Growth Hacking Presentation Slides from my hour long Presentation:
Growth Hacking isn't taught in school.
It's learned by doing the work and from other growth hackers.
What is Growth Hacking?
Growth hacking is the art of modern savvy marketing using clever tools, optimized processes, and more data to get bigger; more measurable results from shorter processes.
Who should attend?
Anyone interested in getting better at marketing. Scaling any bootstraped startup can be challenging when you're starting at zero. With very few events directly geared towards pure marketing strategy and growth, with learning in mind.
It's time to give the Copenhagen Startup scene some value.
Seats are limited!!! Sign up now to secure your seat!
Is the event Free?
YES.
Shedule:
5:30 Taylor Ryan - Growth Hacking Social Media:
Viral Content Strategy + Social Media Hacks
6:45 Beatrice Carraro - Video SEO:
Tricks for crushing your competitors and ranking on yotuube
7:15 Casper Rouchman - SEM Optimization + Growth hacking:
Small Changes = Big Results
8:00: Questions + Networking
Speakers:
Taylor Ryan, CMO of Valuer.ai
American Growth Hacker, Author, Co-founder of 5 startups, and speaker
Consulted on SEO/SEM for 5+ years in the Washington, DC area
Beatrice Carraro of Trust Pilot
Content Creator + Blogger + Vlogger + Creative Problem Solver
Casper Rouchman: Traffic Manager of Templafy
What happens when you mesh a young digital native, a strong marketing interest and a salesperson? You get Casper - a growth hacker with a mission. 27 years, Traffic Manager @ Templafy and side hustler with a big H.
Seats are filling up quickly! Reserve yours now!
BIG SPECIAL THANKS TO THE EVENT SPONSOR AND LOCAL HOST:
https://www.conferize.com/
Conferize is Copenhagen based event solution platform that allows people to create an event website, sell tickets & build a social community – all in one place.
Become an agent for Valuer:
http://jointhehunt.co/
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
This is a crash course intended to quickly bring bloggers up to speed on today’s best practices for achieving the greatest mileage from your blog posts. Topics include:
*How influence works in the blogosphere
*Major applications of corporate blogs
*Developing a content model
*Generating ideas and unique angles
*Writing compelling headlines and entries
*Positioning and voice
*Why top business blogs are successful
*Unique characteristics of b-to-b markets
*Tricks for generating buzz and recognition
*Working with multiple media
This slide deck is the basis for a three-hour course that can be delivered live or remotely via webcast.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
The document discusses several workforce and job search trends for 2017:
1. Micro-teams focused on solving specific problems will become more common, valuing subject matter expertise over "fitting within company culture."
2. Skilled trades jobs will increase with infrastructure investments, offering opportunities for those without degrees.
3. More people will rely on side gigs to supplement flat wages, and skills training will facilitate earning money on the side.
4. Re-training may be needed due to political changes promising job impacts, and remote/telecommuting work will continue growing in popularity.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
This document provides tips for using social media to find more sales leads and close more business. It discusses how buying signals have changed and can now be found earlier online. It also covers how to choose the right social media channels, develop an effective content strategy and curation practices, and generate social leads. Top salespeople are said to use social media to get introductions from their networks, find early buying signals, and build deeper relationships with prospects.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
The document provides 13 ways to make selling easy using LinkedIn. The first way is to show up prepared for meetings with prospects by researching them on LinkedIn in advance. This includes finding connections, previous employment, education, interests and other details to ask engaging questions and find common ground. The second way is to allow your own reputation to precede you by optimizing your LinkedIn profile with a complete profile, good photo, recommendations and applications that provide more information about yourself to prospects.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
This is a crash course intended to quickly bring bloggers up to speed on today’s best practices for achieving the greatest mileage from your blog posts. Topics include:
*How influence works in the blogosphere
*Major applications of corporate blogs
*Developing a content model
*Generating ideas and unique angles
*Writing compelling headlines and entries
*Positioning and voice
*Why top business blogs are successful
*Unique characteristics of b-to-b markets
*Tricks for generating buzz and recognition
*Working with multiple media
This slide deck is the basis for a three-hour course that can be delivered live or remotely via webcast.
31 Experts Share Predictions for Job Search in 2017Hannah Morgan
The document discusses several workforce and job search trends for 2017:
1. Micro-teams focused on solving specific problems will become more common, valuing subject matter expertise over "fitting within company culture."
2. Skilled trades jobs will increase with infrastructure investments, offering opportunities for those without degrees.
3. More people will rely on side gigs to supplement flat wages, and skills training will facilitate earning money on the side.
4. Re-training may be needed due to political changes promising job impacts, and remote/telecommuting work will continue growing in popularity.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
This document provides tips for using social media to find more sales leads and close more business. It discusses how buying signals have changed and can now be found earlier online. It also covers how to choose the right social media channels, develop an effective content strategy and curation practices, and generate social leads. Top salespeople are said to use social media to get introductions from their networks, find early buying signals, and build deeper relationships with prospects.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
The document provides 13 ways to make selling easy using LinkedIn. The first way is to show up prepared for meetings with prospects by researching them on LinkedIn in advance. This includes finding connections, previous employment, education, interests and other details to ask engaging questions and find common ground. The second way is to allow your own reputation to precede you by optimizing your LinkedIn profile with a complete profile, good photo, recommendations and applications that provide more information about yourself to prospects.
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
The document provides a checklist for email marketers to use before sending out an email campaign. It covers topics like engaging subject lines and headers, effective lead-ins above the email fold, persuasive offers and messaging, copywriting best practices, and ensuring dynamic content and links are working properly. The checklist is designed to help marketers create consistent, high-quality emails that increase subscriber engagement and response rates while avoiding potential errors. It should be used when planning, reviewing, or testing campaigns before broadcast. Feedback is welcomed to improve the checklist guide.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
This document provides guidance for organizations on developing a LinkedIn publishing strategy. It recommends identifying subject matter experts within the organization to publish original content that establishes thought leadership. It also suggests measuring results through engagement metrics and rankings to optimize future content. Working with agencies can help large organizations coordinate stakeholders and messaging across channels to execute a strategic and sustainable publishing approach.
