A brief outline of what app store optimisation that I gave at AppChat.us in September 2014.

1. aso
…cheaper downloads

2. who’s this guy??
•From Glasgow (I’m a Wegie)
•7 Years SEO (10 in digital)
•Agency & In-House
•Founded miratrix 2012
–Specialise in ASO & Search Marketing

3. what to expect today
•Brief intro to ASO
•Where to start
•What you need to look at

4. what is aso
•It’s Search Engine Optimisation for the App Stores
•Use keyword targeting to increase your visibility
•Cater to the algorithm over time to increase and maintain visibility

5. a bit of data

6. a bit more data

7. the ‘how’s’ of aso
•Keyword Research and Focus
–Title
–Descriptions
–Keywords
•Video’s and Imagery (CRO)
•Reviews

8. do your homework
•Check Competitors
–Keywords
–Rankings
–Reviews
•Keyword Research
–Adwords Data
–Google Trends
–SensorTower/Mobile Dev HQ

9. …do your own thing
•Don’t copy your competitor directly
•It’s not guarantee that:
–You have the same goals
–…that they are doing it correctly

10. don’t spam
•Spam works!! It always has.
•…for a short period of time
•Penalties will come…you’ve been warned

11. dinae dae it

12. analytics
•In-app
–Track what your users are doing
–Mixpanel/Google Analytics/ Flurry/ and more!
•Out-of-app analytics
–Ranking tracking
–Review mining
•Set goals!
–App DL’s aren’t the only target
–Quality installs
–App usage
–Read: Lean Analytics

13. test, test, test!!!
•Keep trying new things
•Rankings can degrade over time
–Refresh things
–Try targeting new areas
•Screen shots, logo’s, Video’s
•Find what works for YOUR app

14. does your app suck?

15. because…

16. any q’s?