The document provides digital marketing advice for artists. It discusses defining goals, adapting to different platforms, being consistent and patient, diversifying efforts, and embracing feedback. Specific advice includes sharing the creative process, showing personality, helping the community, creating partnerships, engaging with fans, and creating a private community for true fans. Real examples from artists like Deadmau5, Matt Lange, and Jeremy Olander are given to illustrate these tactics. The overall message is to "jab jab jab" by continuously providing value through various strategies, then "right hook" by occasionally asking for something in return.

1. Digital Marketing
For Artists
brunobrito.pt

2. today
about
me
the marketing
mindset
real
examples

3. today
about
me
the marketing
mindset
real
examples

4. about me
Bruno Brito / 35 / Lisbon, portugal
what i do for a living:
Digital Marketing Teacher (ESCS, Lisbon)
Freelance Digital Marketer
Freelance Web Developer
Wrestling announcer for SPORT TV
i am also…
A Blogger
A Wrestler
A bedroom DJ/Producer

5. today
about
me
the marketing
mindset
real
examples

6. expectation

7. reality

8. how to
get noticed?

9. 1
What makes a
great brand?

10. quality
product
Knows it’s “Game Over”
if not competitive
unique
personality
Finds ways to
become memorable
passion and
leadership
Keeps
focused
a great brand

11. 2
Translating
this to
artists

12. his art does
the talking
Emotional Responses
Thought-provoking
undeniable
charisma
Has strong opinions
Won’t please everyone
paves the way
forward
Sets the trend
Doesn’t follow
a great artist

13. 3
Going
online

14. some you
control
Website
E-mail Marketing
some have
people already
Social Media
YouTube
some are
music-specific
SoundCloud
MixCloud
so many platforms…

15. so many options…
how to stand out?

16. 4
Actionable
Advice

17. universal advice
1. Define S.M.A.R.T. goals
You will need to measure your efforts later
2. adapt to the platform
Each one has unique rules
3. be patient and consistent
It’s a marathon, not a sprint
4. diversification is important
Don’t bet your money on one horse
5. embrace all feedback
Communities are key

18. the ones you control
you can show your true identity
Not free to maintain
Have stood the test of time
No Design/Content restrictions
Recommended when you have a following
how expensive is it?
50 euros/year for a Website
50 euros/month to e-mail 5.000 subscribers
platforms to look into?
WordPress for a Website
MailChimp for Email Marketing

19. the ones that have people
you can reach like-minded people
Free to maintain
Algorithms may limit your reach
You can keep in touch with your fanbase
Each social network has its culture and rules
You can invest
To reach your less engaged existing fans
To make yourself known to new audiences
don’t spam
It will take you nowhere

20. the ones that share music
a great way to show your work
People are already looking out for new music
Some platforms feature monetisation options
Algorithms may show your work to fans of your
genre
You can invest
Show your music to a targeted audience
Tools to look into?
Hypeddit

21. 5
The
Jab, jab, jab,
right hook
Mindset

22. jab jab jab, right hook
social media 101
Written by Gary Vaynerchuk, social media
expert who runs his own Marketing agency.
Covers today’s most popular social media
platforms.
the gist of it?
1. Provide Value;
2. Provide more Value;
3. Ask.

23. ways to provide value
1. share the process
Showing unfinished work can hype up your fans
and will let them know you’re up to something.
2. show your personality
Share your thoughts, your hobbies and what
inspires you.
3. help the community
Share your tips and tricks and deconstruct the
creative process of your hit single.

24. ways to provide value
4. Create partnerships
Tap into new audiences with collaborations.
5. engage with your fans
Always try to reply to everyone - show them
you’re listening.
6. create a private community
Your “1,000 True Fans” need special attention.

25. today
about
me
the marketing
mindset
real
examples

26. share the process

27. share the process
share something small every day
Any idea can apply - have 4 bars of new music?
Share it and collect some feedback.
think process, not product
Expectations aren’t too high. Don’t try to be a
perfectionist - it’s the creative process that should
be on display here.
show how your hits were made
Like a movie’s “Behind the Scenes”, but for your
hit track. Also useful to build hype.

28. share the process
matt lange track deconstruction
(YouTube)
eric prydz snippet
(instagram)

29. show your personality

30. show your personality
tell us something we didn’t know
Open up your closet of curiosities.
share your views & hobbies
What’s on your mind? What else do you do
besides writing music?
share what inspires you
Inspiration strikes in many ways. What’s
keeping you going?
learn to take a punch
Some people won’t feel the same way as you do,
and that’s OK.

31. show your personality
who is joel zimmerman, aka deadmau5?
used to write (tumblr)
likes cats (instagram)
enjoys tech and gaming (twitch)interviews people in his car (YT)

32. help the community

33. help the community
share your secrets
Give back to the industry. Your knowledge can
inspire other artists and you will improve in the
process.
build authority and trust
Interesting opportunities may arise as more
people become aware of you.
listen to other artists’ work
Provide constructive feedback and ways they
can improve.

34. help the community
morgan page’s quick tips
(blog + twitter)
laidback luke
(forum + twitter)

35. create partnerships

36. create partnerships
collaborate with other artists
Platforms such as SoundCloud or Vocalizr have
plenty of talented people to get in touch.
reach new audiences
By collaborating with other artists, fans of their
work will get to know you as well.
It’s not just about music
Your other interests can take you to curious
places.

37. create partnerships
deadmau5 and tech
MKBHD, Linus Tech Tips
and The Verge are 3
huge Tech YouTube
channels
deadmau5 and the veldt
After sharing his new track
on SoundCloud, he found the
perfect vocalist 1 day later
(via Twitter)

38. engage with your fans

39. engage with your fans
Answer questions
Make yourself available to respond to any
questions from your fanbase.
don’t hold back
Your fans deserve honest replies.
share your community’s best work
Good fan art should not go unnoticed. Show
some appreciation and share it with the rest of
the audience.

40. engage with your fans
jeremy olander ama (reddit)
laidback luke Q&A (youtube)
deadmau5 fans
(aka the horde)
with the mau5head

41. create a private community

42. private community
something private for your hardcore fans
Make them feel special and part of the process.
How about some special perks?
your 1,000 true fans matter the most
Inspired by Kevin Kelly’s essay.You don’t need
millions of fans to make a living. Just “some”
dedicated ones.
more control
By making it private, you can get more info
about your fans and you can control the
platform.

43. private community
create an album via crowdfunding (kickstarter)
special perks
from $2 to $10 k
private instagram
to track album
progress

44. got it?
let’s rock and roll!