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Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia Lyons - Social Fresh Charlotte 2009

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2009 Social Fresh Charlotte presentation

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Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia Lyons - Social Fresh Charlotte 2009

  1. 1. Employees are Social Media Marketers, Too They Just Don’t Know It Yet Social Fresh Charlotte, NC August 24, 2009 flickr.com/photos/manicomi/
  2. 3. I’m in Client Services, not Marketing
  3. 4. Problem: Employees commit social media gaffes
  4. 5. Problem: Employees commit social media gaffes I should know. I’ve committed lots of them.
  5. 6. Gaffes typically come in one of three flavors.
  6. 7. They mean well flickr.com/photos/garyjwood /
  7. 8. They mean well True Story: Tweet about a new client who explicitly forbade advertising via social media
  8. 9. They’re grumpy
  9. 10. They’re grumpy True Story: Copy of the CEO’s internal, confidential blog post on the Internet
  10. 11. They don’t think
  11. 12. True Story: YouTube of employees shoving cheese up their nose, then putting it on a customer’s sandwich They don’t think
  12. 13. Euwww.
  13. 14. So, how do you make it all better?
  14. 15. Recovery Plan
  15. 16. Recovery Plan 1 Find social media employees 2 Create a community place 3 Lead and engage them 4 Share with them 5 Reward them
  16. 17. 1 Find your social media employees
  17. 18. 1 Find your social media employees I love Twitter I just created a Facebook group for Acme, Inc. I’m a popular Blogger
  18. 19. 2 Create a community place
  19. 20. 2 Create a community place
  20. 21. 2 Create a community place My favorite!
  21. 22. 3 Lead and engage them
  22. 23. 3 Lead and engage them “ Here are our social media guidelines.”
  23. 24. 3 Lead and engage them “ Here are our social media guidelines.” “ Use your experiences to refine them.”
  24. 25. 3 Lead and engage them “ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.”
  25. 26. 3 Lead and engage them “ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.” “ When in doubt, ask this community.”
  26. 27. 3 Lead and engage them “ We trust you.” “ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.” “ When in doubt, ask this community.”
  27. 28. 3 Lead and engage them “ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.” “ When in doubt, ask this community.” “ We trust you.” This is important!
  28. 29. 4 Share your plans with them
  29. 30. 4 Share your plans with them “ We’re launching a new product.” “ You can’t tweet about it, but...” “ You can tweet this to build excitement!”
  30. 31. 5 Reward them
  31. 32. 5 Reward them “ 42% of the webcast registrants came from your tweets!” “ Can you teach new hires about how to FB about our brand?” “ Sales got a great lead because of your last blog post!”
  32. 33. Awesome!
  33. 34. Oh, one more thing…
  34. 35. Energize and grow your community
  35. 36. Share success stories with the rest of the company Answer – and ask – questions Ask others to join Energize and grow your community
  36. 37. To recap:
  37. 38. 1 Find social media employees 2 Create a community place 3 Lead and engage them 4 Share with them 5 Reward them 6 Energize and grow them
  38. 39. Thanks to you … and to @TechPaulogy @RickySays @JiveSoftware @Karensnyd
  39. 40. Gia Lyons twitter.com/gialyons giatalks.com linkedin.com/in/gialyons facebook.com/jive jivesoftware.com/clearstep [email_address] All images available under Creative Commons license. All but orange slice and man wearing red ad are property of Gia Lyons.

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