Presentation of the MuseumNext session by Amsterdam Museum and Lava Lab. Storytelling in a digital age: http://www.museumnext.com/conference/session/storytelling-in-a-digital-age/

1. STORYTELLING
IN A DIGITAL
AGE
Marijke Oosterbroek
#E-cultuur #Innovation
@Moosterbroek
Hester Gersonius
#DigitalEngagement #SocialMedia
@HesterGersonius
AMSTERDAM MUSEUM
Klasien van de Zandschulp
#Interaction #UX #Tech
@Klasienz
LAVA LAB

3. AMSTERDAM MUSEUM LAVA LAB FOUNDATION
Marijke Oosterbroek
#E-cultuur #Innovation
@Moosterbroek
Hester Gersonius
#DigitalEngagement #SocialMedia
@HesterGersonius
Klasien van de Zandschulp
#Interaction #UX #Tech
@Klasienz

4. THE I LOVE
REMBRANDT/BOL/FLINCK
ELIMINATION QUIZ!

5. Hello,
what is my name?
Ferdinand BolRembrandt van Rijna. b.

6. I can’t
remember… Did
I paint this?
NoYesa. b.

7. I am
Ferdinand Bol,
where was
I born?
DordrechtAmsterdam b.a.

8. Hello,
what is my name?
Ferdinand BolGovert Flincka. b.

9. We drew
nude models
together but
our papers
got mixed up
Who made
this?
BolFlincka. b.

10. ELEGANCE AND TENDERNESS. GUESS
THE PAINTER. OF THE HANDS TO THE
LEFT.
BolFlincka. b.

11. THE 8TH WONDER OF THE WORLD.
THE NEW TOWN HALL WITH AMPLE
PAINTED DECORATIONS. WHOSE
WORK GOT REJECTED?
BolFlinck b.a.

13. THE NATIONAL GALLERY OF IRELAND HAS
WORKS BY ALL THREE ARTISTS IN ITS
COLLECTION. COULD THIS BE BY
REMBRANDT?
NoYes b.a.

15. THE NATIONAL GALLERY OF IRELAND HAS
WORKS BY ALL THREE ARTISTS IN ITS
COLLECTION. COULD THIS BE BY
REMBRANDT?
NoYes b.a.

16. OK GOSSIP TIME. TWO OF OUR
PAINTERS MARRIED TWICE, BUT
THE OTHER ONE HAD ONE
BASTARD CHILD. WHO WAS THAT?

17. SHOUT OUT: FLINCK AND BOL BOTH
ENDED UP IN A CANAL HOUSE. GUESS
THE DISTANCE BETWEEN THE TWO

18. STORYTELLING
IN A DIGITAL
AGE

25. Museum of Selfies
by Olivia Muus

26. DIGITAL STORYTELLING:
The medium influences the way the story is
told.
How we want to tell the story influences the
choice of the medium.

27. TRENDS IN
STORYTELLING

28. ONLINE STORYTELLING
Bear 71
by NFB

29. LOCATION BASED
Talking Statues in the Vondelpark
by Klasien van de Zandschulp (Lava Lab, HearUsHere)

30. GAMING AND STORYTELLING
San Andreas
Streaming Deer Cam
by Brent Watanabe

31. GAMING AND STORYTELLING
San Andreas
Streaming Deer Cam
by Brent Watanabe

32. VIRTUAL REALITY
The Unknown Photographer
by NFB and Turbulent

33. DIGITAL STORYTELLING:
Interactive
Non-linear
Location based
Participative

34. DIGITAL STORYTELLING
PLATFORM

35. DIGITAL STORYTELLING
PLATFORM
FOR MILLENNIALS

36. TWO CASES:
@Hermitage
@Van Gogh Museum

37. TWO CASES:
@Hermitage
@Van Gogh Museum

40. O2
=

41. EXPERIMENT:
PROTOTYPING
USERTESTING

42. “EVERYTHING LOOKS
THE SAME”

43. “ONLY MEN”

44. “WHY IS EVERYBODY
POSING LIKE ‘LOOK
ATUS’”

45. “WHO ARETHESE
PEOPLE ANYWAY?”

59. TWO CASES:
@Hermitage
@Van Gogh Museum

63. STORYTELLING
IN MUSEUMS:
- The audience co-creates the story
- Give the audience a tool
- Create a role for the audience
- Personal and emotional storytelling
- Non-linear storytelling

64. Read more: flinckapp.com
LET ART TELL THE STORIES!

65. WHY DO WE WANT TO
CONTINUE WITH
FLINCK?

66. 2 KEY INNOVATION
PRINCIPLES:
- Cooperations with all parties involved
- Iterative design

67. Adaptation
Punching Power
Public
Partici-
pation
Innovation
InteractionResearch
Cultural
Institutions
Experts

68. #BolFlinck

69. WHAT DO WE WANT TO
ADD?

70. SOCIAL EXPERIENCE

71. GAMING

72. WHATIF WETHINK BIG?

73. CHATBOTS

74. GAME ENGINES

75. THAT’S WHY WE NEED
TO JOIN FORCES!

76. GET INVOLVED,
JOIN FLINCK!