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Bob Slinn, Head of Gaming Partnerships EMEA, Facebook

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Building Better Games With Facebook
(White Nights Moscow 2015)

Published in: Business
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Bob Slinn, Head of Gaming Partnerships EMEA, Facebook

  1. 1. Build Better Games with Facebook Bob Slinn White Nights Moscow October 13th
  2. 2. Games Market Continues to Grow Source: NewZoo Global Games Report 2015
  3. 3. 445MPeople play games with Facebook $8B paid to developers since 2010 Clicks to games from Facebook web and mobile daily 735M Facebook is a Games Platform
  4. 4. Over 30 million apps and sites have been built with Facebook developer tools
  5. 5. 130,000 new Facebook connected games launched in 2014
  6. 6. Eastern European Success Stories
  7. 7. We want to position developers for success in building experiences that people love
  8. 8. Grow MonetizeBuild Facebook Login App Links Parse Better Sharing App Invites Mobile App Install Ads Analytics for Apps Payments Audience Network LiveRail
  9. 9. 7,000,000,000 Logins in 2014
  10. 10. • Give People Control • Explain Benefits • Context Matters • Login Screen Background
  11. 11. Miniclip Case Study63.5% of DAUs use Facebook Login ARPDAU from FB users is 70% > than other Logins Conversion Rate is 65%> than other Logins D1 80% D7 2.5X D28 5X other Logins
  12. 12. Source: Facebook Financial Data 2014 Sharing
  13. 13. pieces of app content shared to Facebook in 2014
  14. 14. Express Themselves Help Others Maintain Relationships Why People Share
  15. 15. Types of Sharing Link share Image share Open Graph Stories
  16. 16. Creating Shareable Moments
  17. 17. Alphabear
  18. 18. Mr Jump
  19. 19. Criminal Case
  20. 20. App Invites Share Personalised Recommendations
  21. 21. Draw Something
  22. 22. App Analytics
  23. 23. Introducing Facebook Analytics for Apps Facebook Confidential - Please Do Not Distribute
  24. 24. What’s Included Funnels Cohorts Demographics Cross-Device Ad Integrations SegmentsEvent-based Metrics
  25. 25. Event-based Metrics
  26. 26. Event-based Metrics
  27. 27. Segments
  28. 28. Funnels
  29. 29. Cohorts
  30. 30. • FREE • • • Why use App Analytics?
  31. 31. Game Insight: The Tribez Game Insight was able to successfully re- engage users using App Events resulting in a 5% increase of daily active users and a return on investment of 800%
  32. 32. Facebook SDK for Unity 5 supporting Web GL live
  33. 33. Fbstart.com
  34. 34. Grow MonetizeBuild
  35. 35. Thank You

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