Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

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Live Mobile: "Growing Your Mobile Games With Facebook" by Akin Babayigit, Facebook

  1. 1. Growing your mobilegames with Facebook Akin Babayigit akin@fb.com EMEA Gaming Partnerships Facebook
  2. 2. A brief history of Platform?
  3. 3. 5 of top 10games developers on Facebook are from EMEA
  4. 4. Game Insight is already one of the top devs onFacebook
  5. 5. Big on Facebook = Big on Mobile facebook.com Native apps and mobile web
  6. 6. Success Stories
  7. 7. Candy Crush SagaIn less than a year, King became the #2 developer on facebook.com 44MMonthly Active Users 22M 11M oK Apr 9 Oct 12
  8. 8. Supercell: Amazing Facebook apps on iOS
  9. 9. Slotomania: Big on Facebook, Big on Mobile
  10. 10. People logged in with Facebook are moreengaged and spend more Bingo Blitz : 80% of the revenues on mobile comes from Facebook connected users
  11. 11. People logged in with Facebook are moreengaged and spend more Diamond Dash: Facebook users 8x more likely to spend
  12. 12. At any time 6-8 of the top grossing apps areFacebook connected Google Play Apple App store As of 7/17/12
  13. 13. In August, Facebook drove people to the Apple App Store & Google Play 180 million times
  14. 14. So how do I turn on thisgrowth machine?
  15. 15. Facebook Mobile - Best practices Must have Integrate with our latest SDK Cultivate your pages presence Marketing Use Mobile ads for distribution Facebook login in your game Permissions Viral Channels Requests / Invites Open graph publishing App center
  16. 16. Use Facebook Page to build awareness around launch
  17. 17. Use FB mobile app install ads to drive mobiledistribution
  18. 18. Facebook Login screens
  19. 19. Facebook Login screens
  20. 20. Facebook Login is the gateway for most FacebookPlatform functionality Get a bookmark Appear in Search Feed distribution Easy login
  21. 21. Viral app discovery & distribution 1 Invites Feed Stories Direct to Game or App Store Download
  22. 22. Inviting friends in a game Sending Receiving
  23. 23. Native Apps Native Apps Open Graph Canvas Canvas
  24. 24. Use Open Graph to drive distribution Timeline stories New feed stories
  25. 25. Scores and achievements Newsfeed Timeline
  26. 26. App Center drives installs to your desktop andmobile games
  27. 27. Thank you

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