Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Leeds Loves...Epiphany
Malcolm has been working in search since 2005, when he joined Epiphany as the first employee. His expertise is problem solving which lends itself very well to his role as Head of Technical SEO. Malcolm likes to think of himself as an “approachable nerd”, able to talk equally well to normal people and technical nerds like him.
Talk Synopsis: You have implemented best practice, created great content and achieved some awesome links. Welcome to Page 2! In this talk we will look at the concept of Brand and how Google is likely to be using it to ensure Page 1 is the best it can be.
Brand: The Only Future Ranking Factor - Malcolm Slade speaking at Leeds Loves...Epiphany
Malcolm has been working in search since 2005, when he joined Epiphany as the first employee. His expertise is problem solving which lends itself very well to his role as Head of Technical SEO. Malcolm likes to think of himself as an “approachable nerd”, able to talk equally well to normal people and technical nerds like him.
Talk Synopsis: You have implemented best practice, created great content and achieved some awesome links. Welcome to Page 2! In this talk we will look at the concept of Brand and how Google is likely to be using it to ensure Page 1 is the best it can be.
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
Winning SEO when doing Web Migrations #SMSSYD19Aleyda Solís
In this session you'll learn the steps to make sure your Web migration is not only SEO friendly to avoid losing traffic, but takes the opportunity to improve your overall organic search results.
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
Winning SEO when doing Web Migrations #SMSSYD19Aleyda Solís
In this session you'll learn the steps to make sure your Web migration is not only SEO friendly to avoid losing traffic, but takes the opportunity to improve your overall organic search results.
Relaunch & SEO: Best Practice, Checklists, StolpersteinePhilipp Klöckner
Typische Relaunch Probleme können durch gute Vorbereitung verhindert und so Schaden vermieden werden. Beispiele, Strategien und praktische Tipp für den optimalen Relaunch.
HTTPs Migration How To - SMX München 2017Bastian Grimm
Meine Präsentation der SMX 2017 in München (Tag 2) rund um das Thema "HTTPs Site Migration" inkl. ausführlicher Checkliste, diversen Tools für Monitoring, Testing, etc. sowie vielem mehr!
Show, don't tell. Storytelling in Social Media. Autorenrunde bei der Leipzige...Wibke Ladwig
Moment mal: Storytelling? Eigentlich kein Thema für Autorinnen und Autoren, sollte man meinen. Und dennoch scheint das Erzählen von Geschichten vergessen, wenn es darum geht, auf ein Buch in Social Media aufmerksam zu machen. Wie kann Storytelling dabei helfen? Und wie stellt man es an, dass Menschen sich für ein Buch zu interessieren beginnen?
In einer Mischung aus Input und Interaktion knöpfen wir uns die Methode Storytelling für Social Media vor.
Zielgruppe: Autorinnen und Autoren.
http://www.leipziger-autorenrunde.de/programm
Outforz provides offshore solutions in advertising production. With our team of dedicated professionals, we create digital media products for national and international brands, such as websites for different purposes (promotion, e-commerce, etc.), mobile and social media apps, rich media, landing pages and many more.
Trends + Trendsetters: The Best in B2B Technology Content MarketingNewsCred
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved. Technology marketers, however, can leverage content marketing to simplify their message and connect to these decision-makers.
A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. The types of content most requested?
CASE STUDIES: 67% of buyers reported case studies at the top of their list for most desired content.
EDUCATIONAL CONTENT: 84% of buyers want content that educates them and expect vendors to provide it.
CONTENT THAT SOLVES A PROBLEM: 72% of buyers want to find “solutions to solve a current problem.”
CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time.
We surveyed the B2B technology landscape and interviewed content marketers from brands leading in these four areas. Here, we’ll discuss their strategies and see how they approach creating these types of content.
Presentation of the MuseumNext session by Amsterdam Museum and Lava Lab.
