This document outlines a social media proposal for Made It in three phases. Phase one involves building social networking platforms, developing a marketing strategy, and creating training manuals. Phase two would continue the social media campaign on a monthly basis. The budget for phase one is $5,000 over 60 days. Upon completion, Made It would have the option to retain the services for an ongoing relationship.

1. Social Media Proposal for Made It
Created by Nora Lamarti
August 21 st , 2010

2. Phase One 1) Building Social Networking Platform
The First step to developing the social media platforms is to first learn
about the existing business so that as soon as the sites launch, there
will be content to attract a following with. While my objective is to
attract thousands of new fans, the fact that I already have a network
of thousands of consumers will provide us with a great start at launch
date.
• Understand the customers’ profiles
• Create Twitter, Facebook, and Google Buzz accounts to build
consumer following
• Go through discovery phase to learn about the artists, current
and future product launches, and brand positioning
• Create LinkedIn account to build relationship with trade in Gift
and Cosmetic Jewelry channels including retailers, reps,
designers, and trade press
• Establish a corporate identity across all platforms
• Content development including bio and backgrounds,
Hashtags to increase branding on Twitter, and RSS feeds for
sites
• Leverage off over 5,000 consumers currently following me on
social networking sites
2) M arketing Strategy for Social M edia Sites
Much of the success of the social media sites will depend on
implementing the right campaigns and utilizing the available
marketing resources that each of the social networking platforms
offer
• Create social media advertising campaigns specifically for
each platform in the form of banner ads based on
demographics, timelines, and budgets assigned to each
platform
• Develop creative including design and copy for banners
• Provide weekly analytics and alter onsite advertising based
on results
• Interconnect Made It consumer social media accounts to
design a fluid and consistent theme between all platforms
and artists’ social media accounts
• Develop professional subgroups on LinkedIn with campaigns
and content specific to each audience
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3. • Develop Made It widget to insert on appropriate blogs and
sites linking back to Made It social networking sites
• Develop contests and promotions to engage followers
• Engage upcoming artists and fans to create an interactive
and competitive theme
3) Training and manuals
Once the above-mentioned deliverables are completed, I will provide
Made It with the appropriate documentation to continue the social
media efforts.
• 3-months marketing plan with recommended budgets
• Document identifying appropriate etiquette with social
networking sites and how to stay connected
• Instructions on how to continue mobile device updates
• RSS feeds updating documentation
Budget: $5,000
Period: 60 Days
Deposit: $2500 due upon start date, $1250 due after 30
days, $1250 due within 7 days of completion of contract
Expenses: Any 3 rd party expenses or required travel
outside of a 30-mile radius is the responsibility of M ade It
pending approval of expenditure
Cancellation Clause: Option to stop relationship after 30
days with no penalty
The Culmination of our efforts over the first 60-days will enable us to have a
Phase Two productive social media campaign that will generate a core following of
consumers and trade individuals. Upon the completion of phase one, Made
It will have the option of retaining my services on a monthly basis to
continue the campaign efforts. Please find below the terms for an ongoing
relationship after 60 days:
• $25 an hour, for a m inim um of 15 hours a week
This is the least amount of time that should be invested to be
effective. Another option is for you to consider hiring another person
and for me to train them over a period of one month if you’re not
able to commit to 15 hours a week. My fee for training will also be
$25 an hour, or a $500 one time fee if completed within 3 days.
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