How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Optimizing for Conversational Search #SMSSYD19 Aleyda Solís
How can you optimize your content for voice search? In this presentation Aleyda shares actionable advice to optimize your content for conversational search.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Optimizing for Conversational Search #SMSSYD19 Aleyda Solís
How can you optimize your content for voice search? In this presentation Aleyda shares actionable advice to optimize your content for conversational search.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
Winning SEO in a Mobile First World #UngaggedAleyda Solís
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
How to Optimize for Conversational Search #SMXLondonAleyda Solís
How can you optimize your content for voice or conversational search? Take a look at actionable steps to not only identify queries opportunities but to optimize and expand your content to become the google assistant answer.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
Winning SEO in a Mobile First World #UngaggedAleyda Solís
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
Are you Prepared for Voice Search- BrightonSEO September 2016- Purna VirjiPurna Virji
Voice Search adoption rates continue to soar...how does this impact advertisers? Purna Virji shares 5 actionable steps that SEO, SEA and SEM marketers can do right now to help adapt for voice. From Brighton SEO, September 2016
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Profesyonel SEO İçerik - Aleyda Solis - SEOzone 2014 Sunumu Dogan Akdag
Uluslararası SEO danışmanlığı yapan, SEO ile ilgili bir çok kaynakta yazıları yayınlanan Aleyda Solis, SEOzone 2014’te en beğendiğim sunumu gerçekleştirdi diyebilirim. Hem yüksek enerjisini yansıtarak, hem de SEO makale konusunda “İçerik kraldır” lafının çok ötesinde bilgiler vererek, detaya inerek faydalı ve ders verici bir konuşma gerçekleştirdi.
From Alexa to Siri, your virtual assistants, to things magically appear on your screen by just saying "OK Google". The Future of Search is gradually being taken over by voice marketing. Here’s why I think your brand needs to be ready for it.
Presentation for #OMGConf2014 -How to social sell without being a creep. Nobody wants to be sold to - find out how you can engage in relevant conversations and establish yourself as a trusted source.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Mobile Search Marketing: promotion opportunities for your site and your appli...Andrea Pernici
An overview of all the existing opportunities to promote your mobile project through the many channels of Search Marketing. Having an app or mobile site and wait for people to come it's nearly impossible today, thanks to this overview you will be able to create a strategy for your project in order to increase traffic and/or installations.
Similar to OK, How can I Rank for Voice Search #LearnInbound (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
OK, How can I Rank for Voice Search #LearnInbound
1. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
“OK, ALEYDA HOW CAN I
OPTIMIZE FOR VOICE SEARCH?”
#VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
3. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://SEARCHENGINELAND.COM/GOOGLE-REVEALS-20-PERCENT-QUERIES-VOICE-QUERIES-249917
Smart speakers sales are booming
4. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://SEARCHENGINELAND.COM/GOOGLE-REVEALS-20-PERCENT-QUERIES-VOICE-QUERIES-249917
Voice search is also available through
most devices now
5. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
From assistants in
mobile phones…
#VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
8. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://SEARCHENGINELAND.COM/GOOGLE-REVEALS-20-PERCENT-QUERIES-VOICE-QUERIES-249917
Does this mean that we’re expecting
to have “50% of voice queries by 2020”?
9. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Not really…
HTTPS://ECONSULTANCY.COM/WHY-WE-NEED-TO-STOP-REPEATING-THE-50-BY-2020-VOICE-SEARCH-PREDICTION/
10. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.FASTCOMPANY.COM/3035721/BAIDU-IS-TAKING-SEARCH-OUT-OF-TEXT-ERA-AND-TAKING-ON-GOOGLE-WITH-DEEP-LEARNING
That prediction was for “images or speech” searches
based on Baidu’s data and is from 4 years ago already…
11. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.BLOG.GOOGLE/PERSPECTIVES/SCOTT-HUFFMAN/FIVE-INSIGHTS-VOICE-TECHNOLOGY/
People use voice for “some” type of queries
12. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Mainly for simple, action-driven requests, easier to
ask through voice while on the go
HTTPS://WWW.THINKWITHGOOGLE.COM/CONSUMER-INSIGHTS/VOICE-ASSISTANCE-PARENT-USERS/
13. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Most of assistants requests at the moment are for
to-dos, managing the calendar, doing simple tasks
HTTPS://WWW.THINKWITHGOOGLE.COM/CONSUMER-INSIGHTS/VOICE-ASSISTANCE-PARENT-USERS/
14. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Not necessarily for complex queries, that won’t
be satisfied with a single phrase answer
HTTPS://WWW.THINKWITHGOOGLE.COM/CONSUMER-INSIGHTS/VOICE-ASSISTANCE-PARENT-USERS/
15. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.THEINFORMATION.COM/ARTICLES/THE-REALITY-BEHIND-VOICE-SHOPPING-HYPE
Especially transactional ones requiring visual support
16. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://ASSISTANT.GOOGLE.COM/INTL/EN_US/PLATFORMS/SPEAKERS/
This is how Google Home is promoted
17. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.BLOG.GOOGLE/PERSPECTIVES/SCOTT-HUFFMAN/FIVE-INSIGHTS-VOICE-TECHNOLOGY/
Google also don’t think everything will shift to voice
18. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.BLOG.GOOGLE/PERSPECTIVES/SCOTT-HUFFMAN/FIVE-INSIGHTS-VOICE-TECHNOLOGY/
Half of the assistant interactions are of voice + touch
19. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.BLOG.GOOGLE/PRODUCTS/ASSISTANT/FIRST-SMART-DISPLAYS-GOOGLE-ASSISTANT-ARE-NOW-AVAILABLE-STORES/
The future is also visual and is the reason
why we now have smart displays too
20. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
So voice is not expected to eat display
search and kill SEO
21. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.THINKWITHGOOGLE.COM/CONSUMER-INSIGHTS/VOICE-ASSISTANCE-PARENT-USERS/
It’s an aspect of a conversational search context that
SEO needs to take into consideration
22. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
To satisfy the audience search intent, now expressed
through more sophisticated queries & devices
HTTPS://SEARCHENGINELAND.COM/HOW-VISUAL-AND-VOICE-SEARCH-ARE-REVITALIZING-THE-ROLE-OF-SEO-303958
23. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Welcome to the voice conversational search era
25. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* Featured in Forbes, Entrepreneur, Huffington Post
* European Search Personality of the Year in 2018
I’m Aleyda Solis
27. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND#INTERNATIONALSEARCH BY @ALEYDA FROM #ORAINTI AT #INBOUND2018#VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Today I’m going to share with you how to optimize
for a conversational, -voice and visual- search context
28. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
How are voice queries
different than text ones?
HTTPS://GO.SEOCLARITY.NET/HUBFS/DOCS/RESEARCH/SEOCLARITY_WHITEPAPER_NEXT-GENERATION-SEARCH-VOICE.PDF
29. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
They are full questions, asked in natural language
HTTPS://WWW.THINKWITHGOOGLE.COM/
30. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
They’re conversational long-tail queries
HTTPS://MOZ.COM/BLOG/THE-STEP-BY-STEP-GUIDE-TO-TESTING-VOICE-SEARCH
By @purnavirji
31. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Personal, first person questions
HTTPS://WWW.THINKWITHGOOGLE.COM/
32. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Clear intent, highly localized and immediate queries
HTTPS://WWW.THINKWITHGOOGLE.COM/
33. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.THINKWITHGOOGLE.COM/CONSUMER-INSIGHTS/PERSONAL-NEEDS-SEARCH-TRENDS/
People are now using search as a personal advisor
35. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.THINKWITHGOOGLE.COM/DATA/TALKING-TO-VOICE-ASSISTANT/
Although there’s still room for improvement
for a “friendly” conversation experience
47% don’t 59% don’t
36. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Google’s assistant doesn’t
really behave like my friend
38. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
How can you identify voice and
conversational queries to
target with your site content?
39. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
It’s about understanding users search intent and new
behavior patterns to fulfill them
HTTPS://WWW.THINKWITHGOOGLE.COM/CONSUMER-INSIGHTS/PERSONAL-NEEDS-SEARCH-TRENDS/
40. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.CNET.COM/HOW-TO/GOOGLE-HOME-COMPLETE-LIST-OF-COMMANDS/
Check the assistants’ voice commands to
identify query patterns to look for
41. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Most are informational queries,
starting with the 6Ws
What When Who
Where Why How
42. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Go through your existing search queries looking
for these initial questions words patterns
GOOGLE SEARCH CONSOLE
43. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Which are the relevant ones with higher
impressions, already ranking better?
45. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
As well as geo-modifiers, if relevant
46. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDSISTRIX, SEMRUSH, AHREFS
Expand your top queries with tracked terms for your
own domain and competitors from ranking indexes
47. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDSISTRIX, SEMRUSH, AHREFS
Check which are those already bringing
more traffic to your competitors too
48. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Identify more questions using keywords tools,
prioritizing them based on relevance & volume
SEMRUSH, AHREFS, KWFINDER
49. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
How can you target and
optimise for these
conversational queries?
50. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
It’s all about becoming the 1st search result answer
Assistant Answer Desktop Result
51. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
For factual questions, these are usually “answer
boxes” powered by the knowledge graph…
Assistant Answer Desktop Result
52. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
…or results from Google’s own services
Assistant Answer Desktop Result
53. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Featured snippets are then shown for more complex
questions, which are also usually used by the assistant
Assistant Answer Desktop Result
54. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
“40.7% of all voice search answers came from a
Featured Snippet.”
HTTPS://BACKLINKO.COM/VOICE-SEARCH-SEO-STUDY
55. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Featured Snippet
They’re snippets of your content shown at the top
of SERPs, with more visibility than other features
56. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Not surprisingly questions, prepositions, and
comparisons dominate featured snippet results
HTTPS://WWW.SEMRUSH.COM/BLOG/HOW-TO-EARN-GOOGLE-FEATURED-SNIPPETS-MOBILE-STUDY/
57. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Let’s answer the identified queries by optimizing
our content to be shown as a featured snippet
58. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.SEMRUSH.COM/BLOG/HOW-TO-EARN-GOOGLE-FEATURED-SNIPPETS-MOBILE-STUDY/
What type of content is
shown as a featured snippet?
59. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
These are usually FAQ, guides, resources addressing
informational queries in the customer journey
60. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.SEMRUSH.COM/BLOG/HOW-TO-EARN-GOOGLE-FEATURED-SNIPPETS-MOBILE-STUDY/
They’re also well structured, easy to read, already
ranking well, featured in a secure, mobile friendly page
61. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://WWW.SEMRUSH.COM/BLOG/HOW-TO-EARN-GOOGLE-FEATURED-SNIPPETS-MOBILE-STUDY/
This content should be structured in paragraphs,
lists, tables of certain length based on its type
“craft succinct paragraphs in
the 40 to 60-word range, or
roughly 350 characters.”
“create lists with more than 8
items, so the results are
truncated.”
62. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Make relevant use of
headings to
structure it too
63. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDSISTRIX, SEMRUSH
Check if your site and competitors are already shown
in featured snippets, their type, query and page
64. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDSEMRUSH
Check which of the identified questions queries are
triggering featured snippets to prioritize them
65. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://AI.GOOGLEBLOG.COM/2017/12/EVALUATION-OF-SPEECH-FOR-GOOGLE.HTML
To optimize the content follow the criteria used by the
Google Assistant to evaluate speech results quality
66. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://AI.GOOGLEBLOG.COM/2017/12/EVALUATION-OF-SPEECH-FOR-GOOGLE.HTML
Besides the information satisfaction it uses length,
formulation and potential elocution of your content
67. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://AI.GOOGLEBLOG.COM/2017/12/EVALUATION-OF-SPEECH-FOR-GOOGLE.HTML
“usefulness of the response, and for audio responses,
the quality of the speech”
68. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
If you’re a news site in the US you can also already use
the speakable schema.org to annotate your content
HTTPS://WEBMASTERS.GOOGLEBLOG.COM/2018/07/HEY-GOOGLE-WHATS-LATEST-NEWS.HTML
69. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Check out SERoundtable example
HTTPS://WWW.SEROUNDTABLE.COM/LISTEN-TO-GOOGLE-SPEAKABLE-MARKUP-IN-ACTION-26169.HTML
70. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUNDHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/DOCS/DATA-TYPES/SPEAKABLE
Use the speakable guidelines to further optimize
your content too even if you’re not a publisher
71. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
After optimizing your content, remember to monitor
your targeted queries for featured snippets too
SEOMONITOR
72. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
You should then also check if you’re triggered in
Google’s Assistant results by using the app
HTTPS://SUPPORT.GOOGLE.COM/ASSISTANT/ANSWER/7172657
73. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
These are the CTR results when you’re shown
as a featured snippet
74. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
Our conversational search reality has just
begun… and might not be so bad after all
75. #VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND
“OK, THANKS”
#VOICESEARCH BY @ALEYDA FROM #ORAINTI AT #LEARNINBOUND