Storytelling in a digital age: http://www.museumnext.com/conference/session/storytelling-in-a-digital-age/
New Media Technologies For Teaching And Learning Digital Journalism Jude Mathurine
An examination of some of the limitations of trying to teach digital journalism in African Journalism, Media and Communication Schools. Solutions in form of hardware,software and cloudware are identified to facilitate the learning of educators and the teaching of students. The importance of mobile technologies in this regard is highlighted.
Executive Summary
This year’s key developments will centre on online video, mobile apps and further moves towards
distributed content. Mounting problems around online display advertising will lead to a burst of
innovation around journalism business models.
More specifically …
· Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content
· Messaging apps continue to drive the next phase of the social revolution
· Mobile browsing speeds up thanks to initiatives by platforms and publishers
· Ad-blocker/publisher wars move to mobile - they rage through 2016
· Fraud and fake traffic further undermine faith in online advertising
· Renewed focus on paid content of different flavours (given above) including crowd funding,
membership and micropayment
· Explosion of 360° video, auto-play video and vertical video (get used to it!)
· Growth of identified web (sign in and registration will be critical to delivering cross platform
personal content and notifications)
· Breakthrough year for Robo-journalism– strikes in newsrooms over job losses
· Another year of spectacular cyber attacks and privacy breaches
· More measurement of attention/impact, less measurement of clicks
· Messaging apps go mainstream at work (eg Slack, Hipchat, FB at work)
· Scheduled TV viewing on the slide as more viewing shifts to on-demand
· Rebirth of audio driven by internet delivery to mobile devices
Technology to watch for
· Virtual Reality (VR) hype goes into overdrive; leaves non-gamers cold
· Artificial intelligence (AI) and messaging bots
· Bendy and flexible phones; wireless charging finally takes off
· Drones go mainstream with registration required in most countries
· Smart mirrors just one example of growing visibility of the Internet of Things
Everywhere we will see the growth of analytics and data-informed decision-making in technology,
marketing and even publishing. In a few years’ time, it will seem extraordinary how uninformed we once
were.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Profesyonel SEO İçerik - Aleyda Solis - SEOzone 2014 Sunumu Dogan Akdag
Uluslararası SEO danışmanlığı yapan, SEO ile ilgili bir çok kaynakta yazıları yayınlanan Aleyda Solis, SEOzone 2014’te en beğendiğim sunumu gerçekleştirdi diyebilirim. Hem yüksek enerjisini yansıtarak, hem de SEO makale konusunda “İçerik kraldır” lafının çok ötesinde bilgiler vererek, detaya inerek faydalı ve ders verici bir konuşma gerçekleştirdi.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Inc
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Similar to Getting Content Curation Right for your SEO Process at #smx #smxmuenchen (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. HERE’S WHAT I’VE LEARNED FROM +7 YEARS DOING SEO
I’M ALEYDA SOLIS,
INTERNATIONAL SEO CONSULTANT,
HEAD OF DIGITAL STRATEGY AT WOORANK
#contentcuration AT #smxmuenchen by @aleyda from @woorank
4. LET’S TALK ABOUT CONTENT
#contentcuration AT #smxmuenchen by @aleyda from @woorank
5. IT ALLOWS YOU TO COMMUNICATE & DRIVE BUSINESS
#contentcuration AT #smxmuenchen by @aleyda from @woorank
6. it’s a fundamental ingredient of your seo
#contentcuration AT #smxmuenchen by @aleyda from @woorank
7. #contentcuration AT #smxmuenchen by @aleyda from @woorank
http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931
but it needs to be OF *quality*
12. #contentcuration AT #smxmuenchen by @aleyda from @woorank
“CONTENT CURATION” CAN PROVIDE YOU A SOLUTION
Hey Girl,
i can help your content to become relevant, attractive,
useful, timely, engaging and aligned with your goals
13. #contentcuration AT #smxmuenchen by @aleyda from @woorank
WHAT IS CONTENT CURATION?
“Content curation is the process of collecting, organizing and displaying
information relevant to a particular topic or area of interest.”
