AmbITion: Writers Centre Norwich by Chris Gribble - AmbITion Re:connected 2nd Apr 2009

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AmbITion Final Event: Writers Centre Norwich. A presentation from the Writers Centre Norwich about its development within the AmbITion project.

Education

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We’ve all learned by now – or certainly should have - that communication is a two-way street. The former audience is no longer content to passively absorb your stuff; instead, people want to interact, have their say, be involved. And so it’s almost a knee-jerk reaction to include ‘user-generated content’ when developing a project. But is it always appropriate? Is UGC means to an end or an end in itself? Perhaps it’s time for a reality check. If and when it IS smart to incorporate UGC in the mix, what are the best tools, how do you best use them, and how do you balance the integrity of your projects when everybody’s a participant and a critic? http://blethermedia.com

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