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
Inbound marketing strategies were discussed to fill the sales funnel and drive qualified leads. The webinar introduced inbound marketing as earning attention through valuable content and drawing customers to a website. It also emphasized creating different types of content across the customer lifecycle, nurturing leads, being social, and focusing content with calls to action. Recap points included search, content, and social media filling the funnel and creative content being key.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
The document provides guidance on building an online presence and community through social media. It discusses identifying your goals and audience, engaging influencers, developing content, and measuring success. Key aspects include listening to your audience, responding promptly to feedback, and focusing on providing value over self-promotion. While the ROI of social media is difficult to quantify, the emphasis should be on fostering genuine, two-way interactions that build relationships and trust over time.
Create Something Remark[et]able: How To Do Good Content MarketingMichael Durwin
Presentation includes an overview of content marketing, why you should be doing it, how to do it well and tips for video, infographics, ebooks, webinars, blogs, images. Also discussed Vine, Instagram, LinkedIn, Pinterest.
Social media can help small businesses in several ways: by building trust with customers, educating buyers, addressing customer concerns, and demonstrating expertise. Understanding a business's niche and target customers is important for defining content. Top social media platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business. Effective content includes a baseline of on-going, branded content; targeted campaigns around specific offers; and calls to action. Resources were provided to help with content creation and social media management.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
This document provides guidance on using LinkedIn publishing to build a company's professional brand and thought leadership. It recommends identifying subject matter experts within the company to publish original long-form content 1-3 times per month on LinkedIn. Case studies show how Symantec, Fisher & Phillips, Edelman Digital, and Applico successfully increased engagement and established themselves as thought leaders in their industries by leveraging LinkedIn publishing in this way. The document provides best practices for content creation, distribution, and measurement to help companies optimize their LinkedIn publishing strategy.
The document summarizes an agenda for a social media conference covering topics like blogs, LinkedIn, Twitter and Facebook for business use. It provides tips on using these platforms and measuring their effectiveness. The conference aims to educate attendees on generating business leads through social media and leveraging it as a marketing tool.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
The document provides a checklist for email marketers to use before sending out an email campaign. It covers topics like engaging subject lines and headers, effective lead-ins above the email fold, persuasive offers and messaging, copywriting best practices, and ensuring dynamic content and links are working properly. The checklist is designed to help marketers create consistent, high-quality emails that increase subscriber engagement and response rates while avoiding potential errors. It should be used when planning, reviewing, or testing campaigns before broadcast. Feedback is welcomed to improve the checklist guide.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
This document provides guidance for organizations on developing a LinkedIn publishing strategy. It recommends identifying subject matter experts within the organization to publish original content that establishes thought leadership. It also suggests measuring results through engagement metrics and rankings to optimize future content. Working with agencies can help large organizations coordinate stakeholders and messaging across channels to execute a strategic and sustainable publishing approach.
Content marketing workshop presentation from Joe Pulizzi from the Content Marketing Institute - presented at IACC's annual meeting. Contains the 10 steps to success in content marketing.
Effective Writing for Online Marketing and Branding – Traditional writing styles don’t always work well on the Internet. Tweets use only 140 characters. You’re supposed to get key words into your tweets, Facebook updates, website and blog. In this salon you’ll learn the best ways to write for all aspects of online branding and marketing–effective tweets, online press releases with subject headers that stand out, using words that get noticed, and more. You’ll leave with a better understanding of how to get as much mileage out of your online words as possible.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
Inbound marketing strategies were discussed to fill the sales funnel and drive qualified leads. The webinar introduced inbound marketing as earning attention through valuable content and drawing customers to a website. It also emphasized creating different types of content across the customer lifecycle, nurturing leads, being social, and focusing content with calls to action. Recap points included search, content, and social media filling the funnel and creative content being key.
The 5 W's of Building and Growing Your Online PresenceDerek Rice
The document provides guidance on building an online presence and community through social media. It discusses identifying your goals and audience, engaging influencers, developing content, and measuring success. Key aspects include listening to your audience, responding promptly to feedback, and focusing on providing value over self-promotion. While the ROI of social media is difficult to quantify, the emphasis should be on fostering genuine, two-way interactions that build relationships and trust over time.
Create Something Remark[et]able: How To Do Good Content MarketingMichael Durwin
Presentation includes an overview of content marketing, why you should be doing it, how to do it well and tips for video, infographics, ebooks, webinars, blogs, images. Also discussed Vine, Instagram, LinkedIn, Pinterest.
Social media can help small businesses in several ways: by building trust with customers, educating buyers, addressing customer concerns, and demonstrating expertise. Understanding a business's niche and target customers is important for defining content. Top social media platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business. Effective content includes a baseline of on-going, branded content; targeted campaigns around specific offers; and calls to action. Resources were provided to help with content creation and social media management.
Social Media 201: You're on Social Media now what? - A Constant Contact Presentation presented by Elizabeth Quintanilla, Marketing Gunslinger
This presentation provides the business owner with ideas to grow your business with email marketing and social media.
This document provides guidance on using LinkedIn publishing to build a company's professional brand and thought leadership. It recommends identifying subject matter experts within the company to publish original long-form content 1-3 times per month on LinkedIn. Case studies show how Symantec, Fisher & Phillips, Edelman Digital, and Applico successfully increased engagement and established themselves as thought leaders in their industries by leveraging LinkedIn publishing in this way. The document provides best practices for content creation, distribution, and measurement to help companies optimize their LinkedIn publishing strategy.
The document summarizes an agenda for a social media conference covering topics like blogs, LinkedIn, Twitter and Facebook for business use. It provides tips on using these platforms and measuring their effectiveness. The conference aims to educate attendees on generating business leads through social media and leveraging it as a marketing tool.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
This document provides an overview of using social media for B2B marketing. It discusses how social media allows businesses to connect directly with customers and prospects through content and conversations. Key platforms covered include LinkedIn for professional networking, Twitter for real-time news and discussions, blogs for sharing expertise, Facebook for building communities, and YouTube for education. The document emphasizes starting with objectives and strategies before tactics. It also stresses the importance of listening, engaging authentically, and measuring results over time.
