Getting Digital Roadshow Central (Stirling) Intro: Hannah Rudman
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This document provides information about an Ambition Roadshow event taking place in Stirling, Scotland on May 27, 2010. It lists the event host Hannah Rudman and provides various web links related to the Ambition organization, including their website, social networking site, toolkit, and links to live stream or find news and information from Ambition online.
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This document provides an overview of resources available through Glow, Scotland's national online learning platform, including:
- Glow Groups which allow for mail, chat, wikis and blogs to connect teachers and students.
- Glow Learn containing courses, resources and tracking tools.
- Glow Meet providing web hosting, conferencing and file sharing tools.
The document emphasizes a learner-centric approach and co-creating innovative practice and inspiring content to imagine futures in education. It also lists organizations providing arts opportunities for students. The final section poses initial tasks for pupils to consider for representing a story through theater with limited resources.
Getting Digital Roadshow Central (Stirling): Case Study: The Queen's Hall
The document discusses the marketing manager's goals of repositioning The Queen's Hall's identity using traditional and digital marketing tools with no additional expenditure. It outlines a twin-track strategy involving updating traditional materials like brochures and banners alongside investing in digital tools like websites, email lists, and social media platforms like Facebook, Twitter, Flickr, and Foursquare. While some platforms like MySpace and Foursquare saw little interest, others like Twitter, Flickr, and email saw more success in engaging new and existing audiences, resulting in increased web traffic and ticket sales through social media. The marketing manager reflects on lessons learned and future opportunities like engaging audiences in new conversations.
Roadshow East Introduction: Hannah Rudman
This document provides information about a roadshow event in Dundee on May 5th 2010 hosted by Hannah Rudman. It lists various web links related to the event and its organizer Get Ambition, and notes that the speaker will be Professor Paul Harris.
Roadshow East Case Study: David Stark, RSNO
The Royal Scottish National Orchestra collaborated with other National Performing Arts Companies of Scotland to create an online social media presence. They realized individually they did not have the resources to fully utilize digital technologies, but together they could significantly increase public engagement. After discussions and planning, they decided to start with a basic social media presence as the first phase, with the goal of a more fully realized digital vision in the future. Some challenges they needed to address included maintaining individual company identities while collaborating and agreeing on target audiences and content approaches.
Roadshow East Case Study: Clive Gillman, Dundee Contemporary Arts
Vision Dundee Contemporary Arts is a world-class centre for the development and exhibition of contemporary art and culture in Dundee, Scotland. Its mission is to promote contemporary art and culture by providing opportunities for artists to create and audiences to engage with high-quality cultural experiences. Its core values are being bold, open, meaningful, and magical.
Getting Digital Webinar 3: Tracking Impact
This document provides guidance on developing a digital engagement plan and tracking its impact. It recommends deciding on objectives, setting targets, and considering call to action. It also suggests identifying the target audience and relevant digital platforms. Finally, it outlines various qualitative and quantitative metrics that can be tracked, such as awareness, customer happiness, website visits, social media followers, and sales. Tracking metrics helps assess the plan's value and determine if refinement is needed.
Getting Digital Webinar 2: Talking Online Introduction by Hannah Rudman
The document provides wifi login credentials, Twitter hashtag, and webcasting information for an event called "getambition". It also lists the names and times of three speakers: Kate Park at 1430, Hannah Rudman at 1435, and Occupancy Marketing at 1445. Several related URLs are included for the event's Ning page, main website, a YouTube video, and two other websites. The document encourages talking online using the hashtag #fringecover and notes that Occupancy Marketing aims to make websites work by driving 28m annual visitors across 120 sites.
Getting Digital Webinar 2: Talking Online from Chris McGuire, Occupancy Marke...
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Mike Coulter, Social Media Consultant, reveals how can arts organisations can successfully find out what their
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track, and what are good strategies for responding to both positive and negative online reactions!
http://digitalagency.com
Getting Digital Introduction Hannah Rudman
Welcome from Hannah who will give an overview of the AmbITion Scotland programme, explain the focus of the
event and show how digital developments create benefits and opportunities for any arts organisation.
http://getambition.com / http://consultrudman.com
Getting Digital Introduction Keynote: Kyle MacRae
We’ve all learned by now – or certainly should have - that communication is a two-way street. The former audience is
no longer content to passively absorb your stuff; instead, people want to interact, have their say, be involved. And so
it’s almost a knee-jerk reaction to include ‘user-generated content’ when developing a project.
But is it always appropriate? Is UGC means to an end or an end in itself? Perhaps it’s time for a reality check.
If and when it IS smart to incorporate UGC in the mix, what are the best tools, how do you best use them, and how
do you balance the integrity of your projects when everybody’s a participant and a critic?
http://blethermedia.com
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Federation of Scottish Theatres Emporium 2011: Catherine Paskell, NTW
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AmbITion Scotland Roadshow South (Edinburgh): Faith Liddell & Martin Reynolds...
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AmbITion Scotland Roadshow South (Edinburgh): Katy Beale, Tate Twitter strate...
AmbITion Scotland Roadshow South (Edinburgh): Bill Thompson 10.06.10
AmbITion Scotland Roadshow South (Edinburgh): Bill Thompson 10.06.10
Getting Digital Roadshow Central (Stirling): Keynote by Ewan McIntosh
Getting Digital Roadshow Central (Stirling): Keynote by Ewan McIntosh
Getting Digital Roadshow Central (Stirling): Case Study: Julia Fenby, Glow & ...
Getting Digital Roadshow Central (Stirling): Case Study: Julia Fenby, Glow & ...
Getting Digital Roadshow Central (Stirling): Case Study: The Queen's Hall
Getting Digital Roadshow Central (Stirling): Case Study: The Queen's Hall
Roadshow East Case Study: Clive Gillman, Dundee Contemporary Arts
Roadshow East Case Study: Clive Gillman, Dundee Contemporary Arts
Getting Digital Webinar 2: Talking Online Introduction by Hannah Rudman
Getting Digital Webinar 2: Talking Online Introduction by Hannah Rudman
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Getting Digital Webinar 2: Talking Online from Chris McGuire, Occupancy Marke...
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Getting Digital Roadshow Central (Stirling) Intro: Hannah Rudman
- 1. Twitter: #getambition Webcasting - http://getambition.com Roadshow West: Stirling Hannah Rudman 27.05.10
- 3. Bill Thompson, AmbITion Roadshow http://www.flickr.com/photos/christianpayne/ / CC BY-NC-SA 2.0
- 9. http://www.livestream.com/ envirodigital
- 10. News from the Net!
- 15. Ewan McIntosh