SlideShare a Scribd company logo
$
$
$
Viral Content Strategy +
Social Media Hacks
Taylor Ryan
CMO, Valuer.ai
Strategies, Tools, and Guide
About me
2
I've co-founded 5 startups
Current the CMO of a venture backed Ai
Company – Valuer.ai
12+ years experience
Published a few marketing ebooks
Consulted on SEO/SEM for 5+ years
Mentor, startup junkie, technical marketer,
and growth hacker
CMO, Valuer.ai
Aboutme
Fun Fact 3
I was on an American Reality Show:
House Hunters International
FunFact
We NEED You!
We’re looking for 10-20 agents for the Tech BBQ event
Free Ticket!
Help us represent the brand, meet startups, get in free
(Tickets Cost - 1.112 DKK)
SEPT 24-25 - 2018
Monday + Tuesday in CPH
Sign up at:
http://jointhehunt.co
Becomean
Agent
Here’s your chance!
 Event Software
Create events. Sell tickets. Get your community talking.
About
5
Shout out to Conferize
Agenda
What’s growth hacking?
SoMe Content Strategy
SoMe Algorithms
Linkedin
Facebook
Why are you here?
01
02
03
Understanding you before we start
Definition
Types of content + how to
Algorithms are changing
Techniques to boost
engagement
Boost engagement / increase
likes
04
05
06
6What we’re talking about today
Agenda
Instagram
Pinterest
Wrap upTwitter
07
08
09
Influencers + engagement
Tools + How to
Tips
Conclusion
10
7
What we’re talking about today
My Goal For
Today Provide Value.
Whyareyou
here
9Why are you here
Growth hacking is a process of rapid
experimentation across marketing
funnels, product development, sales
segments, and other areas of the
business to identify the most
efficient ways to grow a business.
What is Growth
Hacking?
10
GrowthHacking
Bootstrapped ways to drive traffic
and growth outside of traditional
methods.
What is Growth
Hacking?
11
GrowthHacking
 Content
 PR / Amplification
 SEO
 SEM
 Social Media
 Email Marketing
 Website Design
 CRO / UX
 Automation
 Onboarding
Marketing is about
understanding systems
12
Building
Experience
13
SoMeContent
Strategy
SoMe Content
Strategy
14
The best marketers are story
tellers. You’re compelled to want
more.
SoMeContent
Strategy
SoMe Content
Strategy
Content is
King
105+ types of content
http://www.convinceandconvert.com/conte
nt-marketing/content-to-fill-calendar/
15
SoMeContent
Strategy
The why behind the
why
Content
Strategy 16
 Discovery
 Awareness
 Legitimizes your business + expertise
Content marketing costs 62% less than traditional marketing and generates about 3 times as many
leads. (Source: DemandMetric)
17
Some Content
Strategy
SoMeContent
Strategy
Buyer Personas
 Who will buy this product / service
 What are their pain points
 What other interests they have
 Most common questions
 What is their life like?
 What are the industry secrets?
 What do people in your own industry struggle with
understanding?
 What other topics do people in your industry find interesting?
 What do people in your industry have in common?
18
Content
Strategy
19Marketing Funnel:
Content
Strategy
20
Marketing Funnel:
Strive to make high-quality content
Content
Strategy
21
Practice makes perfect
 Your 1st content piece won’t be as good as your 10th
Don’t half-ass this stuff
 People can tell when you don’t care
Truth
1 piece of content can change an entire
industry and make a company millions
Content
Strategy
22
Content
Strategy
23
 Relevant
 Improve the understanding / Context
 Helps improve skimability
 SEO
 More sharable
How Can I Create Good Visuals?
Content
Strategy
24
 Practice
 Voice to text – Dictation.io or any other solution
 Find someone who does! TheHub.com
 Article writing services exist at $5 - $100 per article (fiverr,
Konker, Upwork, etc)
 Use a plagiarism checker like Content-watch.ru
How Can I Write Good Text
Isn’t it hard to make videos?
Content
Strategy
25
Video Production:
 The camera in your phone is better than most
cameras 8 years ago
 Every 13+ year old knows how to take video and edit
it
Equipment:
 Your cell phone camera is good enough
 Cheap microphones online
 Create a rig with a LCD light for next to nothing
How Can I Create Good Videos?
Content
Strategy
26
Screen Capturing:
 Camtasia, useloom, screenr, or google it 
Video Editing:
 iMovie, Premiere, Finalcut, Camtasia, etc
How Can I Create Good Videos w/out Footage?
Content
Strategy
27
Stock footage:
 Storyblocks, slidely, dissolve
Explainer
 Powtoon, Go!Animate, Moovly, Rawshorts
I don’t have time… GTFO
 Sit down once a month
 Cover three broad topics
 Make video + take pictures - then chop it up
 Write short summaries
 Then schedule it out: Natively for FB / LI for
Video
 Write 1-2 weeks worth of statuses in 1 sitting
Content
Strategy
Curationworks 29
Curation
 Stealing the best content
 News / Industry blogs
 Relevance for your audience
Curationworks 30
Posting tools
 Automate
 Bulk create
 Bulk upload / Schedule
SocialMedia
31
Social Media
SocialMedia
32
We’re all on it, all the time …But it doesn’t mean we’re experts.
Social Media
SoM
e
Social
media
33
 Algorithms how they work
 B2B vs B2C
 C Level Executives notice when it’s not there
 Not one size fits all
 What platform does your audience use the
most?