Social media presentation in under 2 hoursRajesh Menon
Social Media - definition, 10 rules of success, marketing and strategy, channels, best practices, trends 2018.
Yammer (from ideation to implementation), other tools like Slack, Confluence and Sharepoint.
Activity time
Security.
Recap
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.
This document summarizes a presentation about using enterprise social media for recruitment agencies. It discusses how social media can be used to source candidates, engage clients and promote brands. Examples are given of companies that have saved money and hired more candidates through social strategies. Common concerns of agencies are addressed, like measuring ROI and controlling messaging. The presentation provides tips on listening to conversations, targeting communities, and engaging stakeholders through content sharing. Integrating social media requires setting objectives, training staff, and reviewing processes on an ongoing basis.
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools.
In Trends in Social Media 2014, J.R. presents 7 trends that are affecting business including Video, paid content, Google+, info-graphics and more.
The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment.
3 Learning objective:
1. Recognize the 7 Social Media Trends for 2014
2. Understand how they are being used by other businesses
3. See how these trends can help your business grow
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is on staff at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
The document provides an overview of digital marketing strategies and tactics. It discusses search engine optimization, content marketing, paid advertising, social media marketing, email marketing, landing pages, and customer retention strategies. The presentation encourages attendees to develop a comprehensive digital marketing plan that incorporates various online and social media channels to generate leads, raise brand awareness, and retain customers. It emphasizes the importance of testing strategies and keeping up with emerging trends to improve marketing efforts over time.
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age.
Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
How to integrate traditional PR and Social Media: Advanced Techniques Sept 2010shapira marketing
The webinar will discuss advanced techniques for integrating traditional PR and social media. It will be led by Nancy Shapira-Aronovic and Oren Todoros and cover topics like using advanced features on Facebook, Twitter, LinkedIn, and blogging. It will also discuss how to measure the effectiveness of social media efforts and how to incorporate social media into PR strategies.
Presentation gives business owners insights into how to start using social media, where they should be on the social sphere and introduces them to the Circular Model of SoMe for Social Communication - Share, optimize, Manage, engage.
Explore social media for small business and engage your customers online! Learn how to leverage the most popular sites, how to build followers, and how to apply a deliberate strategy that will build your business using social media.
This was a three-hour lecture presented to participants in the BizTec technology entrepreneurship competition, held at the Haifa Technion in December 2010.
When participants were invited to the lecture, they were directed to a survey about their marketing knowledge, and what they hoped to gain from the lecture. This served as the market research that was analyzed throughout the lecture.
Using Social Media for your Small Business: Roadmap 2.0Kemp Edmonds
This document provides an overview of roadmap to using social media for business purposes. It discusses understanding your target audience and goals, using social networks like Facebook and Twitter to engage customers and build your brand, tracking results through tools like Google Analytics, and emphasizing authentic engagement over hard selling. Effective social media use is about listening to customers, sharing helpful content, and building real relationships and communities online.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
This document summarizes a presentation on using social media for business. It defines social media as user-generated content shared on sites like social networks, blogs and video hosts. The presentation outlines four major ways social media benefits businesses: content production, social networking, collaboration and marketing. It provides tips for developing a social media strategy and connecting it to business goals and functions. Audience members are encouraged to use social media to listen to customers, build relationships and engage consumers in conversations.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
2. About me
2
I've co-founded 5 startups
Current the CMO of a venture backed Ai
Company – Valuer.ai
12+ years experience
Published a few marketing ebooks
Consulted on SEO/SEM for 5+ years
Mentor, startup junkie, technical marketer,
and growth hacker
CMO, Valuer.ai
Aboutme
3. Fun Fact 3
I was on an American Reality Show:
House Hunters International
FunFact
4. We NEED You!
We’re looking for 10-20 agents for the Tech BBQ event
Free Ticket!
Help us represent the brand, meet startups, get in free
(Tickets Cost - 1.112 DKK)
SEPT 24-25 - 2018
Monday + Tuesday in CPH
Sign up at:
http://jointhehunt.co
Becomean
Agent
Here’s your chance!
5. Event Software
Create events. Sell tickets. Get your community talking.
About
5
Shout out to Conferize
6. Agenda
What’s growth hacking?
SoMe Content Strategy
SoMe Algorithms
Linkedin
Facebook
Why are you here?
01
02
03
Understanding you before we start
Definition
Types of content + how to
Algorithms are changing
Techniques to boost
engagement
Boost engagement / increase
likes
04
05
06
6What we’re talking about today
10. Growth hacking is a process of rapid
experimentation across marketing
funnels, product development, sales
segments, and other areas of the
business to identify the most
efficient ways to grow a business.
What is Growth
Hacking?
10
GrowthHacking
11. Bootstrapped ways to drive traffic
and growth outside of traditional
methods.
What is Growth
Hacking?
11
GrowthHacking
12. Content
PR / Amplification
SEO
SEM
Social Media
Email Marketing
Website Design
CRO / UX
Automation
Onboarding
Marketing is about
understanding systems
12
Building
Experience
14. 14
The best marketers are story
tellers. You’re compelled to want
more.
SoMeContent
Strategy
SoMe Content
Strategy
15. Content is
King
105+ types of content
http://www.convinceandconvert.com/conte
nt-marketing/content-to-fill-calendar/
15
SoMeContent
Strategy
16. The why behind the
why
Content
Strategy 16
Discovery
Awareness
Legitimizes your business + expertise
Content marketing costs 62% less than traditional marketing and generates about 3 times as many
leads. (Source: DemandMetric)
18. Buyer Personas
Who will buy this product / service
What are their pain points
What other interests they have
Most common questions
What is their life like?
What are the industry secrets?
What do people in your own industry struggle with
understanding?
What other topics do people in your industry find interesting?
What do people in your industry have in common?
