Creating Shareable Content - Not Noise.
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This is my presentation from WordCamp Boston! See our blog post for more details: http://slidesha.re/OAbT6l
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Creating Shareable Content - Not Noise.
- 1. Creating Shareable Content – Not Noise. Janet Aronica Head of Marketing Shareaholic
- 2. Hi! I’m Janet. Head of Marketing Shareaholic
- 3. Nights and weekends to early growth 2008 Mozilla Firefox Extension Award 1 MILLION downloads February 2008 June 2009 3
- 4. Browser Tools 2 MILLION Browser downloads
- 5. publishers 200,000 Publishers Source: Running to the Kitchen http://runningtothekitchen.com
- 6. 2500 API calls 2,500 + API developers 6
- 7. 270,000,000 People each month
- 8. + + That’s more than Germany, France & the United Kingdom combined. 8
- 9. Shareaholic is the 4th largest country in the world. 9
- 11. Strugglefest. 11
- 12. 27% Referral Traffic 12
- 13. #1 Take a step back. 13
- 14. Analytics 14
- 15. Friends don’t let friends post without a plan. 15
- 16. Editorial Calendar http://bit.ly/SHRedcal 16
- 17. #2 Kinds of Shareable Content 17
- 18. Leverage current events 18
- 19. Lists work. 19
- 20. MORE content. 20
- 21. FML. 21
- 22. Guest bloggers Freelancers Interns 22
- 23. #3 Shareable formats 23
- 25. Your headline is your first impression. 25
- 26. Great headlines are: • Urgent • Useful • Specific 26
- 27. 27
- 28. Introductions 28
- 29. Great introductions • State a problem • Popular phrase • METRICS 29
- 30. Predictable Voice 30
- 31. 31
- 32. Brand your visuals Source: He and She Eat Clean http://bit.ly/SeLyiT 32
- 33. It might not be love at first sight. 33
- 34. Link to old content Source: How About We http://howaboutwe.com 34
- 35. Related content Source: Guilty Kitchen http://guiltykitchen.com 35
- 36. #3 Promoting your content 36
- 37. Page Featured Title Image Meta Description 37
- 38. Funky page title Not your Twitter account 38
- 39. Sweet page title! Optimized for Twitter! 39
- 40. #4 Plugins 40
- 41. Plugins • WP Touch • Auto Featured Image Plugin • Editorial Calendar • All in One SEO Pack 41
- 42. Why do people share? • Kony 2012, Buzzfeed What do you share? 42
- 43. Thank you! • @JanetAronica • @Shareaholic • Shareaholic.com