Your posts are like samples at a
buffet
34
AlgorythmsAlgorythms
 Your post is exposed to >10% of your connections
 Early engagement = more value
 Each type of engagement is weighted differently
Meaningful Engagement is
EVERYTHING
35
AlgorythmsAlgorythms
 All social networks are pushing for “meaningful
engagement”
 More success = more success + exposure
Other trends:
36
 Original Video/visual content is prioritized*
 Links are the least valuable = less time on site
 Correlation between SERP rankings and SoMe
engagement
 IT CHANGES
AlgorythmsAlgorythms
What not to do: Engagement Bait
37
 Vote baiting / React baiting
 Share Baiting
 Tag Baiting
 Comment Baiting
 Working on: Clickbait headlines + Bad UX on linked
pages
AlgorythmsAlgorythms
Want to see some crazy
shit?
38
 Fake account
 Posting the same rotation of 50 stolen videos
 4-8 videos per hour throughout the day
 Different tags / descriptions
 Re-post same video with most engagement within the
hour
 Attractive model -> creates clicks
 Good job title
 Profile visits = page visits = traffic on site
https://www.linkedin.com/in/anastasia-morozova/
AlgorythmsAlgorythms
Can you hack the algorithm…
yes
Linkedin
39
Linkedin
Details
Linkedin
40
SoMe
 Ideal post length 25 words*
 1,300 characters - status update limit
 1.8M groups… not engaging… yet
 Demographics – right for some, not for others
SoMeLinkedin
41
 Best for B2B
 Broetry
 Algo updates are all about “meaningful engagement”
 Articles + Groups are a waste*
 Mobile is important!
SoMe
SoMeLinkedin 42
 Timing is everything!
 Providing value
 Narratives + insights
SoMe
How to Increase engagement
SoMeLinkedin 43
 Video works, URL links don’t
 Engage with influencers + tagging
 Use hashtags – target industry /
titles
 Emojis
 Posts from C-level
SoMe
How to Increase engagement
SoMeLinkedin 44
 Post blog summaries as “articles” and link to URL
 Use Custom audiences to hyper-target clients with linkedin SEM
 Get a slack group with like-minded marketers and drop links that
everyone comments and shares
 Improve your profile (optimization guides everywhere)
 Ghost write for c-level execs
 Follow competitors + influencers with good content
SoMe
Random Additional tips
45
Facebook
SoMeFacebook
46SoMe
 Better for B2C
 Best deal on SEM
 Average time per visit is 20 mins
 50 minutes per day average surfing
time
 Most active network
SoMeFacebook 47
SoMe
 Ideal length 40 characters
 Tag companies
 63.206 characters max
 1-2 hashtags help*
 Emoji’s increate engagement
 Before “read more” appears – 400 characters
SoMe
Facebook
48
 Using fake likes is a waste
 Targeted Boosting sucks but works after you’ve built an
audience
 The best platform for growing
SoMe
Facebook 49SoMe
Growing organic followers from 0 is
HARD
How did you think people got to your page?
 Via a link on your website
 Shares from a piece of content
 Other SoMe (groups)
 Friends engagement
 Next to impossible without SEM + Boosts
Facebook 50SoMe
 Create Targeted Campaigns based on Engagement on Ads Manager
Instead, grow your audience with SEM
 Create an engagement Campaign -> Page likes
Facebook 51SoMe
Segments / Targeting
 Select for page likes
 Set daily budget – start low ($10 works)
Create targeted campaigns for page
likes
Facebook 52SoMe
Segments / Targeting
 Create a custom audience
 Target specific (European) countries, then select your competitors (interest)
Create targeted campaigns for page
likes
Facebook 53SoMe
Campaigns
 Test 6 different images
 Carousels + video work best
 Question or statement that sparks interest
 Value proposition and benefit to the audience
 Call to action
Test out campaigns
Facebook 54SoMe
 1st day: boost the post to your own audience = “warm audience”
 2nd day: boost post to people who like your page and their friends = “warm audience”
 3rd day: boost post to people you choose through targeting = “cold audience”
Boosting Posts
Only boost your best stuff!!!
 $1-$5
55
Twitter
SoMe
Twitter
56
 Mix of everything
 Best way to get in touch with MAJOR influencers
 I’ve never been a huge fan, but it can drive traffic
 Influencers are out of their minds
SoMe
SoMeTwitter 57
SoMe
 Ideal length 70-100
 280 max
 RT takes out 24
 1-2 hashtags
SoMe
Example of it working
58
 Crazy stuff works on here
 Be playful + complimentary
 Don’t go in for the ASK right away
SoMe Twitter
SoMe
Twitter
59
 Engage with influencers
 Research on medium sized folks
 Engage and provide value
SoMe
60
Instagra
m
SoMe
Instagram
61
 Best for B2C
 Best for younger demographic
 Fashion, apparel, and lifestyle brands work
 Influencers are out of their minds
SoMe
SoMeInstagram 62
 10+ hashtags is okay
 Research relevant hashtags
 Engage directly with brands
 Like and comment on big infleuncers
 Do shit for free
 Fashion, apparel, and lifestyle tagged
 Repost in stories
 Boost via facebook ads manager
SoMe
SoMe
Pinterest
63
 Best for B2C
 Best for DIY + Infographics
 Best ratio of creators vs users
 Post all original visuals, infographics, SoMe posts
SoMe
Warpup
64
Wrap up
Connect With Me
65
TR@valuer.ai
Taylor
Ryan
Taylor
RyanCMO,
Valuer.ai
We NEED You!
We’re looking for 10-20 agents for the Tech BBQ event
Free Ticket!
Help us represent the brand, meet startups, get in free
(Tickets Cost - 1.112 DKK)
SEPT 24-25 - 2018
Monday + Tuesday in CPH
Sign up at:
http://jointhehunt.co
Becomean
Agent
Here’s your chance!
67
Than
kYou
..
Questions
?
Questions?

