Getting Digital Introduction Keynote: Kyle MacRae

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We’ve all learned by now – or certainly should have - that communication is a two-way street. The former audience is no longer content to passively absorb your stuff; instead, people want to interact, have their say, be involved. And so it’s almost a knee-jerk reaction to include ‘user-generated content’ when developing a project. But is it always appropriate? Is UGC means to an end or an end in itself? Perhaps it’s time for a reality check. If and when it IS smart to incorporate UGC in the mix, what are the best tools, how do you best use them, and how do you balance the integrity of your projects when everybody’s a participant and a critic? http://blethermedia.com

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In a world where big data can tell you where your readers/viewers/listeners are from, where they go for dinner, and the time/date/place they were born, it can be easy to convince yourself that you should create content for a customer avatar that doesn't exist in the real world. With more content being produced than ever before, the best and brightest in content marketing know that building an audience that actually cares might be the only way to stay relevant and profitable—for entrepreneurs, marketers, and big business alike. Slides were a collaborative effort from the Fizzle team, including Corbett Barr and Chase Reeves.

social media: reach & search

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Social Media Content Strategies - SM Economy Days Munich 2011 - Massimo Burgio

Massimo Burgio

My presentation on Social Media Content Strategies for the recent Social Media Economy Days, Munich (Germany) 2011. http://socialmediaeconomy.de/muenchen2011/ I was scheduled as speaker on day 1 but unfortunately I missed my flight and it was difficult fot the organizers to arrange a change in the agenda - so I ended up not giving the. presentation. But here it is for everybody to enjoy on SlideShare! More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net

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Can social media drive real results for your business? The answer is yes, as long as you have a strong strategy in place. If you’re already sold on the importance of social media, but you aren’t sure how to effectively engage your audience, you may be putting your company at risk by jumping into social media unprepared. All marketing tactics have their pitfalls and social media is no exception. Understanding these potential mistakes and learning how to avoid them is one of the best ways to ensure that your social media campaigns are successful. This 45 minute webinar will help you learn: • The biggest social media pitfalls and how to avoid them • Our tips for optimizing your current social media strategy • The key ways social media can help your business improve its online ROI

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