Growing your mobilegames with Facebook            Akin Babayigit             akin@fb.com  EMEA Gaming Partnerships        ...
A brief history of Platform?
5 of top 10games developers on Facebook    are from EMEA
Game Insight is already one of the top devs onFacebook
Big on Facebook = Big on Mobile  facebook.com    Native apps and mobile web
Success Stories
Candy Crush SagaIn less than a year, King became the #2 developer on facebook.com                       44MMonthly Active ...
Supercell: Amazing Facebook apps on iOS
Slotomania: Big on Facebook, Big on Mobile
People logged in with Facebook are moreengaged and spend more           Bingo Blitz : 80% of the revenues on mobile       ...
People logged in with Facebook are moreengaged and spend more                   Diamond Dash:            Facebook users 8x...
At any time 6-8 of the top grossing apps areFacebook connected   Google Play               Apple App store                ...
In August, Facebook drove people to the Apple App Store & Google Play  180 million times
So how do I turn on thisgrowth machine?
Facebook Mobile - Best practices  Must have        Integrate with our latest SDK                   Cultivate your pages pr...
Use Facebook Page to build awareness around launch
Use FB mobile app install ads to drive mobiledistribution
Facebook Login screens
Facebook Login screens
Facebook Login is the gateway for most FacebookPlatform functionality Get a bookmark   Appear in Search   Feed distributio...
Viral app discovery & distribution       1 Invites        Feed Stories    Direct to Game or App Store Download
Inviting friends in a game  Sending                    Receiving
Native Apps                Native Apps              Open Graph Canvas                      Canvas
Use Open Graph to drive distribution                                       Timeline stories                  New feed stor...
Scores and achievements       Newsfeed           Timeline
App Center drives installs to your desktop andmobile games
Thank you
"Как сделать мобильные игры успешными вместе с Facebook?" - Акин Бабайгит…
Upcoming SlideShare
Loading in …5
×

"Как сделать мобильные игры успешными вместе с Facebook?" - Акин Бабайгит…

853 views

Published on

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
853
On SlideShare
0
From Embeds
0
Number of Embeds
428
Actions
Shares
0
Downloads
4
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

"Как сделать мобильные игры успешными вместе с Facebook?" - Акин Бабайгит…

  1. 1. Growing your mobilegames with Facebook Akin Babayigit akin@fb.com EMEA Gaming Partnerships Facebook
  2. 2. A brief history of Platform?
  3. 3. 5 of top 10games developers on Facebook are from EMEA
  4. 4. Game Insight is already one of the top devs onFacebook
  5. 5. Big on Facebook = Big on Mobile facebook.com Native apps and mobile web
  6. 6. Success Stories
  7. 7. Candy Crush SagaIn less than a year, King became the #2 developer on facebook.com 44MMonthly Active Users 22M 11M oK Apr 9 Oct 12
  8. 8. Supercell: Amazing Facebook apps on iOS
  9. 9. Slotomania: Big on Facebook, Big on Mobile
  10. 10. People logged in with Facebook are moreengaged and spend more Bingo Blitz : 80% of the revenues on mobile comes from Facebook connected users
  11. 11. People logged in with Facebook are moreengaged and spend more Diamond Dash: Facebook users 8x more likely to spend
  12. 12. At any time 6-8 of the top grossing apps areFacebook connected Google Play Apple App store As of 7/17/12
  13. 13. In August, Facebook drove people to the Apple App Store & Google Play 180 million times
  14. 14. So how do I turn on thisgrowth machine?
  15. 15. Facebook Mobile - Best practices Must have Integrate with our latest SDK Cultivate your pages presence Marketing Use Mobile ads for distribution Facebook login in your game Permissions Viral Channels Requests / Invites Open graph publishing App center
  16. 16. Use Facebook Page to build awareness around launch
  17. 17. Use FB mobile app install ads to drive mobiledistribution
  18. 18. Facebook Login screens
  19. 19. Facebook Login screens
  20. 20. Facebook Login is the gateway for most FacebookPlatform functionality Get a bookmark Appear in Search Feed distribution Easy login
  21. 21. Viral app discovery & distribution 1 Invites Feed Stories Direct to Game or App Store Download
  22. 22. Inviting friends in a game Sending Receiving
  23. 23. Native Apps Native Apps Open Graph Canvas Canvas
  24. 24. Use Open Graph to drive distribution Timeline stories New feed stories
  25. 25. Scores and achievements Newsfeed Timeline
  26. 26. App Center drives installs to your desktop andmobile games
  27. 27. Thank you

×