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Taylor Ryan - Growth Hacking - What they don't teach you in school

  • 1. $ $ $ Viral Content Strategy + Social Media Hacks Taylor Ryan CMO, Valuer.ai Strategies, Tools, and Guide
  • 2. About me 2 I've co-founded 5 startups Current the CMO of a venture backed Ai Company – Valuer.ai 12+ years experience Published a few marketing ebooks Consulted on SEO/SEM for 5+ years Mentor, startup junkie, technical marketer, and growth hacker CMO, Valuer.ai Aboutme
  • 3. Fun Fact 3 I was on an American Reality Show: House Hunters International FunFact
  • 4. We NEED You! We’re looking for 10-20 agents for the Tech BBQ event Free Ticket! Help us represent the brand, meet startups, get in free (Tickets Cost - 1.112 DKK) SEPT 24-25 - 2018 Monday + Tuesday in CPH Sign up at: http://jointhehunt.co Becomean Agent Here’s your chance!
  • 5.  Event Software Create events. Sell tickets. Get your community talking. About 5 Shout out to Conferize
  • 6. Agenda What’s growth hacking? SoMe Content Strategy SoMe Algorithms Linkedin Facebook Why are you here? 01 02 03 Understanding you before we start Definition Types of content + how to Algorithms are changing Techniques to boost engagement Boost engagement / increase likes 04 05 06 6What we’re talking about today
  • 7. Agenda Instagram Pinterest Wrap upTwitter 07 08 09 Influencers + engagement Tools + How to Tips Conclusion 10 7 What we’re talking about today
  • 8. My Goal For Today Provide Value.
  • 10. Growth hacking is a process of rapid experimentation across marketing funnels, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. What is Growth Hacking? 10 GrowthHacking
  • 11. Bootstrapped ways to drive traffic and growth outside of traditional methods. What is Growth Hacking? 11 GrowthHacking
  • 12.  Content  PR / Amplification  SEO  SEM  Social Media  Email Marketing  Website Design  CRO / UX  Automation  Onboarding Marketing is about understanding systems 12 Building Experience
  • 14. 14 The best marketers are story tellers. You’re compelled to want more. SoMeContent Strategy SoMe Content Strategy
  • 15. Content is King 105+ types of content http://www.convinceandconvert.com/conte nt-marketing/content-to-fill-calendar/ 15 SoMeContent Strategy
  • 16. The why behind the why Content Strategy 16  Discovery  Awareness  Legitimizes your business + expertise Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)
  • 18. Buyer Personas  Who will buy this product / service  What are their pain points  What other interests they have  Most common questions  What is their life like?  What are the industry secrets?  What do people in your own industry struggle with understanding?  What other topics do people in your industry find interesting?  What do people in your industry have in common? 18
  • 21. Strive to make high-quality content Content Strategy 21 Practice makes perfect  Your 1st content piece won’t be as good as your 10th Don’t half-ass this stuff  People can tell when you don’t care
  • 22. Truth 1 piece of content can change an entire industry and make a company millions Content Strategy 22
  • 23. Content Strategy 23  Relevant  Improve the understanding / Context  Helps improve skimability  SEO  More sharable How Can I Create Good Visuals?
  • 24. Content Strategy 24  Practice  Voice to text – Dictation.io or any other solution  Find someone who does! TheHub.com  Article writing services exist at $5 - $100 per article (fiverr, Konker, Upwork, etc)  Use a plagiarism checker like Content-watch.ru How Can I Write Good Text
  • 25. Isn’t it hard to make videos? Content Strategy 25 Video Production:  The camera in your phone is better than most cameras 8 years ago  Every 13+ year old knows how to take video and edit it Equipment:  Your cell phone camera is good enough  Cheap microphones online  Create a rig with a LCD light for next to nothing
  • 26. How Can I Create Good Videos? Content Strategy 26 Screen Capturing:  Camtasia, useloom, screenr, or google it  Video Editing:  iMovie, Premiere, Finalcut, Camtasia, etc
  • 27. How Can I Create Good Videos w/out Footage? Content Strategy 27 Stock footage:  Storyblocks, slidely, dissolve Explainer  Powtoon, Go!Animate, Moovly, Rawshorts
  • 28. I don’t have time… GTFO  Sit down once a month  Cover three broad topics  Make video + take pictures - then chop it up  Write short summaries  Then schedule it out: Natively for FB / LI for Video  Write 1-2 weeks worth of statuses in 1 sitting Content Strategy
  • 29. Curationworks 29 Curation  Stealing the best content  News / Industry blogs  Relevance for your audience
  • 30. Curationworks 30 Posting tools  Automate  Bulk create  Bulk upload / Schedule
  • 32. SocialMedia 32 We’re all on it, all the time …But it doesn’t mean we’re experts. Social Media
  • 33. SoM e Social media 33  Algorithms how they work  B2B vs B2C  C Level Executives notice when it’s not there  Not one size fits all  What platform does your audience use the most?
