SlideShare a Scribd company logo
5 Reasons We Think
1
A can’t miss
SXSports panel
We get it, SXSW is busy. You’re going to be tired, probably regretting your
shoe choice and feeling overwhelmed about how to pick the best panels.
The good news is we’re here to help! Mark your schedule:
Why Your Content Needs to Disappear
Saturday, March 12, at 12:30pm
Four Seasons Ballroom AB
It’s going to be fun! We’re from two major sports leagues - Major League
Soccer and NASCAR - and we’ll be talking about how we use Snapchat.
2
You’ll get a peek behind
the “Snapchat curtain”
of two major sports
leagues.
3
You’ll hear why we
think Snapchat is a
very different type of
social media, and
how to handle that as
a brand marketer.
4
You’ll see how we measure success.
Yes, it’s true!
We’ll share some key findings and best
practices on how to measure your
Snaps (before they disappear).
5
You’ll hear what works on Snapchat
for us and, well, what doesn’t work
so well…
…so you can
6
You’ll understand
why Snapchat is a
key platform for
both NASCAR and
Major League
Soccer.
7
Yes, we’re both named Amanda. No, it won’t be confusing.
Because double the Amanda’s = double the fun!
8
Meet the Panelists
Amanda Lordy
Director, Social Media Partner Engagement
Amanda Vandervort
Vice President, Social Media and CRM
9
Amanda Lordy, NASCAR
I joined the NASCAR Social team in November – but
have worked in the sport for 6 seasons and counting.
Before, I was on the agency side (at Taylor) and
NASCAR was my client.
Last season, I led the creation of our Snapchat
strategy and our launch at the 2015 Daytona 500. I’ve
snapped for NASCAR at lots of race tracks and am
pumped to share what we’ve learned.
I moved to Charlotte from NYC a few months back
and have to confess I hate taking selfies. You can ask
me why when you come to our panel!
10
Amanda Vandervort, MLS
I’ve been with MLS since 2010, first as a consultant,
then as the Director of Social Media, and now as Vice
President of Social Media and CRM. I’m also a former
college soccer coach and player.
We launched MLS on Snapchat during the 2014 FIFA
World Cup, and have developed a compressive
strategy that includes integrated event programming,
UGC activations, real-time content, player takeovers
and influencer collaborations.
I live in Brooklyn and I never use #nofilter. You can
ask me why when you come to our panel!
11
Find us on social
Amanda Lordy
Director, Social Media Partner Engagement
Amanda Vandervort
Vice President, Social Media and CRM
@LordyLordy@Vandey01

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Why Your Content Needs to Disappear - SXSW Panel

  • 1. 5 Reasons We Think 1 A can’t miss SXSports panel
  • 2. We get it, SXSW is busy. You’re going to be tired, probably regretting your shoe choice and feeling overwhelmed about how to pick the best panels. The good news is we’re here to help! Mark your schedule: Why Your Content Needs to Disappear Saturday, March 12, at 12:30pm Four Seasons Ballroom AB It’s going to be fun! We’re from two major sports leagues - Major League Soccer and NASCAR - and we’ll be talking about how we use Snapchat. 2
  • 3. You’ll get a peek behind the “Snapchat curtain” of two major sports leagues. 3
  • 4. You’ll hear why we think Snapchat is a very different type of social media, and how to handle that as a brand marketer. 4
  • 5. You’ll see how we measure success. Yes, it’s true! We’ll share some key findings and best practices on how to measure your Snaps (before they disappear). 5
  • 6. You’ll hear what works on Snapchat for us and, well, what doesn’t work so well… …so you can 6
  • 7. You’ll understand why Snapchat is a key platform for both NASCAR and Major League Soccer. 7
  • 8. Yes, we’re both named Amanda. No, it won’t be confusing. Because double the Amanda’s = double the fun! 8 Meet the Panelists Amanda Lordy Director, Social Media Partner Engagement Amanda Vandervort Vice President, Social Media and CRM
  • 9. 9 Amanda Lordy, NASCAR I joined the NASCAR Social team in November – but have worked in the sport for 6 seasons and counting. Before, I was on the agency side (at Taylor) and NASCAR was my client. Last season, I led the creation of our Snapchat strategy and our launch at the 2015 Daytona 500. I’ve snapped for NASCAR at lots of race tracks and am pumped to share what we’ve learned. I moved to Charlotte from NYC a few months back and have to confess I hate taking selfies. You can ask me why when you come to our panel!
  • 10. 10 Amanda Vandervort, MLS I’ve been with MLS since 2010, first as a consultant, then as the Director of Social Media, and now as Vice President of Social Media and CRM. I’m also a former college soccer coach and player. We launched MLS on Snapchat during the 2014 FIFA World Cup, and have developed a compressive strategy that includes integrated event programming, UGC activations, real-time content, player takeovers and influencer collaborations. I live in Brooklyn and I never use #nofilter. You can ask me why when you come to our panel!
  • 11. 11 Find us on social Amanda Lordy Director, Social Media Partner Engagement Amanda Vandervort Vice President, Social Media and CRM @LordyLordy@Vandey01