giving people an easy way to unsubscribe

9. Sin Two: Making it hard to unsubscribe
•It is the law.
• The law vs. best practice
• The link must work for 30 days

10. 12
Not including your mailing address

11. Sin Three: Not including your mailing address
•Why? - Its the law.

12. 14
Using an ISP over ESP to send out your marketing emails

13. Sin Four: Using the wrong system (aka using a ISP)
• Slow or no delivery
• Higher risk of being marked as spam
• Little to no personalization
• Large attachments can only hurt you
• Hard to abide by the law
• Impossible to track ROI
• Very hard to segment

14. The Fix

15. The Fix
•Use a professional service (ESP)

16. 18
Using boring, misleading or irrelevant subject lines

17. 2 questions people will ask themselves
when they receive an email:
Do I know you
Do I care

18. Sin Five: bad subject lines
What does not work:
The top 7 worst performing words in email subject lines
via Adestra
1. Subscription
2.Early Bird
3.Industry
4.Report
5.Intelligence
6.Learn
7.Whitepaper

19. The Fix

20. The Fix: Top 5 best performing words in a subject line
1. Thank you
2. Subject lines that operate topics with pipes (*|*|*|*|)
3. Monthly
4. Thanks
5. Bulletin or Golden (tied for 5th)

21. 23
Using info@ email addresses to send out emails

22. Sin Six: choosing the wrong from email address
•Do I know you and do I care?
• How will your subscribers best recognize you?
60% of consumers say the "from" line most often determines
whether they open an email or delete it.
Source: DoubleClick

23. 25
Not setting expectations

24. Sin Seven: Not setting expectations
•How often will you send emails?
•What type of information can subscribers expect?
•Are you changing up your strategy?

25. 27
Not paying attention to analytics & reports

26. Sin Eight: Not paying attention to analytics & reports
•How do you know if something is working if you do not pay
attention to the reports?
• Open Rates
• Click Through Rates (Action Rates)
• Best time and day to send
•What information is most important to your audience?

27. 29
Overfilling or giving too many choices in your emails

28. 30
Writing Like A Used Car Salesman

29. Sin Ten: Writing Like A Used Car Salesman
• Who likes being sold to?
• Words to avoid

30. Common spam triggers
• Going crazy with exclamation points!!!!!!
• USING ALL CAPS–IT’S LIKE YELLING IN EMAIL.
• Coloring fonts bright red or green
• Using the word “test” in the subject line
• Creating an HTML email that’s nothing but one big image, with little
or no text (don’t just make an image and send that)
• Using words like “sale” “Marketing” or “Free”
• Avoid using too many $$$$$$

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Questions
Kelly (Noble) Mirabella
Stellar Media Marketing
Social Media Marketing Consultant & Trainer
Phone: 720.515.6137 | kelly@stellar247.com
Twitter: @Stellar247
www.StellarMediaMarketing.com

32. 800-920-7227 | www.pinpointe.com
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