  • 34. Your posts are like samples at a buffet 34 AlgorythmsAlgorythms  Your post is exposed to >10% of your connections  Early engagement = more value  Each type of engagement is weighted differently
  • 35. Meaningful Engagement is EVERYTHING 35 AlgorythmsAlgorythms  All social networks are pushing for “meaningful engagement”  More success = more success + exposure
  • 36. Other trends: 36  Original Video/visual content is prioritized*  Links are the least valuable = less time on site  Correlation between SERP rankings and SoMe engagement  IT CHANGES AlgorythmsAlgorythms
  • 37. What not to do: Engagement Bait 37  Vote baiting / React baiting  Share Baiting  Tag Baiting  Comment Baiting  Working on: Clickbait headlines + Bad UX on linked pages AlgorythmsAlgorythms
  • 38. Want to see some crazy shit? 38  Fake account  Posting the same rotation of 50 stolen videos  4-8 videos per hour throughout the day  Different tags / descriptions  Re-post same video with most engagement within the hour  Attractive model -> creates clicks  Good job title  Profile visits = page visits = traffic on site https://www.linkedin.com/in/anastasia-morozova/ AlgorythmsAlgorythms Can you hack the algorithm… yes
  • 40. Details Linkedin 40 SoMe  Ideal post length 25 words*  1,300 characters - status update limit  1.8M groups… not engaging… yet  Demographics – right for some, not for others
  • 41. SoMeLinkedin 41  Best for B2B  Broetry  Algo updates are all about “meaningful engagement”  Articles + Groups are a waste*  Mobile is important! SoMe
  • 42. SoMeLinkedin 42  Timing is everything!  Providing value  Narratives + insights SoMe How to Increase engagement
  • 43. SoMeLinkedin 43  Video works, URL links don’t  Engage with influencers + tagging  Use hashtags – target industry / titles  Emojis  Posts from C-level SoMe How to Increase engagement
  • 44. SoMeLinkedin 44  Post blog summaries as “articles” and link to URL  Use Custom audiences to hyper-target clients with linkedin SEM  Get a slack group with like-minded marketers and drop links that everyone comments and shares  Improve your profile (optimization guides everywhere)  Ghost write for c-level execs  Follow competitors + influencers with good content SoMe Random Additional tips
  • 46. SoMeFacebook 46SoMe  Better for B2C  Best deal on SEM  Average time per visit is 20 mins  50 minutes per day average surfing time  Most active network
  • 47. SoMeFacebook 47 SoMe  Ideal length 40 characters  Tag companies  63.206 characters max  1-2 hashtags help*  Emoji’s increate engagement  Before “read more” appears – 400 characters
  • 48. SoMe Facebook 48  Using fake likes is a waste  Targeted Boosting sucks but works after you’ve built an audience  The best platform for growing SoMe
  • 49. Facebook 49SoMe Growing organic followers from 0 is HARD How did you think people got to your page?  Via a link on your website  Shares from a piece of content  Other SoMe (groups)  Friends engagement  Next to impossible without SEM + Boosts
  • 50. Facebook 50SoMe  Create Targeted Campaigns based on Engagement on Ads Manager Instead, grow your audience with SEM  Create an engagement Campaign -> Page likes
  • 51. Facebook 51SoMe Segments / Targeting  Select for page likes  Set daily budget – start low ($10 works) Create targeted campaigns for page likes
  • 52. Facebook 52SoMe Segments / Targeting  Create a custom audience  Target specific (European) countries, then select your competitors (interest) Create targeted campaigns for page likes
  • 53. Facebook 53SoMe Campaigns  Test 6 different images  Carousels + video work best  Question or statement that sparks interest  Value proposition and benefit to the audience  Call to action Test out campaigns
  • 54. Facebook 54SoMe  1st day: boost the post to your own audience = “warm audience”  2nd day: boost post to people who like your page and their friends = “warm audience”  3rd day: boost post to people you choose through targeting = “cold audience” Boosting Posts Only boost your best stuff!!!  $1-$5
  • 56. SoMe Twitter 56  Mix of everything  Best way to get in touch with MAJOR influencers  I’ve never been a huge fan, but it can drive traffic  Influencers are out of their minds SoMe
  • 57. SoMeTwitter 57 SoMe  Ideal length 70-100  280 max  RT takes out 24  1-2 hashtags
  • 58. SoMe Example of it working 58  Crazy stuff works on here  Be playful + complimentary  Don’t go in for the ASK right away SoMe Twitter
  • 59. SoMe Twitter 59  Engage with influencers  Research on medium sized folks  Engage and provide value SoMe
  • 61. SoMe Instagram 61  Best for B2C  Best for younger demographic  Fashion, apparel, and lifestyle brands work  Influencers are out of their minds SoMe
  • 62. SoMeInstagram 62  10+ hashtags is okay  Research relevant hashtags  Engage directly with brands  Like and comment on big infleuncers  Do shit for free  Fashion, apparel, and lifestyle tagged  Repost in stories  Boost via facebook ads manager SoMe
  • 63. SoMe Pinterest 63  Best for B2C  Best for DIY + Infographics  Best ratio of creators vs users  Post all original visuals, infographics, SoMe posts SoMe
  • 66. We NEED You! We’re looking for 10-20 agents for the Tech BBQ event Free Ticket! Help us represent the brand, meet startups, get in free (Tickets Cost - 1.112 DKK) SEPT 24-25 - 2018 Monday + Tuesday in CPH Sign up at: http://jointhehunt.co Becomean Agent Here’s your chance!

Editor's Notes

  1. http://jointhehunt.co Tickets are €149 or 1.112 DKK
  2. I want to help. I do this because I actually dig this shit. Ask questions. It’s okay to interrupt unless you become “that guy.” No such thing as a stupid question – except the one you ask 5 times
  3. Raise of hands if you’re: Still in school? Currently working in marketing? Entrepenuers? Trying to find out if you want to go into marketing?