18
21. Strive to make high-quality content
Content
Strategy
21
Practice makes perfect
Your 1st content piece won’t be as good as your 10th
Don’t half-ass this stuff
People can tell when you don’t care
22. Truth
1 piece of content can change an entire
industry and make a company millions
Content
Strategy
22
24. Content
Strategy
24
Practice
Voice to text – Dictation.io or any other solution
Find someone who does! TheHub.com
Article writing services exist at $5 - $100 per article (fiverr,
Konker, Upwork, etc)
Use a plagiarism checker like Content-watch.ru
How Can I Write Good Text
25. Isn’t it hard to make videos?
Content
Strategy
25
Video Production:
The camera in your phone is better than most
cameras 8 years ago
Every 13+ year old knows how to take video and edit
it
Equipment:
Your cell phone camera is good enough
Cheap microphones online
Create a rig with a LCD light for next to nothing
26. How Can I Create Good Videos?
Content
Strategy
26
Screen Capturing:
Camtasia, useloom, screenr, or google it
Video Editing:
iMovie, Premiere, Finalcut, Camtasia, etc
27. How Can I Create Good Videos w/out Footage?
Content
Strategy
27
Stock footage:
Storyblocks, slidely, dissolve
Explainer
Powtoon, Go!Animate, Moovly, Rawshorts
28. I don’t have time… GTFO
Sit down once a month
Cover three broad topics
Make video + take pictures - then chop it up
Write short summaries
Then schedule it out: Natively for FB / LI for
Video
Write 1-2 weeks worth of statuses in 1 sitting
Content
Strategy
33. SoM
e
Social
media
33
Algorithms how they work
B2B vs B2C
C Level Executives notice when it’s not there
Not one size fits all
What platform does your audience use the
most?
34. Your posts are like samples at a
buffet
34
AlgorythmsAlgorythms
Your post is exposed to >10% of your connections
Early engagement = more value
Each type of engagement is weighted differently
36. Other trends:
36
Original Video/visual content is prioritized*
Links are the least valuable = less time on site
Correlation between SERP rankings and SoMe
engagement
IT CHANGES
AlgorythmsAlgorythms
37. What not to do: Engagement Bait
37
Vote baiting / React baiting
Share Baiting
Tag Baiting
Comment Baiting
Working on: Clickbait headlines + Bad UX on linked
pages
AlgorythmsAlgorythms
38. Want to see some crazy
shit?
38
Fake account
Posting the same rotation of 50 stolen videos
4-8 videos per hour throughout the day
Different tags / descriptions
Re-post same video with most engagement within the
hour
Attractive model -> creates clicks
Good job title
Profile visits = page visits = traffic on site
https://www.linkedin.com/in/anastasia-morozova/
AlgorythmsAlgorythms
Can you hack the algorithm…
yes
40. Details
Linkedin
40
SoMe
Ideal post length 25 words*
1,300 characters - status update limit
1.8M groups… not engaging… yet
Demographics – right for some, not for others
41. SoMeLinkedin
41
Best for B2B
Broetry
Algo updates are all about “meaningful engagement”
Articles + Groups are a waste*
Mobile is important!
SoMe
42. SoMeLinkedin 42
Timing is everything!
Providing value
Narratives + insights
SoMe
How to Increase engagement
43. SoMeLinkedin 43
Video works, URL links don’t
Engage with influencers + tagging
Use hashtags – target industry /
titles
Emojis
Posts from C-level
SoMe
How to Increase engagement
44. SoMeLinkedin 44
Post blog summaries as “articles” and link to URL
Use Custom audiences to hyper-target clients with linkedin SEM
Get a slack group with like-minded marketers and drop links that
everyone comments and shares
Improve your profile (optimization guides everywhere)
Ghost write for c-level execs
Follow competitors + influencers with good content
SoMe
Random Additional tips
46. SoMeFacebook
46SoMe
Better for B2C
Best deal on SEM
Average time per visit is 20 mins
50 minutes per day average surfing
time
Most active network
47. SoMeFacebook 47
SoMe
Ideal length 40 characters
Tag companies
63.206 characters max
1-2 hashtags help*
Emoji’s increate engagement
Before “read more” appears – 400 characters
48. SoMe
Facebook
48
Using fake likes is a waste
Targeted Boosting sucks but works after you’ve built an
audience
The best platform for growing
SoMe
49. Facebook 49SoMe
Growing organic followers from 0 is
HARD
How did you think people got to your page?
Via a link on your website
Shares from a piece of content
Other SoMe (groups)
Friends engagement
Next to impossible without SEM + Boosts
50. Facebook 50SoMe
Create Targeted Campaigns based on Engagement on Ads Manager
Instead, grow your audience with SEM
Create an engagement Campaign -> Page likes
51. Facebook 51SoMe
Segments / Targeting
Select for page likes
Set daily budget – start low ($10 works)
Create targeted campaigns for page
likes
52. Facebook 52SoMe
Segments / Targeting
Create a custom audience
Target specific (European) countries, then select your competitors (interest)
Create targeted campaigns for page
likes
53. Facebook 53SoMe
Campaigns
Test 6 different images
Carousels + video work best
Question or statement that sparks interest
Value proposition and benefit to the audience
Call to action
Test out campaigns
54. Facebook 54SoMe
1st day: boost the post to your own audience = “warm audience”
2nd day: boost post to people who like your page and their friends = “warm audience”
3rd day: boost post to people you choose through targeting = “cold audience”
Boosting Posts
Only boost your best stuff!!!
$1-$5
56. SoMe
Twitter
56
Mix of everything
Best way to get in touch with MAJOR influencers
I’ve never been a huge fan, but it can drive traffic
Influencers are out of their minds
SoMe
61. SoMe
Instagram
61
Best for B2C
Best for younger demographic
Fashion, apparel, and lifestyle brands work
Influencers are out of their minds
SoMe
62. SoMeInstagram 62
10+ hashtags is okay
Research relevant hashtags
Engage directly with brands
Like and comment on big infleuncers
Do shit for free
Fashion, apparel, and lifestyle tagged
Repost in stories
Boost via facebook ads manager
SoMe
63. SoMe
Pinterest
63
Best for B2C
Best for DIY + Infographics
Best ratio of creators vs users
Post all original visuals, infographics, SoMe posts
SoMe
66. We NEED You!
We’re looking for 10-20 agents for the Tech BBQ event
Free Ticket!
