7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptxShmulik Dorinbaum
My talk from BrightonSEO 2022 was about taking the whole “BIG SEO PROCESS” and cutting it into small tasks so the SEO process will be better, more accurate, and easier to execute.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptxShmulik Dorinbaum
My talk from BrightonSEO 2022 was about taking the whole “BIG SEO PROCESS” and cutting it into small tasks so the SEO process will be better, more accurate, and easier to execute.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
In this presentation at #BrightonSEO, I presented how I scaled content to help a travel brand called Omio, grow organically. I've also covered some other good cases of automating SEO FTW!
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
BrightonSEO 2016 - Domain Strategies for International SuccessOban International
Our Head of SEO, Emily Mace, has been invited once again to share her knowledge with the wider SEO community at the BrightonSEO conference. In her session Emily looked at Domain Strategies for International Success. She focused on some of her research looking into what performs the best for SEO in a number of key markets including Russia, China and South Korea.
Winning SEO when doing Web Migrations #SMSSYD19Aleyda Solís
In this session you'll learn the steps to make sure your Web migration is not only SEO friendly to avoid losing traffic, but takes the opportunity to improve your overall organic search results.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
How to establish a successful internationally targeted site? Take a look at the steps, criteria and tools that you can use to maximize the chances of success.
Similar to The SEO Guide to Migrate International Websites #SMProfs (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
¿Cómo sacar el máximo provecho al SEO internacional evitando errores comunes y maximizando resultados? En esta presentación comparto criterios, pasos y herramientas a usar.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The SEO Guide to Migrate International Websites #SMProfs
1. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
THE SEO GUIDE
TO MIGRATE
INTERNATIONAL
WEBSITES
#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
2. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Moving sites like moving houses can be a pain
3. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Both require a lot of work
You want
to take your
belongings with you
without leaving,
breaking, losing
anything
important
You want to
update your details,
to refer and be found
in your new
address
You want to
correctly reorganize
your belongings in
your new location
fast
4. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
…That can be shockingly similar!
You want
to take your
belongings with you
without leaving,
breaking, losing
anything
important
You want to
update your details,
to refer and be found
in your new
address
You want to
correctly reorganize
your belongings in
your new location
fast
URLS 301-REDIRECT URLS
LINKS & CONFIGURATION
UPDATE
5. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Without proper SEO support Web migrations in
general can have painful traffic consequences too
BEFORE AFTER
6. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
However, with proper SEO support Web migrations
in general can provide traffic growth opportunities…
7. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Like when you move to a new, bigger, better place
8. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Migrations will also increase in complexity based on the
required level of change depending on their type & goal
Different URLs,
Same Domain
Different Protocol,
Same Domain
Different Domain Name,
Same Type
Same URL
Redesign or CMS
migration while
keeping URL
structure
HTTPS Swaps
Product rebranding,
area renaming or
structural content
changes
Company
rebranding,
acquisition or Web
consolidation
Internal expansion
or consolidation
Different Domain
Name and Type
9. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
International Web migrations are those w/ a higher
complexity due to more factors to be changed
Geolocalization
signals of Web
property
Geolocated
Link Popularity
Relevance
towards localized
search behavior
Internal expansion
or consolidation
Different Domain
Name and Type
10. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
It’s really like moving houses, the further you
go, the more complex it becomes
11. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
They can also end-up with painful traffic consequences
if these factors are not taken into consideration
ccTLD gTLD
12. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
But if correctly executed, can consolidate a site authority
across its international markets and facilitate its growth
ccTLD gTLD
13. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
It’s then critical to start by assessing if you
really need an international Web migration
16. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
A migration can be necessary in some international Web