  4. Branding + strategy hate this phrase: https://en.wikipedia.org/wiki/Growth_hacking
  5. Branding + strategy hate this phrase: https://en.wikipedia.org/wiki/Growth_hacking
  6. When you understand one part, it helps you to understand others Marketing is understanding systems
  7. Discovery is easier Boosts awareness of your business -> number of customers Legitimizes your business and your expertise Adds new channels for your business to pull in customers Conveys the right info to those that might purchase in the future 100+ Types of content: http://www.convinceandconvert.com/content-marketing/content-to-fill-calendar/ https://coschedule.com/blog/types-of-content/
  8. Why behind the why? – What’s the point? Discovery Awareness Legitimizes your business and your expertise Benefits of good content: Referral Traffic Backlinks + Linking domains Keywords+ Higher DR rating = more likely to show up in SERP Social Media and Reach Branding GOAL is to drive sales/leads
  9. Social Currency: We share stuff to sound cool and smart Triggers: Things that give us a kneejerk reaction + stuff that’s relevant to us + stuff that we think about often and might realize it Emotion: Sad / happy (motivational) – this shit sells Public: Something we all share and know – think Copenhagen + biking Practical value: Something you can use Stories: Narratives The best content: -Amuses / Entertains -Teaches / Educates -Answers questions / Solves a problem -Gets a reaction -VALUE Here’s an example of what most startups do. This doesn’t work: One more thing on this topic: we constantly see startups struggle with the question of whether they should post “internal startup stuff” or “content for the audience.” In our case: “Should we post a photo of the last pitch event that we presented at to keep our audience “up-to-date”?” - The answer is: “No, our audience doesn’t care. They are all travelers: all they want to see is travel hacks and inspiring quotes. They aren’t entrepreneurs.” Post that photo from your pitch event on your personal profile, not on your startup page.
  10. Content must appeal most to our buyer personas: Ask yourself + potential customers: Who will buy your product or service? What are their pain points? What are the most common questions you get? What are the industry secrets? What do people in your own industry struggle with understanding? What other topics do people in your industry find interesting?
  11. You will not find every customer at the spark moment: Spark: “I need to find XXXX software” -Diverse content -Hitting different perspectives -Providing Value Blog articles should not be entirely be top of funnel: -Case Studies + Interviews -Buyer Guides -Future Predictions -Templates What is inbound Marketing? https://www.struto.co.uk/what-is-inbound-marketing
  12. 8-20 exposures to your product before purchase: https://onlinemlmcommunity.com/how-many-exposures-do-most-prospects-need-before-they-buy-from-you/ https://successfulsoftware.net/2010/06/03/do-customers-need-to-see-an-advertisement-seven-times/ You will not find every customer at the spark moment: Spark: “I need to find internal communication software” -Diverse content -Hitting different perspectives -Providing Value What is inbound Marketing? https://www.struto.co.uk/what-is-inbound-marketing
  13. If it’s not interesting to you, why will it be interesting to others?
  14. Dollarshave club: https://www.youtube.com/watch?v=ZUG9qYTJMsI Team Building Games: https://wheniwork.com/blog/team-building-games/ -3.1M visitors in under 2 years -100.000+ keywords ranked
  15. Images are your website's eye catcher Images must create insight and relevance Images must reflect company and product / service Users are impatient = images are paramount --- From the checklist guide: --- Pictures What are pictures? NounProject - Icons free for use Pexels – Free stock photos you can use everywhere. Free for commercial use. No attribution required. All the free Stock – AllTheFreeStock.com is a curated list of free stock images, audio and videos. Find all the best free stock images and videos in one place. UnSplash – Free (do whatever you want) high-resolution photos. Splash Base – Search & discovery platform for free, do what you want, hi resolution photos & videos from travelcoffeebook, startupstockphotos, littlevisuals, gratisography. Startup Stock Photos – Take ’em, these things are free. Go. Make something Jay Mantri – Free, do anything (CC0) pics. Moveast – This is a journey of a Portuguese guy moving that decided that every photo should be used for free. Travel Coffee Book – Sharing beautiful travel moments. All photos are listed under cc0. That means you can do whatever you want with them. Designer Spics – Free photographs for your personal and commercial use. This includes websites, presentations, brochures/packaging/labels. Death to the Stock Photo – A photo & inspiration haven for creatives crushing their path. Free photos by email every month. Foodies Feed – Download 1000+ beautiful realistic free food pictures in high resolution and visit our food photography magazine worth sharing. Mazwai – Download free creative commons HD video clips & footages. Jeshoots – Free royalty images. Superfamous – All free images. Pixabay – A site with hundreds of thousands of photos and clipart free to use for any purpose Magdeleine – Free photo of the day on Magdeleine.co, a blog that features the best free high-quality stock photographies for your inspiration. Little Visuals – Sign up to get 7 hi-res images zipped up in your inbox every 7 days. Use them any way you want. Splitshire – Free stock photos and images you can use for your commercial projects. Instant download. No attribution required. No Copyright. Free Photobank – Free stock photo site. Download pictures up to 2048 pixels, with Creative Commons licence. Free Range Stock – High-resolution stock images and textures for free with photographer ad revenue sharing system. Free Images – More than 16000 FREE digital photographic images for web, publishing, and design. Royalty and cost free stock photos. RGB Stock – Free stock photo site with more than 100000 totally free stock photos online. Dreamstime – Download from over 51 million stock photos, illustrations, vectors & videos from the world’s largest community in royalty-free stock photography. Image Free – Free images to download. Stock Vault – Over 90.000 free stock photos, textures and graphics for your next project. No attribution required. Public Domain Pictures – Home of public domain pictures. Free for private and commercial use. Free Digital Photos – Royalty free images, high quality stock photos and illustrations, perfect for your online and offline projects. Small sized pictures all available free. ISO Republic – Free stock photos for creatives. StokPic – Free high resolution stock photos for commercial use. Kaboompics – Breathtaking free stock images for business or personal projects. We Function – We’re building a collection of the very best free design resources over at Dealotto. PJRVS – Paul Jarvis helps folks connect creativity and commerce. Lock and Stock Photos – Free stock photos to use in any way, anywhere, anytime. Bucketlistly – A free creative common collection of over 4000+ travel photos anyone can use. Get Refe – Royalty-free, high-quality, natural looking photos. Gratisography – Free, use as you please, high-resolution stock photos for personal and commercial projects. Lifeofpix – Royalty free images. Pic Jumbo – Free stock photos. Raw Pixel – The best creative resources for everyone FreePik - Lots of vectors, images, graphics free
