SHARE THE ENERGY YOU’RE MADE OF
CHAPTER 1presentation
Ok, let’s look at websites.
If you’re different, they’ll notice.If you’re relevant, they’ll pay attention.
CHAPTER 2 passion purpose promise
= fast
BRANDING =   Building internal and             external culture.
Great brands aren’t defined by what they make,but rather by what they’re made of.
“Do you want to spend the rest of your life selling sugared water, or do you want to change the world?”
Digital Brand Marketing
CHAPTER 3  pursuit
What do the following have in common?
All immersive experiences...
...that can transform you.
No story, no meaning.No meaning, no value.
“A secret narrative.”
audience
participants
Tell Me, I Forget.Show Me, I Remember.Involve Me, I Understand.
Branded Utility
Brand Software
Simple, not simplistic.Complex, not complicated.
“Form and function should be one,    joined in a spiritual union.”
Coherence beats consistency.
Media = owned, earned, bought.
What’s after BRAND?
How about STRAND?
SHARE THE ENERGY YOU’RE MADE OF
QUESTIONEVERYTHING
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
The Architect Brand: Share The Energy You're Made Of
Upcoming SlideShare
Loading in …5
×

The Architect Brand: Share The Energy You're Made Of

726 views

Published on

Presentation shared at the American Institute of Architects South Carolina annual meeting on October 21, 2011.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
726
On SlideShare
0
From Embeds
0
Number of Embeds
392
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Architect Brand: Share The Energy You're Made Of

  1. 1. SHARE THE ENERGY YOU’RE MADE OF
  2. 2. CHAPTER 1presentation
  3. 3. Ok, let’s look at websites.
  4. 4. If you’re different, they’ll notice.If you’re relevant, they’ll pay attention.
  5. 5. CHAPTER 2 passion purpose promise
  6. 6. = fast
  7. 7. BRANDING = Building internal and external culture.
  8. 8. Great brands aren’t defined by what they make,but rather by what they’re made of.
  9. 9. “Do you want to spend the rest of your life selling sugared water, or do you want to change the world?”
  10. 10. Digital Brand Marketing
  11. 11. CHAPTER 3 pursuit
  12. 12. What do the following have in common?
  13. 13. All immersive experiences...
  14. 14. ...that can transform you.
  15. 15. No story, no meaning.No meaning, no value.
  16. 16. “A secret narrative.”
  17. 17. audience
  18. 18. participants
  19. 19. Tell Me, I Forget.Show Me, I Remember.Involve Me, I Understand.
  20. 20. Branded Utility
  21. 21. Brand Software
  22. 22. Simple, not simplistic.Complex, not complicated.
  23. 23. “Form and function should be one, joined in a spiritual union.”
  24. 24. Coherence beats consistency.
  25. 25. Media = owned, earned, bought.
  26. 26. What’s after BRAND?
  27. 27. How about STRAND?
  28. 28. SHARE THE ENERGY YOU’RE MADE OF
  29. 29. QUESTIONEVERYTHING

×