scenarios based on the current & desired Web structure
To start targeting
international audiences
.com/au/.au
To decrease complexity and
consolidate popularity
.com/au/.au
.com/us/
.com/uk/
.com/it/.it
.com/fr/.fr
To consolidate unprofitable
international versions
.com/es/.es
.com/es/.mx
.com/es/.ar
1 2 3
17. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
The 1st scenario
happens when
the already
existing market
is targeted with
a ccTLD that
can’t be reused
to launch
another one
Don’t
18. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Option B
.au
.com/us/
.com/uk/
Option A
.au
.com
.uk
Option C
.com/au/.au
.com/us/
.com/uk/
This scenario has its own specific alternatives too
To start targeting international audiences
1
19. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Option A
.au
.com
.uk
Avoiding the migration of the current site while
releasing independent domains for each new market
* Better to not lose current market status by avoid migrating the used ccTLD
* Better for higher geolocation by using ccTLDs for new markets
* Worse to grow overall link popularity faster with independent properties
* Not recommended when starting in competitive markets where having an
established link profile will be a higher advantage than using a ccTLD with no links
1
To start targeting international audiences
20. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
1
Avoiding the migration of the current site while
enabling a single gTLD w/ subdirectories
* Will also avoid losing any current market status by keeping the existing ccTLD
* Better to grow overall link popularity faster by starting to use a single gTLD with
geolocated subdirectories for additional markets
* Not recommended either when starting in competitive markets where having an
established link profile will be a higher advantage than using a ccTLD with no links
.au
.com/us/
.com/uk/
Option B
To start targeting international audiences
21. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
1
Or migrating the current site to a gTLD
to consolidate all of the international versions
.com/au/.au
.com/us/
.com/fr/
Option C
* Will migrate the current ccTLD to a geolocalized subdirectory in a gTLD, so
might lose rankings for the current market in the short term
* Better to grow overall link popularity faster by starting to use a single
gTLD with geolocated subdirectories for all markets
* Recommended when starting in more competitive markets where having an
established link profile will be a higher advantage than using a ccTLD with
no links
To start targeting international audiences
22. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Another scenario
happens when
lowering costs
while consolidating
popularity with a
single gTLD w/
geolocalized
subdirectories
instead of many
ccTLDs
23. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Or when you identify
that the value of
targeting different
countries doesn’t
compensate since user
behavior is very similar
and you could instead
target the language
24. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#internationalmigrations at #IntSSBCN by @aleyda from @orainti#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
For each scenario is
key to take
international SEO
factors into
consideration…
25. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
The pros & cons of the international Web structure
to be replaced and the one to be used in each context
Yes
Country Language
Are your top
competitors
using ccTLDs?
Yes
Yes
USE
CCTLDS
No
No
USE GEOLOCALIZED
SUBDIRECTORIES
YesNo
USE
SUBDIRECTORIES
USE SUB-
DOMAINS
No
WHAT’S YOUR INTERNATIONAL TARGET?
Is the domain
authority of your
competition
higher?
Is the domain
authority of your
competition
higher?
Do you need
a flatter &
differentiated
structure?
27. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
As well as the ranked domains link popularity
in the target markets to be competitive
serpchecker
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The country and language source of your existing
links vs. your competitors in each target market
Cognitiveseo
29. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
The content to be kept & changed based on relevance
& localisation for the old vs. new audience behavior
30. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
The different
geolocation signals
used by Google
that you should
also include and/or
modify
https://support.google.com/webmasters/answer/182192?hl=en&ref_topic=2370587
31. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTIhttps://support.google.com/webmasters/answer/182192?hl=en&ref_topic=2370587
The configurations
Google doesn’t
officially use and
you should also be
aware of
32. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
… and how Google
crawls
internationally, to
avoid unnecessary
blockage, redirects
or unsupported
configurations
https://support.google.com/webmasters/answer/6144055?hl=en&ref_topic=2370587
33. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
After assessing
these factors:
Does it still makes
sense to migrate
to achieve your
international SEO
goals?
34. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
If so, continue with the process by identifying which are
the affected URLs based on the Web migration scope
nine.com.au/ ten.com/au/
Nine Ten
news.nine.com.au/ ten.com/au/news/
… …
ten.com/nz/
35. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
The international assessment will drive the SEO
configuration and validation during the Web migration
Pages Crawlability (HTTP Status, Robots.txt)
Content Indexability (Canonicalization, meta robots)
301-Redirects
SSL Certificate
Pages Content Relevance
Pages Internal linking
Pages Speed
nine.com.au/ ten.com/au/
Home Page
Category Page
Sub-Category Page
Product Page
Main Blog Page
Blog Category Page
Blog post
For Each Page
Verify
XML Sitemaps
GSC Configuration
Old vs. New Geolocation (GSC, hreflang)
Old vs. New content localization
Old vs. New link popularity for target market
36. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Without forgetting to identify any SEO aspects to both
keep and improve when doing the migration
Old New
Thin, Duplicate Content
Slow Speed
Hierarchical Navigation
Relevant Titles
Page specific, expanded Content
Fast Speed
Hierarchical Navigation
Relevant Titles
To Keep
To Improve
301-Redirects
37. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Make sure you
have capacity
and flexibility
to implement all
this before
moving ahead
with the
process
#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
SEO
Design & UX
Marketing
Development
38. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Once you have validated it, is then actually time
to start with the international Web migration
39. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Crawl all the affected URLs and gather their SEO
metrics: indexability, traffic, rankings, external links..
Deepcrawl
40. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Identify orphaned pages, to avoid missing any
important URLs that you need to migrate
Deepcrawl
42. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
So you can easily consolidate all the information of the
top pages to be prioritised in the Web migration
Top Pages Technical Configuration Relevance Popularity Traffic Ranked Queries
43. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
To assess well if they should be kept or not, and where
they should be 301-redirected in the new location
44. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Which of these actually spark joy by bringing value:
conversions, traffic, rankings & links?
45. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Leave them out
Were they typos and didn’t existed nor
brought rankings, links, traffic?
301-redirect to
parent category
Did they existed but were not indexable,
didn’t brought rankings, links & traffic?
301-redirect to new
page version
Did they existed, were indexable and
brought or have potential to bring
rankings, links & traffic?
Define rules for
their migration to
give the best
possible search
and user
experience,
based on
importance
46. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
This is also a
great
opportunity to
prune your site,
and avoid
bringing old
errors to the new
one
47. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Follow the “should
you prune or
optimize a page
from your site”
flowchart
http://bit.ly/contentpruningseo
48. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Establish what to keep or to improve in the technical,
content and geolocation of the old vs new URLs
Old Pages Titles, Descriptions & H1s New Pages Titles, Descriptions & H1s
49. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Defining also new pages to create in order to keep
the rankings of old terms if you’re also rebranding
301-Redirect
9 News
is now
10 News
ten.com/au/9news/ Links to
9 News
Latest Australian
News
10 News
Latest Australian
News
nine.com.au/9news/ ten.com/au/10news/
Nine Ten
50. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
While targeting the transactional and new branded
queries with the to be migrated pages
Old Pages
New Pages
Legacy Pages
Old Localized
Queries
Transactional
Queries and
New Localized
Queries
Transactional
Queries and
Old Localized
Queries
51. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Verify that you’re not leaving anything out before
testing the international Web migration
The change is
needed to better
achieve your
international seo
goal
You have taken into
consideration all the
relevant Web
properties URLs
You have
correctly
mapped each old
URL to a new
relevant
destination
The new URL
destinations are
correctly configured
from a technical
perspective
The
new URL
destinations
content is
relevant to the
targeted
queries
The new URL
destinations will
keep the
international Web
configuration of
the old ones
52. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Once the changes are defined, release them
to validate in a closed test environment
Deepcrawl, Sitbulb, Screaming Frog, Ryte, Botify, OnCrawl
53. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Validate the changes by manually comparing first the
top old vs. new types of pages in the test environment
Pages Crawlability (HTTP Status, Robots.txt)