  16. Images are your website's eye catcher Images must create insight and relevance Images must reflect company and product / service Users are impatient = images are paramount --- From the checklist guide: --- Pictures What are pictures? NounProject - Icons free for use Pexels – Free stock photos you can use everywhere. Free for commercial use. No attribution required. All the free Stock – AllTheFreeStock.com is a curated list of free stock images, audio and videos. Find all the best free stock images and videos in one place. UnSplash – Free (do whatever you want) high-resolution photos. Splash Base – Search & discovery platform for free, do what you want, hi resolution photos & videos from travelcoffeebook, startupstockphotos, littlevisuals, gratisography. Startup Stock Photos – Take ’em, these things are free. Go. Make something Jay Mantri – Free, do anything (CC0) pics. Moveast – This is a journey of a Portuguese guy moving that decided that every photo should be used for free. Travel Coffee Book – Sharing beautiful travel moments. All photos are listed under cc0. That means you can do whatever you want with them. Designer Spics – Free photographs for your personal and commercial use. This includes websites, presentations, brochures/packaging/labels. Death to the Stock Photo – A photo & inspiration haven for creatives crushing their path. Free photos by email every month. Foodies Feed – Download 1000+ beautiful realistic free food pictures in high resolution and visit our food photography magazine worth sharing. Mazwai – Download free creative commons HD video clips & footages. Jeshoots – Free royalty images. Superfamous – All free images. Pixabay – A site with hundreds of thousands of photos and clipart free to use for any purpose Magdeleine – Free photo of the day on Magdeleine.co, a blog that features the best free high-quality stock photographies for your inspiration. Little Visuals – Sign up to get 7 hi-res images zipped up in your inbox every 7 days. Use them any way you want. Splitshire – Free stock photos and images you can use for your commercial projects. Instant download. No attribution required. No Copyright. Free Photobank – Free stock photo site. Download pictures up to 2048 pixels, with Creative Commons licence. Free Range Stock – High-resolution stock images and textures for free with photographer ad revenue sharing system. Free Images – More than 16000 FREE digital photographic images for web, publishing, and design. Royalty and cost free stock photos. RGB Stock – Free stock photo site with more than 100000 totally free stock photos online. Dreamstime – Download from over 51 million stock photos, illustrations, vectors & videos from the world’s largest community in royalty-free stock photography. Image Free – Free images to download. Stock Vault – Over 90.000 free stock photos, textures and graphics for your next project. No attribution required. Public Domain Pictures – Home of public domain pictures. Free for private and commercial use. Free Digital Photos – Royalty free images, high quality stock photos and illustrations, perfect for your online and offline projects. Small sized pictures all available free. ISO Republic – Free stock photos for creatives. StokPic – Free high resolution stock photos for commercial use. Kaboompics – Breathtaking free stock images for business or personal projects. We Function – We’re building a collection of the very best free design resources over at Dealotto. PJRVS – Paul Jarvis helps folks connect creativity and commerce. Lock and Stock Photos – Free stock photos to use in any way, anywhere, anytime. Bucketlistly – A free creative common collection of over 4000+ travel photos anyone can use. Get Refe – Royalty-free, high-quality, natural looking photos. Gratisography – Free, use as you please, high-resolution stock photos for personal and commercial projects. Lifeofpix – Royalty free images. Pic Jumbo – Free stock photos. Raw Pixel – The best creative resources for everyone FreePik - Lots of vectors, images, graphics free
  17. Video/Pictures: The camera in your phone is better than most cameras 8 years ago Every 13 year old+ knows how to take video and edit it Equipment: Look up camera rigs on youtube Wish.com and amazon.de Google – video equipment for youtube Podcasts: Cheap microphone or your phone. Google how to make a podcast Or get on someone else’s podcast Do some google searches! If you don’t like writing: https://dictation.io/ Facts about Blogging: https://neilpatel.com/blog/lazy-marketing-tips/ Interns: Graduateland, Copenhagen Capacity, Facebook Groups, TheHub Internships are cheap/free – Must provide value to them Get student interns that want to learn more about what you need them do (example – momondo) Video/Pictures: Get inspired by searching for influencers in your niche Interns can do this too! Podcasts: Cheap microphone or your phone. Google how to make a podcast Or get on someone else’s podcast Don’t let just anyone do it: Don’t let just anyone that’s young do this! Most young adults haven’t been using social media to promote brands! Content-watch.ru
  18. Screen Capture: https://www.useloom.com/ https://www.screenr.co/ https://www.techsmith.com/video-editor.html – get license off ebay Footage: https://slide.ly/promo https://www.storyblocks.com/ https://dissolve.com Expaliner Videos https://www.rawshorts.com/ https://www.powtoon.com/
  19. Screen Capture: https://www.useloom.com/ https://www.screenr.co/ https://www.techsmith.com/video-editor.html – get license off ebay
  20. https://www.garyvaynerchuk.com/infographic-how-to-produce-content-for-facebook/
  21. Use these tools for curation of helpful interesting content Or Build a list of potential articles: https://backlinko.com/skyscraper-technique -Build a list of Competitors and Publishers in your niche -Export all articles from competitors & publishers -Highlight the most interesting/best top posts that you want to write Use the best of the scrapped “potential articles” as inspiration and write better content -Longer content -More detailed coverage -More resources -Images, videos, lists, guides, audio, downloadable, etc
  22. Posting / Management tools Growth hack for batch .csv upload to create tons of social posts in photo shop Each element exists as a column in a .csv – define them .CSV upload via Zapier and then schedule to buffer Add images manually https://drive.google.com/drive/u/0/folders/1jW_d9GK5zrGmVjQizgwmoGOqtORwYOBx
  23. Best time to post on social media: https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic Content strategy guide and statistics: https://sproutsocial.com/insights/social-media-content-strategy/
