This document discusses trends and strategies in the future of media, with an emphasis on personalization, mobility, and community engagement. Key points include: - Media is shifting to on-demand, personalized experiences across seamless screens like mobile, tablet, and web. - Audience personalization requires understanding social media trends and engaging younger audiences. - Mobile strategies like responsive design and app development are important for journalism and PR. - Partnerships and curriculum can explore mobile journalism, design, and business through community initiatives like a social media news show.

1. Future of Media

2. ?

4. Focus
•Social Media / reinventing TV news
•Mobile / strategies
•Tablet / design and user experience
•Community / civic engagement
•Etc. / data, code, drones, business models...

5. Future of Media
•Lead, evolve,
adapt, innovate,
experiment
•Technology
•Audience
•Media

6. Themes
•Personalized
•On demand
•Seamless screens
•Examples: [Amazon, Netflix, Hulu,
Pandora, iTunes, etc.]

7. Personalization
•Social
Media
•Facebook
Twitter
hashtags
Flipboard
FB Paper

8. Audience
•Personalization is about your audience.
•Example
• Orange County: OC Register; No more
major news TV shows
• Our audience; Engaging young people
• Students/Young people in the community
on social media

9. Personalization
•ONA Grant: “Trending in OC”
• A social media based, edgy news show (created for
mobile/web), featuring trending topics that relate to
our audience and engage young people in the news
or other topics that are popular in social media.

10. Community/Partnership
• Engage young people &
the community in news
and trending topics
• #hashtag
• Give our audience an opportunity
to further examine “trending” topics
• Partnership involves the OC Register &
three community colleges in OC
• Innovate/new curriculum: Improv; Lists; Storify; Code

12. On Demand
•Searchable by hashtag/tags
•Archived so content is
available on demand
•Channels created to organize content
•Aggregation (content from all three
campuses)

13. Seamless Screens
•Web
•Mobile
•Tablet
•Apps
•Cable
•Integrated with existing media (OC
Register, campus publications)

14. Seamless Screens?
• Whether you are pursuing
journalism/PR, the concept
of seamless screens is
important (for now).
• Wearable technology, other
advancements are now
available and being developed
• Lariat: Responsive site/App
development/Social Media
presence

15. Think Mobile
Video from ONA
Resource: mobilefirstnews.com

21. By the numbers
• As of January 2014:
• 90% of American adults
have a cell phone
• 58% of American adults
have a smartphone
• 32% of American adults own an e-reader
• 42% of American adults own a tablet computer
—PEW Research

22. Mobile News
• 64% of tablet owners &
62% of smartphone owners
say they use the devices for
news at least weekly,
• Many also are reading
longer news stories – 73%
of adults who consume news on
their tablet read in-depth articles at least sometimes
• 61% of smartphone news consumers at least sometimes
read longer stories, 11% regularly.

23. What does this mean
for journalism/PR?

24. Mobile strategy
•Responsive
design
•App
development
•Mobile-specific
projects
•Mobile application development/design

25. Mobile Curriculum
• Partnership with Computer Science
• Mobile Media Explorations (survey course)
• Programming Fundamentals
• Vector Graphics
• Interactive Media Design
• Mobile Design Studio I /
Mobile Design Studio II
• Mobile Game Design
• Business of Mobile Media

26. Mobile App Design
• I’m so glad someone is creating this program. I get
asked all the time about people looking for app
developers with a background in design and this is
exactly what is needed. —Apple Rep
• Input from developers, community, game
developers/designers, designers, local development
companies, journalists, etc.

27. Business of Mobile
•Experimental ad models
•Streamlining ads
•Ads as content? (BuzzFeed)
•Nontraditional ad models (VoiceOfOC)
•Course covers legal, ethical issues
relating to mobile

28. Mobile Journalism
•Video journalism class
•Tools
•Quick turnaround
•Content for Social Media
•Experimenting
•Field assignments

29. Deadline Assignment
•Midterm
•DSLRs took much longer to finish the
assignment (better quality, but longer
turnaround time)
•Quick turnaround and quality pieces with
solid j-skills, proper equipment, tech skills
•It’s about GOOD STORYTELLING, first and
foremost; accuracy; strong characters
•Diversity of community/diversity in tech

32. Multimedia Intitiative Grant
•Mobile Equipment
•Goal to bring together students and
disciplines of CTVR/Radio/Journalism/
PR
•Equipment: mobile, livestream, editing
software, tablet, advertising initiatives
•Emerging business models: Advertising
•New curriculum (news team management)

33. Saddleback Stream
•One hub (web and mobile/tablet app)
that aggregates content from multiple
disciplines:
• Cable Channel 39
• KSBR Radio Station
• Lariat News
• Photo/Literary Journal/Graphic Design

34. Tablet
• Tablet Content
Development
• Magazine / News App
• Design, User Experience
• Students gain experience
developing their “article”
from content to design,
testing and launch.

35. Tablet development
• Variety of tools
• Coding your own app
• Other services:
• Adobe Digital
Publishing
• Mag+
• Example: National Geographic
http://www.adobe.com/products/digital-publishing-suite-enterprise/use-cases/magazines.html

36. DPS
• Puts interactive design in
the hands of designers
• The majority of the major
magazine market uses
DPS
• National Geographic,
Wired
• Uses tools designers are
already familiar with
• Cost, turnaround time

37. iPad Demo
• Orange Appeal Magazine
• Students originally did not want to do a tablet
magazine / Culture is important
• JACC awards
• First place: Magazine Design; Magazine
Story; Magazine Cover
• Overall General Excellence

38. Community First
• KPCRadio.com: Everyone has a story. Broadcast it.
• Public radio model / Diversity is important
• Although we will focus on the local community, we
will keep in mind the broad audience to which the
Internet allows us to reach. We will think, first and
foremost, of our most local public. We will
uphold journalistic and professional standards.
We will strive to maintain fair and balanced
programming. We act as a community billboard of
sorts that allows an open forum on campus and in
the community.

41. KPCRadio.com
• As a body of students in an educational setting, we
will endeavor to be innovative and experimental.
We will take full advantage of our creative license and
realize that we have an incredible opportunity to
change the future of our industry. This is the
culmination of everything we have learned and will be
a platform for multimedia.
• Site: www.KPCRadio.com
• Mobile App / TuneIn App / iTunes / searchable
podcasts / categorized and archived

42. Other trends
• Data
• Code
• Drones
• Wearable tech
• Social media
• Entrepreneurship
• Augmented Reality
• Story bots
• Curriculum
• Social Media
• Data Reporting
• Code
• Investigative Reporting
• Editing
• Podcasting, Video, App
Development & Design,
Business,
Entrepreneurship
• Interactive Documentary,
animation

43. Areas of interest
• Design / User interface / human interaction design
• Application Development
• Mobile/tablet development
• Code / Women in technology
• Specialized reporting: technology
• Innovative tech:
Wearable tech / AR / drones / geo-capabilities
• Culture and tech

44. Big Picture
•Whether you are in journalism,
communications, PR, etc.
•ADAPT / INNOVATE / EMBRACE TECH
•EXPERIMENT / INSPIRE / failure = growth
•REMEMBER the foundations your craft &
good storytelling
•Journalism is about PUBLIC SERVICE
(think about your community/audience)

45. Try it out!
•Mobile equipment
•iPad apps / testing center