Help us represent the brand, meet startups, get in free
(Tickets Cost - 1.112 DKK)
SEPT 24-25 - 2018
Monday + Tuesday in CPH
Sign up at:
http://jointhehunt.co
Becomean
Agent
Here’s your chance!
http://jointhehunt.co
Tickets are €149 or 1.112 DKK
I want to help. I do this because I actually dig this shit.
Ask questions. It’s okay to interrupt unless you become “that guy.”
No such thing as a stupid question – except the one you ask 5 times
Raise of hands if you’re:
Still in school?
Currently working in marketing?
Entrepenuers?
Trying to find out if you want to go into marketing?
Branding + strategy hate this phrase:
https://en.wikipedia.org/wiki/Growth_hacking
Branding + strategy hate this phrase:
https://en.wikipedia.org/wiki/Growth_hacking
When you understand one part, it helps you to understand others
Marketing is understanding systems
Discovery is easier
Boosts awareness of your business -> number of customers
Legitimizes your business and your expertise
Adds new channels for your business to pull in customers
Conveys the right info to those that might purchase in the future
100+ Types of content:
http://www.convinceandconvert.com/content-marketing/content-to-fill-calendar/
https://coschedule.com/blog/types-of-content/
Why behind the why? – What’s the point?
Discovery
Awareness
Legitimizes your business and your expertise
Benefits of good content:
Referral Traffic
Backlinks + Linking domains
Keywords+
Higher DR rating = more likely to show up in SERP
Social Media and Reach
Branding
GOAL is to drive sales/leads
Social Currency:
We share stuff to sound cool and smart
Triggers:
Things that give us a kneejerk reaction + stuff that’s relevant to us + stuff that we think about often and might realize it
Emotion:
Sad / happy (motivational) – this shit sells
Public:
Something we all share and know – think Copenhagen + biking
Practical value:Something you can useStories:Narratives
The best content:-Amuses / Entertains
-Teaches / Educates
-Answers questions / Solves a problem
-Gets a reaction
-VALUE
Here’s an example of what most startups do. This doesn’t work:
One more thing on this topic: we constantly see startups struggle with the question of whether they should post “internal startup stuff” or “content for the audience.” In our case: “Should we post a photo of the last pitch event that we presented at to keep our audience “up-to-date”?” - The answer is: “No, our audience doesn’t care. They are all travelers: all they want to see is travel hacks and inspiring quotes. They aren’t entrepreneurs.” Post that photo from your pitch event on your personal profile, not on your startup page.
Content must appeal most to our buyer personas:
Ask yourself + potential customers:
Who will buy your product or service?
What are their pain points?
What are the most common questions you get?
What are the industry secrets?
What do people in your own industry struggle with understanding?
What other topics do people in your industry find interesting?
You will not find every customer at the spark moment:
Spark: “I need to find XXXX software”
-Diverse content
-Hitting different perspectives
-Providing Value
Blog articles should not be entirely be top of funnel:
-Case Studies + Interviews
-Buyer Guides
-Future Predictions
-Templates
What is inbound Marketing?
https://www.struto.co.uk/what-is-inbound-marketing
8-20 exposures to your product before purchase:https://onlinemlmcommunity.com/how-many-exposures-do-most-prospects-need-before-they-buy-from-you/
https://successfulsoftware.net/2010/06/03/do-customers-need-to-see-an-advertisement-seven-times/
You will not find every customer at the spark moment:
Spark: “I need to find internal communication software”
-Diverse content
-Hitting different perspectives
-Providing Value
What is inbound Marketing?
https://www.struto.co.uk/what-is-inbound-marketing
If it’s not interesting to you, why will it be interesting to others?
Dollarshave club:
https://www.youtube.com/watch?v=ZUG9qYTJMsI
Team Building Games:
https://wheniwork.com/blog/team-building-games/
-3.1M visitors in under 2 years
-100.000+ keywords ranked
Images are your website's eye catcher
Images must create insight and relevance
Images must reflect company and product / service
Users are impatient = images are paramount
--- From the checklist guide: ---
Pictures
What are pictures?
NounProject - Icons free for use
Pexels – Free stock photos you can use everywhere. Free for commercial use. No attribution required.
All the free Stock – AllTheFreeStock.com is a curated list of free stock images, audio and videos. Find all the best free stock images and videos in one place.
UnSplash – Free (do whatever you want) high-resolution photos.
Splash Base – Search & discovery platform for free, do what you want, hi resolution photos & videos from travelcoffeebook, startupstockphotos, littlevisuals, gratisography.
Startup Stock Photos – Take ’em, these things are free. Go. Make something
Jay Mantri – Free, do anything (CC0) pics.
Moveast – This is a journey of a Portuguese guy moving that decided that every photo should be used for free.
Travel Coffee Book – Sharing beautiful travel moments. All photos are listed under cc0. That means you can do whatever you want with them.
Designer Spics – Free photographs for your personal and commercial use. This includes websites, presentations, brochures/packaging/labels.
Death to the Stock Photo – A photo & inspiration haven for creatives crushing their path. Free photos by email every month.
Foodies Feed – Download 1000+ beautiful realistic free food pictures in high resolution and visit our food photography magazine worth sharing.
Mazwai – Download free creative commons HD video clips & footages.
Jeshoots – Free royalty images.
Superfamous – All free images.
Pixabay – A site with hundreds of thousands of photos and clipart free to use for any purpose
Magdeleine – Free photo of the day on Magdeleine.co, a blog that features the best free high-quality stock photographies for your inspiration.
Little Visuals – Sign up to get 7 hi-res images zipped up in your inbox every 7 days. Use them any way you want.
Splitshire – Free stock photos and images you can use for your commercial projects. Instant download. No attribution required. No Copyright.
Free Photobank – Free stock photo site. Download pictures up to 2048 pixels, with Creative Commons licence.
Free Range Stock – High-resolution stock images and textures for free with photographer ad revenue sharing system.
Free Images – More than 16000 FREE digital photographic images for web, publishing, and design. Royalty and cost free stock photos.
RGB Stock – Free stock photo site with more than 100000 totally free stock photos online.
Dreamstime – Download from over 51 million stock photos, illustrations, vectors & videos from the world’s largest community in royalty-free stock photography.
Image Free – Free images to download.
Stock Vault – Over 90.000 free stock photos, textures and graphics for your next project. No attribution required.