  24. If everyone starts eating the same type of sample, more samples get put out. Timing effects this: If even more are taken in a short time, MORE samples get put out. Early engagement is huge Comments + Read more comments + Shares = biggest winners Likes and clicks are good, just not as good. FB:  January 11th, 2018 https://blog.hootsuite.com/facebook-algorithm/ Linkedin: First 3 months of 2018 https://blog.hootsuite.com/how-the-linkedin-algorithm-works-hacks/
  25. Are you engaging with the content more than just clicking like? Are you: Reading the article Commenting Clicking “see more” on the comments Liking / sharing / etc Values/Weights constantly changing on different media, tags, etc
  26. Video is huge right now – natively uploaded Links are meh- due to time on site. SoMe + Serp are indirectly linked. There is a correlation: https://blog.hootsuite.com/social-media-seo-experiment/ -Especially true for referring domains from building SoMe (exposure) Algorythms are constantly changing FB:  January 11th, 2018 https://blog.hootsuite.com/facebook-algorithm/ Linkedin: First 3 months of 2018 https://blog.hootsuite.com/how-the-linkedin-algorithm-works-hacks/ SoMe + Serp are indirectly linked. There is a correlation: https://blog.hootsuite.com/social-media-seo-experiment/ -Especially true for referring domains from building SoMe (exposure)
  27. https://revive.social/facebook-engagement-bait/ Vote Baiting / React Baiting Use an emoticon to choose something that is totally unrelated to the emotion of the icon (Career goals - Smiley = CEO, Laughing = 7 figure income, etc) Encourages people to use reactions inappropriately.  (Like if you’re an aries and are emotional) Share Baiting: Share with 10 friends and get entered to win a car! Tag Baiting: Tag a friend who is/does/wants/says this Comment Baiting: Write “Let’s go” or “give me the guide” to get my free ebook
  28. https://www.linkedin.com/in/anastasia-morozova/ https://www.linkedin.com/in/anastasia-morozova/detail/recent-activity/ Trends come and go because people exploit the fack
  29. 270 million members worldwide – considerably smaller (more accurate career data + targeting) 2.23 billion monthly active users.
  30. Average Post Length: A lot of places say 25 words… I don’t agree. I think you vary it. 1,300 status update limit Before “read more” appears – 400 characters 1.8M groups… not engaging… yet Only allowed to join 50
  31. My article about broety: https://www.linkedin.com/pulse/truth-linkedin-posts-why-look-so-weird-now-blow-your-mind-ryan/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_post_details%3BW4yMnPCtT6aGxAW4iV%2BIJQ%3D%3D Articles: Articles can give a short summary and then you can link to the real article to get additional engagement. Groups: Tougher to engage with people in groups… still not up to snuff Mobile friendly 50% of LinkedIn users check their accounts through mobile devices, implying you have as much of a chance of reaching people after hours as you do during the workday.
  32. Timing is everything Audiences vary by jobs, age limit, etc Provide Value + Narratives work + insights/lists Every audience is different Pre-work, lunch, and after work Timing for C-Level people C-level folks are on later after work 8:00 at night https://www.oberlo.com/blog/best-time-post-social-media
  33. Video works / links don’t Tagging works: Using someone’s tool – tag sharing insights from a post - tag Use hashtags: 1-3 Industry, job title, and types of projects work well No limit, don’t over-do it Get inspired: https://hashtagify.me + https://tagdef.com/en/ By using hashtags in your post, you’re ensuring that your content will be discovered organically and by those following and searching for the hashtags you’re using. LinkedIn encourages this by generating recommendations. You can either use one of the hashtag suggestions or type in your preferred hashtags. Emojis increase engagement: Add emotion Makes your business seem friendlier Emojis can increase twitter engagement by 25.4%, Facebook likes by 57%, The number of comments by 33%. Every audience is different Pre-work, lunch, and after work C-level folks are on later after work 8:00 at night https://www.oberlo.com/blog/best-time-post-social-media
  34. Better for B2C Best deal on SEM Average time per visit is 20 mins 50 minutes per day average surfing time Most active network
  35. Average time spent per Facebook visit is 20 minutes. (Source: Infodocket) Nearly one-fourth (23 percent) check their Facebook page at least once daily, the study finds. An equal percentage reported checking it two to five times per day. The average person spent 50 minutes a day - average https://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html Worldwide, there are over 2.23 billion monthly active Facebook users for Q2 2018 (Facebook MAUs) which is an 11 percent increase year over year. (Source: Facebook 07/25/18) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore. There are 1.15 billion mobile daily active users  50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny) Highest traffic occurs mid-week between 1 to 3 pm. https://ignitevisibility.com/best-times-post-facebook/
  36. https://www.youtube.com/watch?v=oVfHeWTKjag Example of purchasing fake likes - IndieFrame (example of what not to do – sorry guys): https://www.facebook.com/indieframeapp/ https://www.linkedin.com/company/indieframe/ https://twitter.com/indieframe_?lang=en “Oh but, how do Likes and Followers even matter” We keep hearing people hate on us for selling them followers. And we keep telling them: of course, it’s not about having 15,000 likes on your facebook page. They need to be relevant and engaged. Yes, sometimes a community of 2,000 engaged followers will be more valuable than Facebook is good at dialogue and sales Visible contact info and opening hours are important Prioritize surveillance and response to customer inquiries --- From the checklist guide: --- Facebook What is Facebook? On Facebook, you can communicate as a business via your own wall or respond to someone else's review of your business or product on other pages. By creating content that is fun, enlightening or creating a different value for users, you can try to get others to share the content you provide. Why is it important? On the profile wall, you as a company can pinpoint the direction of communication, but generally you should be aware that communication on social media is on the user's premises. Therefore, it is also a good idea to follow the review of your business through tools such as Mention or Hootsuite. What should I be aware of? Have visible contact information and opening hours. Fill out information about the company's goals and vision - it creates credibility. Make a plan for production and publishing of content. Prioritize monitoring of social media so that customer inquiries are answered. It is important to answer all customer requests and with a quick response. Make a strategy for how to react if communication on social media takes a negative turn. Do not as a business to contact private users on their wall. It can be perceived as cross-border. How do I get on? If it makes sense for your business, then create a business profile and fill in all relevant information, such as contact info, opening hours and goals / vision. Checklist questions Does your business have a purpose of being on Facebook? Have you prepared a plan for production and publishing of content?
