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AmbITion: Royal Liverpool Philharmonic


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AmbITion Final Event: Royal Liverpool Philharmonic.

This presentation gives progress of the "Phil" with it's new website and use of social media.

Published in: Entertainment & Humor, Sports
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AmbITion: Royal Liverpool Philharmonic

  1. 2. <ul><li>Target your activity </li></ul><ul><ul><li>You can’t cover every site or new development. </li></ul></ul><ul><ul><li>Make it relevant to your audience. </li></ul></ul><ul><ul><li>Maintain it and interact. </li></ul></ul><ul><li>‘ Shatter your website’ </li></ul><ul><ul><li>SM is an opportunity to push content and news out from your own site. </li></ul></ul><ul><ul><li>Think distribution: use ticket agents (they have databases, advertising etc). </li></ul></ul><ul><ul><li>Video & Audio through itunes and YouTube etc. </li></ul></ul><ul><ul><li>The beauty of user generated content – eventually becomes self perpetuating, and a more trusted message. </li></ul></ul><ul><li>Actively seek advocates & prospects </li></ul><ul><ul><li>You are able to target different groups with different messages. </li></ul></ul><ul><ul><li>Have genuine dialogue with existing audience. </li></ul></ul><ul><ul><li>Get a deeper understanding of your existing audience. </li></ul></ul><ul><ul><li>Find people new to your organisation. </li></ul></ul><ul><li>Adding value to your site </li></ul><ul><ul><li>Feedback and ‘crowd sourcing’. </li></ul></ul><ul><ul><li>A more ‘sticky’ and richer site. </li></ul></ul><ul><ul><li>Return visits and ultimately more ticket sales. </li></ul></ul>
  2. 3. Royal Liverpool Philharmonic’s key social media tools
  3. 11.