Public Domain Pictures – Home of public domain pictures. Free for private and commercial use.
Free Digital Photos – Royalty free images, high quality stock photos and illustrations, perfect for your online and offline projects. Small sized pictures all available free.
ISO Republic – Free stock photos for creatives.
StokPic – Free high resolution stock photos for commercial use.
Kaboompics – Breathtaking free stock images for business or personal projects.
We Function – We’re building a collection of the very best free design resources over at Dealotto.
PJRVS – Paul Jarvis helps folks connect creativity and commerce.
Lock and Stock Photos – Free stock photos to use in any way, anywhere, anytime.
Bucketlistly – A free creative common collection of over 4000+ travel photos anyone can use.
Get Refe – Royalty-free, high-quality, natural looking photos.
Gratisography – Free, use as you please, high-resolution stock photos for personal and commercial projects.
Lifeofpix – Royalty free images.
Pic Jumbo – Free stock photos.
Raw Pixel – The best creative resources for everyone
FreePik - Lots of vectors, images, graphics free
Images are your website's eye catcher
Images must create insight and relevance
Images must reflect company and product / service
Users are impatient = images are paramount
--- From the checklist guide: ---
Pictures
What are pictures?
NounProject - Icons free for use
Pexels – Free stock photos you can use everywhere. Free for commercial use. No attribution required.
All the free Stock – AllTheFreeStock.com is a curated list of free stock images, audio and videos. Find all the best free stock images and videos in one place.
UnSplash – Free (do whatever you want) high-resolution photos.
Splash Base – Search & discovery platform for free, do what you want, hi resolution photos & videos from travelcoffeebook, startupstockphotos, littlevisuals, gratisography.
Startup Stock Photos – Take ’em, these things are free. Go. Make something
Jay Mantri – Free, do anything (CC0) pics.
Moveast – This is a journey of a Portuguese guy moving that decided that every photo should be used for free.
Travel Coffee Book – Sharing beautiful travel moments. All photos are listed under cc0. That means you can do whatever you want with them.
Designer Spics – Free photographs for your personal and commercial use. This includes websites, presentations, brochures/packaging/labels.
Death to the Stock Photo – A photo & inspiration haven for creatives crushing their path. Free photos by email every month.
Foodies Feed – Download 1000+ beautiful realistic free food pictures in high resolution and visit our food photography magazine worth sharing.
Mazwai – Download free creative commons HD video clips & footages.
Jeshoots – Free royalty images.
Superfamous – All free images.
Pixabay – A site with hundreds of thousands of photos and clipart free to use for any purpose
Magdeleine – Free photo of the day on Magdeleine.co, a blog that features the best free high-quality stock photographies for your inspiration.
Little Visuals – Sign up to get 7 hi-res images zipped up in your inbox every 7 days. Use them any way you want.
Splitshire – Free stock photos and images you can use for your commercial projects. Instant download. No attribution required. No Copyright.
Free Photobank – Free stock photo site. Download pictures up to 2048 pixels, with Creative Commons licence.
Free Range Stock – High-resolution stock images and textures for free with photographer ad revenue sharing system.
Free Images – More than 16000 FREE digital photographic images for web, publishing, and design. Royalty and cost free stock photos.
RGB Stock – Free stock photo site with more than 100000 totally free stock photos online.
Dreamstime – Download from over 51 million stock photos, illustrations, vectors & videos from the world’s largest community in royalty-free stock photography.
Image Free – Free images to download.
Stock Vault – Over 90.000 free stock photos, textures and graphics for your next project. No attribution required.
Public Domain Pictures – Home of public domain pictures. Free for private and commercial use.
Free Digital Photos – Royalty free images, high quality stock photos and illustrations, perfect for your online and offline projects. Small sized pictures all available free.
ISO Republic – Free stock photos for creatives.
StokPic – Free high resolution stock photos for commercial use.
Kaboompics – Breathtaking free stock images for business or personal projects.
We Function – We’re building a collection of the very best free design resources over at Dealotto.
PJRVS – Paul Jarvis helps folks connect creativity and commerce.
Lock and Stock Photos – Free stock photos to use in any way, anywhere, anytime.
Bucketlistly – A free creative common collection of over 4000+ travel photos anyone can use.
Get Refe – Royalty-free, high-quality, natural looking photos.
Gratisography – Free, use as you please, high-resolution stock photos for personal and commercial projects.
Lifeofpix – Royalty free images.
Pic Jumbo – Free stock photos.
Raw Pixel – The best creative resources for everyone
FreePik - Lots of vectors, images, graphics free
Video/Pictures:
The camera in your phone is better than most cameras 8 years ago
Every 13 year old+ knows how to take video and edit it
Equipment:
Look up camera rigs on youtube
Wish.com and amazon.de
Google – video equipment for youtube
Podcasts:
Cheap microphone or your phone.
Google how to make a podcast
Or get on someone else’s podcast
Do some google searches!
If you don’t like writing:https://dictation.io/
Facts about Blogging:
https://neilpatel.com/blog/lazy-marketing-tips/
Interns:Graduateland, Copenhagen Capacity, Facebook Groups, TheHub
Internships are cheap/free – Must provide value to them
Get student interns that want to learn more about what you need them do (example – momondo)
Video/Pictures:
Get inspired by searching for influencers in your niche
Interns can do this too!
Podcasts:
Cheap microphone or your phone.
Google how to make a podcast
Or get on someone else’s podcast
Don’t let just anyone do it:
Don’t let just anyone that’s young do this! Most young adults haven’t been using social media to promote brands!