Content Indexability (Canonicalization, meta robots)
301-Redirects
SSL Certificate
Pages Content Relevance
Pages Internal linking
Pages Speed
Home Page
Category Page
Sub-Category Page
Product Page
Main Blog Page
Blog Category Page
Blog post
For Each Page
Verify
XML Sitemaps
GSC Configuration
test.nine.com.au/ test.ten.com/au/
Old vs. New Geolocation (GSC, hreflang)
Old vs. New content localization
Old vs. New link popularity for target market
54. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
List crawl the old URLs to check if the 301-redirects have
been set as specified & go to the relevant new locations
Deepcrawl, Sitbulb, Screaming Frog, Ryte, Botify, OnCrawl
55. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Do a full audit of the new Web destination in test to
check if the pages are completely optimised as expected
Deepcrawl, Sitbulb, Screaming Frog, Ryte, Botify, OnCrawl
56. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Pay specific attention here to the canonicalisation
and hreflang annotations configuration
Deepcrawl, Sitbulb, Screaming Frog, Ryte, Botify, OnCrawl
57. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
It’s all working as expected? If so it’s then time to move
on and release the international Web migration
#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
58. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
If the migration will take a bit, return a 503 HTTP status
to tell Google there’s a maintenance going on
https://yoast.com/http-503-site-maintenance-seo/
59. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Do a list crawl of all of the old Websites URLs again to
verify that they’re correctly 301-redirecting as expected
60. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Look again for and fix any non-301 redirects, loops,
chains, or anything going to incorrect URLs
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Prioritise to fix high-traffic pages w/ 301-redirects going
to wrong or non-indexable pages and redirects chains
62. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Crawl the new web location and make sure is not
only accessible but optimised as recommended
63. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Look for pages that are
blocked, no-indexed,
linking, canonicalising
or referring in hreflang
tags to old URLs
64. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Remember to set
analytics & search
console for the
new international
properties before
releasing too
67. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Use a Web monitoring service to send alerts if there are
changes in the new pages SEO related configurations
Little Warden, ContentKing
69. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Follow-up & compare the new vs. old locations main
ranked queries & pages, as well as SERP features
Little Warden, ContentKing
Last 28 Days
15 Days Before and After the Migration
new website locationold website location
70. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Check the trend of your top queries for the target
markets, organising them in groups to facilitate analysis
SEOmonitor
71. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Track your old & new sites vs. your competitors to check
your visibility share before and after the migration
SEOmonitor
72. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
If for some reason the evolution is not the expected one,
identify the non-performing pages to audit them again
SEOmonitor
New site has not completely regained top 3 rankings
Searchmetrics
73. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Still lacking links to be competitive? Request an update
to the most authoritative linking sites to your new pages
SEOmonitorahrefs, majestic, pitchbox, kerboo
74. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
It’s about aligning SEO through the international Web
migration while focusing to achieve the expected goal
Pages Crawlability (HTTP Status, Robots.txt)
Content Indexability (Canonicalization, meta robots)
301-Redirects
SSL Certificate
Pages Content Relevance
Pages Internal linking
Pages Speed
nine.com.au/ ten.com/au/
Home Page
Category Page
Sub-Category Page
Product Page
Main Blog Page
Blog Category Page
Blog post
For Each Page
Verify
XML Sitemaps
GSC Configuration
Old vs. New Geolocation (GSC, hreflang)
Old vs. New content localization
Old vs. New link popularity for target market
75. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
Moving internationally requires a lot of work..
#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
76. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
…but can be positive in the relevant scenarios to
better target and compete in international markets
77. #INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI
*SEO Consultant & Founder at Orainti
*SEO Speaker at +100 Events in +20 countries
*Author “SEO. Las Claves Esenciales.”
*Crawling Mondays YouTube SEO Video Series Host
*Blogger in Search Engine Land & Search Engine Journal
*Featured in Forbes, Entrepreneur, Huffington Post
*European Search Personality of the Year in 2018
Thanks
#INTERNATIONALWEBMIGRATIONS AT #SMPROFS BY @ALEYDA FROM @ORAINTI