  37. Growing your number of followers is organically is near impossible : Not true for twitter, Instagram, and pinterest First you need to grow the audience of people regularly following your page How did you think people got to your page? Via a link on your website Shares from a piece of content on SoMe (groups) Or a friends engagement Most of SoMe is not organically found. Crazy right? You must create the audience or drive it in other ways
  38. Growing your number of followers is organically is near impossible : Not true for twitter, Instagram, and pinterest First you need to grow the audience of people regularly following your page How did you think people got to your page? Via a link on your website Shares from a piece of content on SoMe (groups) Or a friends engagement Most of SoMe is not organically found. Crazy right? You must create the audience or drive it in other ways
  39. Steal followers from your competitors under “interests” Judge to see if they have a highly engaged following (if yes) then use that group as a target audience Can’t be too big or too small Select specific countries to avoid fake accounts
  40. Select specific countries to avoid fake accounts https://foundr.com/growth-hack-your-facebook-page/ Steal your competitors fan base by searching for them under “interests” (Do the research in advance – many of them will not show up) Guide for discovery: https://www.youtube.com/watch?v=3PKaVLrQb_U Judge to see if they have a highly engaged following (if yes) then use that group as a target audience Can’t be too big or too small -- Consider targeting friends of people that have liked your page as well
  41. Get inspired by adexpresso + smartly AdEspresso’s Pixel Caffeine WordPress plugin . It’s the first plugin to allow you to create hyper-segmented customer audiences and conversion tracking without leaving your website.
  42. Boosting posts: 1st day: boost the post to your own audience = “warm audience” 2nd day: boost post to people who like your page and their friends = “warm audience” 3rd day: boost post to people you choose through targeting = “cold audience” Only boost your best content: After a couple months of seeing what is “high engagement” you should know when something is preforming well and what your audience likes. https://www.facebook.com/officialscottoldford/posts/top-3-facebook-video-ad-strategies-2-tips-that-have-been-crushing-it-for-us-see-/1199318793496986/ http://scottoldford.com/leads/ultimate-fb-retargeting-strategy/ Grytics: Facebook Group analytics or the software, Grytics . The software gives you granular engagement metrics and an excellent understanding of your group’s demographics. The software also enables you to export members based on how active they are.
  43. https://www.youtube.com/watch?v=oVfHeWTKjag Twitter: 1-3 hashtags incorporated into a tweet; either tweet with hashtags + URL or small intro + URL + tweet Lists work Regular engagement Don’t follow/unfollower
  44. This was one of the entrepreneurs we wrote about and he re-tweeted and got in touch!
  45. This was one of the entrepreneurs we wrote about and he re-tweeted and got in touch! https://tweetdeck.twitter.com/ 2. Discover.ly 3. Tweetdeck 4. Social Crawlytics 5. Alltop 6. Podbay.fm 7. Klout 8. Crowdfire 9. Full Contact 10. SEOquake 11. Hunter.io 12. Personapp 13. Similar Web 14. Buzzsumo 15. GroupHigh Monthly Influencer Lists
  46. Growth hacks on Instagram: https://docs.google.com/document/d/1Zi_U5x9OHTqBt2qEegw6d5rnZuhcx3S_K6jZUm6ooPQ/edit#heading=h.2b345nbm10n Couple extra ideas: https://socialmediaweek.org/blog/2017/10/18-experts-reveal-top-instagram-growth-hacks/ 10 Hashtags is okay: Tag brands / companies / engage with other influencers Do shit for free or for a chance to get your stuff shared (over 1/3 of Instagram users are there for surveillance, so generally they have time to read your stories) Content: The timing of your posts is just as important. Almost universally, people are most active on Instagram at 9am, 12pm and 3pm EST. 5. Content is (and will always be) king Vibrant photography Cooler shades (like blue) High-quality graphics/photos Engaging captions with a question or a call to action 6. Automation method Targetted F/UF 1. HypeAuditor - Top Instagram Influencers Ranking
  47. Growth hacks on Instagram: https://docs.google.com/document/d/1Zi_U5x9OHTqBt2qEegw6d5rnZuhcx3S_K6jZUm6ooPQ/edit#heading=h.2b345nbm10n Couple extra ideas: https://socialmediaweek.org/blog/2017/10/18-experts-reveal-top-instagram-growth-hacks/ 10 Hashtags is okay: Tag brands / companies / engage with other influencers Do shit for free or for a chance to get your stuff shared (over 1/3 of Instagram users are there for surveillance, so generally they have time to read your stories) Content: The timing of your posts is just as important. Almost universally, people are most active on Instagram at 9am, 12pm and 3pm EST. 5. Content is (and will always be) king Vibrant photography Cooler shades (like blue) High-quality graphics/photos Engaging captions with a question or a call to action 6. Automation method Targetted F/UF 1. HypeAuditor - Top Instagram Influencers Ranking
  48. Post original stuff in boards with descriptions and links Curate entire board. Make sure to link to yourself Good for SEO Lowest amount of creators to viewers on any platform
  49. Coming to a close
  50. https://www.linkedin.com/in/taylorryan/
  51. http://jointhehunt.co Tickets are FREE if you come represent Valuer (normally €149 or 1.112 DKK )