Content-watch.ru
Screen Capture:
https://www.useloom.com/
https://www.screenr.co/
https://www.techsmith.com/video-editor.html – get license off ebay
Footage:
https://slide.ly/promo
https://www.storyblocks.com/
https://dissolve.com
Expaliner Videos
https://www.rawshorts.com/
https://www.powtoon.com/
Screen Capture:
https://www.useloom.com/
https://www.screenr.co/
https://www.techsmith.com/video-editor.html – get license off ebay
Use these tools for curation of helpful interesting contentOr Build a list of potential articles:
https://backlinko.com/skyscraper-technique
-Build a list of Competitors and Publishers in your niche
-Export all articles from competitors & publishers
-Highlight the most interesting/best top posts that you want to write
Use the best of the scrapped “potential articles” as inspiration and write better content
-Longer content
-More detailed coverage
-More resources
-Images, videos, lists, guides, audio, downloadable, etc
Posting / Management tools
Growth hack for batch .csv upload to create tons of social posts in photo shop
Each element exists as a column in a .csv – define them
.CSV upload via Zapier and then schedule to bufferAdd images manually
https://drive.google.com/drive/u/0/folders/1jW_d9GK5zrGmVjQizgwmoGOqtORwYOBx
Best time to post on social media:
https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic
Content strategy guide and statistics:
https://sproutsocial.com/insights/social-media-content-strategy/
If everyone starts eating the same type of sample, more samples get put out.
Timing effects this:If even more are taken in a short time, MORE samples get put out.
Early engagement is huge
Comments + Read more comments + Shares = biggest winners
Likes and clicks are good, just not as good.
FB: January 11th, 2018https://blog.hootsuite.com/facebook-algorithm/
Linkedin: First 3 months of 2018
https://blog.hootsuite.com/how-the-linkedin-algorithm-works-hacks/
Are you engaging with the content more than just clicking like?
Are you:Reading the article
CommentingClicking “see more” on the comments
Liking / sharing / etc
Values/Weights constantly changing on different media, tags, etc
Video is huge right now – natively uploaded
Links are meh- due to time on site.
SoMe + Serp are indirectly linked. There is a correlation:https://blog.hootsuite.com/social-media-seo-experiment/
-Especially true for referring domains from building SoMe (exposure)
Algorythms are constantly changing
FB: January 11th, 2018https://blog.hootsuite.com/facebook-algorithm/
Linkedin: First 3 months of 2018
https://blog.hootsuite.com/how-the-linkedin-algorithm-works-hacks/
SoMe + Serp are indirectly linked. There is a correlation:https://blog.hootsuite.com/social-media-seo-experiment/
-Especially true for referring domains from building SoMe (exposure)
https://revive.social/facebook-engagement-bait/
Vote Baiting / React BaitingUse an emoticon to choose something that is totally unrelated to the emotion of the icon(Career goals - Smiley = CEO, Laughing = 7 figure income, etc)
Encourages people to use reactions inappropriately. (Like if you’re an aries and are emotional)
Share Baiting:Share with 10 friends and get entered to win a car!
Tag Baiting:
Tag a friend who is/does/wants/says this
Comment Baiting:Write “Let’s go” or “give me the guide” to get my free ebook
https://www.linkedin.com/in/anastasia-morozova/
https://www.linkedin.com/in/anastasia-morozova/detail/recent-activity/
Trends come and go because people exploit the fack
270 million members worldwide – considerably smaller (more accurate career data + targeting)
2.23 billion monthly active users.
Average Post Length:A lot of places say 25 words… I don’t agree. I think you vary it.
1,300 status update limit
Before “read more” appears – 400 characters
1.8M groups… not engaging… yet
Only allowed to join 50
My article about broety:https://www.linkedin.com/pulse/truth-linkedin-posts-why-look-so-weird-now-blow-your-mind-ryan/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_post_details%3BW4yMnPCtT6aGxAW4iV%2BIJQ%3D%3D
Articles:
Articles can give a short summary and then you can link to the real article to get additional engagement.
Groups:Tougher to engage with people in groups… still not up to snuff
Mobile friendly
50% of LinkedIn users check their accounts through mobile devices, implying you have as much of a chance of reaching people after hours as you do during the workday.
Timing is everything
Audiences vary by jobs, age limit, etcProvide Value + Narratives work + insights/listsEvery audience is differentPre-work, lunch, and after work
Timing for C-Level people
C-level folks are on later after work 8:00 at night
https://www.oberlo.com/blog/best-time-post-social-media
Video works / links don’t
Tagging works:Using someone’s tool – tag sharing insights from a post - tag
Use hashtags:
1-3Industry, job title, and types of projects work wellNo limit, don’t over-do it
Get inspired:https://hashtagify.me + https://tagdef.com/en/
By using hashtags in your post, you’re ensuring that your content will be discovered organically and by those following and searching for the hashtags you’re using. LinkedIn encourages this by generating recommendations. You can either use one of the hashtag suggestions or type in your preferred hashtags.
Emojis increase engagement:
Add emotionMakes your business seem friendlierEmojis can increase twitter engagement by 25.4%, Facebook likes by 57%, The number of comments by 33%.
Every audience is differentPre-work, lunch, and after work
C-level folks are on later after work 8:00 at night
https://www.oberlo.com/blog/best-time-post-social-media
Better for B2C
Best deal on SEM
Average time per visit is 20 mins
50 minutes per day average surfing time
Most active network
Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
Nearly one-fourth (23 percent) check their Facebook page at least once daily, the study finds. An equal percentage reported checking it two to five times per day.
The average person spent 50 minutes a day - average
https://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html
Worldwide, there are over 2.23 billion monthly active Facebook users for Q2 2018 (Facebook MAUs) which is an 11 percent increase year over year. (Source: Facebook 07/25/18) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.
There are 1.15 billion mobile daily active users
50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
Highest traffic occurs mid-week between 1 to 3 pm.
https://ignitevisibility.com/best-times-post-facebook/
https://www.youtube.com/watch?v=oVfHeWTKjag
Example of purchasing fake likes - IndieFrame (example of what not to do – sorry guys):https://www.facebook.com/indieframeapp/https://www.linkedin.com/company/indieframe/
https://twitter.com/indieframe_?lang=en
“Oh but, how do Likes and Followers even matter”
We keep hearing people hate on us for selling them followers. And we keep telling them: of course, it’s not about having 15,000 likes on your facebook page. They need to be relevant and engaged. Yes, sometimes a community of 2,000 engaged followers will be more valuable than
Facebook is good at dialogue and sales
Visible contact info and opening hours are important
Prioritize surveillance and response to customer inquiries
--- From the checklist guide: ---
Facebook
What is Facebook?
