As a Digital PR firm we use several techniques to get the attention of journalists, but there's one of them that I haven't seen being used a lot by brands outside of digital PR and that's games. You might think that a game is not suitable for every type of product, but during my talk I'll show several examples on how you can advertise your brand and grab the attention of your audience and the media by "gamifying" your content. Moreover, we'll explore ways of taking the games further and make them into data that you can outreach and also how to make this content evergreen.

1. GET YOUR HEAD
IN THE GAME
A Different Way To
Create Campaigns

2. Share your thoughts
@JazBatisti

3. THE AGENCY

4. THE TEAM

9. It’s not necessary to go all in
to create an asset that will
bring you great results.

10. GAMES

11. WHAT IS IT
An interactive piece that
challenges the user to
complete a task.

12. WHAT IS IT
This keeps the user
motivated and engaged while
going through the site.

13. MISSION
A task that the user
needs to complete.

14. MISSION
A task that the user
needs to complete.
A challenge is the path
the user takes to
complete the mission.
CHALLENGE

21. You can gamify
anything

35. TAKEAWAY
You can make games about
non trivial topics.

36. TAKEAWAY
You can use the GA data to
target local publications.

37. You can use games to
bring attention to
important topics

50. "A 'guaranteed to fail' puzzle will likely cause you to feel
annoyed, angry, dismissive, paranoid, anxious, irritated,
and depressed – and these are all feelings that make life
harder for a person with dementia.”
Professor June Andrews

51. TAKEAWAY
Games can help us educate
the user by presenting the
information in a more
interactive way.

52. Games can also be
evergreen

67. TAKEAWAY
You can prolong the
longevity of a game by
creating additional assets.

68. TAKEAWAY
You can widen your outreach
options by collecting
demographics data.

69. Key elements

70. Make the splash page
attractive
Show the user a preview of
the challenge or catch their
eye with layouts that are
colourful and playful.
Use animations when
possible
01.

71. Include an instructions
page
Create a page to show the
user how to play the game
and how it works.
02.

72. Make sure the
interface looks good
An eye-catching layout will
convince the user to play
until the end.
03.

73. Include a timer
Implementing a time limit
keeps the game dynamic.
04.

74. Show clear indicators
Show the user how they’re
doing to avoid frustrations.
05.

75. Gather additional data
Ask the user to fill a small
survey or analyse GA data
to make your outreach more
specific.
06.

76. Show results and stats
If possible, when showing
the user the results, show
them their stats and how
they compare to other
users.
07.

77. Encourage the user to
share their results
Use prominent sharing
buttons for the user to
share their results and
challenge their followers to
beat them.
08.

78. Show them the
answers
Show the user the correct
answers to avoid
frustration.
09.

79. Test, test, test
Test the game before
launching it to make sure it’s
not too easy or not too hard.
10.

80. THANKS!
@JazBatisti