14. #contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH ARE THE TYPES OF CONTENT CURATION
1. AGGREGATION
2. DISTILLATION
3. ELEVATION
4. MASHUP
5. CHRONOLOGY
15. #contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH ARE THE TYPES OF CONTENT CURATION
1. AGGREGATION
2. DISTILLATION
3. ELEVATION
4. MASHUP
5. CHRONOLOGY
Check it out: http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html
22. #contentcuration AT #smxmuenchen by @aleyda from @woorank
Your own MOST SHARED content
Most shared content
in Social Networks
Anchor text used to link
the most shared pages
23. #contentcuration AT #smxmuenchen by @aleyda from @woorank
in the most popular networks
Percentage of content shared
per social network
24. #contentcuration AT #smxmuenchen by @aleyda from @woorank
it’s time to spy
Percentage of content shared
per social network
Now crawl your competitors site
and integrate it all!
26. #contentcuration AT #smxmuenchen by @aleyda from @woorank
Your OWN & your COMPETITORS MOST LINKED CONTENT
Remember it’s a reference not
about “absolute” numbers
44. #contentcuration AT #smxmuenchen by @aleyda from @woorank
IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS
Content
Supply
Content
Demand
What differentiates this content from the rest?
45. #contentcuration AT #smxmuenchen by @aleyda from @woorank
IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS
Content
Supply
Content
Demand
What differentiates this content from the rest?
Length
Format
Purpose
Topic
Style
Type
46. #contentcuration AT #smxmuenchen by @aleyda from @woorank
AND THE UNFULFILLED DEMAND
Content
Supply
Content
Demand
Length
Format
Purpose
Topic
Style
Type
What’s the unfulfilled demand with the relevant characteristics
47. #contentcuration AT #smxmuenchen by @aleyda from @woorank
WHICH TYPE OF CONTENT CURATION CAN YOU LEVERAGE?
Content
Supply
Content
Demand
Length
Format
Purpose
Topic
Style
Type
What’s the unfulfilled demand with the relevant characteristics
1. AGGREGATION
2. DISTILLATION
3. ELEVATION
4. MASHUP
5. CHRONOLOGY
49. #contentcuration AT #smxmuenchen by @aleyda from @woorank
THANKS HANNAH!
Check it out: https://www.distilled.net/blog/the-content-matrix/
WHERE WOULD IT FIT IN YOUR CONTENT MATRIX?
52. #contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audience Unfulfilled Demand Feasibility Profitability
53. #contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audience Unfulfilled Demand Feasibility Profitability
54. #contentcuration AT #smxmuenchen by @aleyda from @woorank
assess the opportunity for the identified content
Relevance Audience Unfulfilled Demand Feasibility Profitability
Channel Promotion Timing Format
74. #contentcuration AT #smxmuenchen by @aleyda from @woorank
Find it at http://pt.slideshare.net/CurataTeam/curation-rockstar-
curatacontentmarketingworld2013
AND SOME MORE RESOURCES
76. #contentcuration AT #smxmuenchen by @aleyda from @woorank
AND SOME MORE RESOURCES
Find it at http://www.searchenginejournal.com/guide-content-
curation-seo/80773/
78. vielen Dank!
#contentcuration AT #smxmuenchen by @aleyda from @woorank
YOU CAN DOWNLOAD THE SLIDES FROM http://bit.ly/contentcurationseo
79. images under creative commons
http://www.flickr.com/photos/seeminglee/4041872282/
http://www.flickr.com/photos/definite_yes/11130394375/
http://www.flickr.com/photos/nathaninsandiego/5465079549/
http://www.flickr.com/photos/definite_yes/11130394375/
http://www.flickr.com/photos/timtom/6837380785/
http://www.flickr.com/photos/no1nos/12796459964/
http://www.flickr.com/photos/afagen/3002609890/
http://www.flickr.com/photos/tlimphotography/9551905429/
#contentcuration AT #smxmuenchen by @aleyda from @woorank