On Facebook, you can communicate as a business via your own wall or respond to someone else's review of your business or product on other pages. By creating content that is fun, enlightening or creating a different value for users, you can try to get others to share the content you provide.
Why is it important?
On the profile wall, you as a company can pinpoint the direction of communication, but generally you should be aware that communication on social media is on the user's premises. Therefore, it is also a good idea to follow the review of your business through tools such as Mention or Hootsuite.
What should I be aware of?
Have visible contact information and opening hours.
Fill out information about the company's goals and vision - it creates credibility.
Make a plan for production and publishing of content.
Prioritize monitoring of social media so that customer inquiries are answered. It is important to answer all customer requests and with a quick response.
Make a strategy for how to react if communication on social media takes a negative turn.
Do not as a business to contact private users on their wall. It can be perceived as cross-border.
How do I get on?
If it makes sense for your business, then create a business profile and fill in all relevant information, such as contact info, opening hours and goals / vision.
Checklist questions
Does your business have a purpose of being on Facebook?
Have you prepared a plan for production and publishing of content?
Growing your number of followers is organically is near impossible :Not true for twitter, Instagram, and pinterestFirst you need to grow the audience of people regularly following your page
How did you think people got to your page?Via a link on your website Shares from a piece of content on SoMe (groups)Or a friends engagement
Most of SoMe is not organically found. Crazy right? You must create the audience or drive it in other ways
Growing your number of followers is organically is near impossible :Not true for twitter, Instagram, and pinterestFirst you need to grow the audience of people regularly following your page
How did you think people got to your page?Via a link on your website Shares from a piece of content on SoMe (groups)Or a friends engagement
Most of SoMe is not organically found. Crazy right? You must create the audience or drive it in other ways
Steal followers from your competitors under “interests”
Judge to see if they have a highly engaged following (if yes) then use that group as a target audience
Can’t be too big or too small
Select specific countries to avoid fake accounts
Select specific countries to avoid fake accounts https://foundr.com/growth-hack-your-facebook-page/ Steal your competitors fan base by searching for them under “interests”
(Do the research in advance – many of them will not show up)
Guide for discovery:https://www.youtube.com/watch?v=3PKaVLrQb_U
Judge to see if they have a highly engaged following (if yes) then use that group as a target audience
Can’t be too big or too small
--
Consider targeting friends of people that have liked your page as well
Get inspired by adexpresso + smartly
AdEspresso’s Pixel Caffeine WordPress plugin . It’s the first plugin to allow you to create hyper-segmented customer audiences and conversion tracking without leaving your website.
Boosting posts:
1st day: boost the post to your own audience = “warm audience”
2nd day: boost post to people who like your page and their friends = “warm audience”
3rd day: boost post to people you choose through targeting = “cold audience”
Only boost your best content:After a couple months of seeing what is “high engagement” you should know when something is preforming well and what your audience likes.
https://www.facebook.com/officialscottoldford/posts/top-3-facebook-video-ad-strategies-2-tips-that-have-been-crushing-it-for-us-see-/1199318793496986/
http://scottoldford.com/leads/ultimate-fb-retargeting-strategy/
Grytics:Facebook Group analytics or the software, Grytics . The software gives you granular engagement metrics and an excellent understanding of your group’s demographics. The software also enables you to export members based on how active they are.
https://www.youtube.com/watch?v=oVfHeWTKjag
Twitter: 1-3 hashtags incorporated into a tweet; either tweet with hashtags + URL or small intro + URL + tweet
Lists workRegular engagement
Don’t follow/unfollower
This was one of the entrepreneurs we wrote about and he re-tweeted and got in touch!
This was one of the entrepreneurs we wrote about and he re-tweeted and got in touch!
https://tweetdeck.twitter.com/
2. Discover.ly
3. Tweetdeck
4. Social Crawlytics
5. Alltop
6. Podbay.fm
7. Klout
8. Crowdfire
9. Full Contact
10. SEOquake
11. Hunter.io
12. Personapp
13. Similar Web
14. Buzzsumo
15. GroupHigh Monthly Influencer Lists
Growth hacks on Instagram:
https://docs.google.com/document/d/1Zi_U5x9OHTqBt2qEegw6d5rnZuhcx3S_K6jZUm6ooPQ/edit#heading=h.2b345nbm10n
Couple extra ideas:https://socialmediaweek.org/blog/2017/10/18-experts-reveal-top-instagram-growth-hacks/
10 Hashtags is okay:
Tag brands / companies / engage with other influencers
Do shit for free or for a chance to get your stuff shared (over 1/3 of Instagram users are there for surveillance, so generally they have time to read your stories)
Content:
The timing of your posts is just as important. Almost universally, people are most active on Instagram at 9am, 12pm and 3pm EST. 5. Content is (and will always be) king
Vibrant photography
Cooler shades (like blue)
High-quality graphics/photos
Engaging captions with a question or a call to action 6. Automation method
Targetted F/UF
1. HypeAuditor - Top Instagram Influencers Ranking
Growth hacks on Instagram:
https://docs.google.com/document/d/1Zi_U5x9OHTqBt2qEegw6d5rnZuhcx3S_K6jZUm6ooPQ/edit#heading=h.2b345nbm10n
Couple extra ideas:https://socialmediaweek.org/blog/2017/10/18-experts-reveal-top-instagram-growth-hacks/
10 Hashtags is okay:
Tag brands / companies / engage with other influencers
Do shit for free or for a chance to get your stuff shared (over 1/3 of Instagram users are there for surveillance, so generally they have time to read your stories)
Content:
The timing of your posts is just as important. Almost universally, people are most active on Instagram at 9am, 12pm and 3pm EST. 5. Content is (and will always be) king
Vibrant photography
Cooler shades (like blue)
High-quality graphics/photos
Engaging captions with a question or a call to action 6. Automation method
Targetted F/UF
1. HypeAuditor - Top Instagram Influencers Ranking
Post original stuff in boards with descriptions and links
Curate entire board.
Make sure to link to yourself
Good for SEO
Lowest amount of creators to viewers on any platform
Coming to a close
https://www.linkedin.com/in/taylorryan/
http://jointhehunt.co
Tickets are FREE if you come represent Valuer(normally €149 or 1.112 DKK )