17. Top 3 game discovery channels
0% 10% 20% 30% 40% 50% 60% 70%
App stores
Word of mouth
Websites / Social
Source: Forrester – Mobile App Discovery Best Practices – April 2013
18. 1. Build genuine
relationships with players
to create evangelists
Word of mouth
19. "Plague Inc. had a marketing budget of $0. No one
had ever heard of it or Ndemic Creations before it
released. My approach was simple – make a
wonderful game that people want to play. If it is
good enough, people will spread the
word. I have also been engaging with the
players through email, twitter, facebook,
shacknews and toucharcade. As the game
has grown bigger, so has the amount of people
talking about it.”
James Vaughan – Creator of Plague Inc.
34. App Stores
Websites / Social networks
8. Publish on
BlackBerry
• Discovery much easier – 90% less
competitors
• Free device(s)
• Developer support
• Easy to port / Great performance
• Free promotion