This document provides tips for getting guest posts published, including finding opportunities by monitoring mentions of competitors, using tools like Mention and Reply.io for outreach, and optimizing content and offers for the publications' keywords to provide additional value to editors. It discusses setting up monitoring on Mention, creating an outreach campaign in Reply.io, and emphasizing how content can boost keyword rankings and traffic. The summary restates the process as following publications, collecting contact info, creating an outreach campaign, contacting editors, making propositions, adding value, and closing deals.

1. Get your guest-posting
submissions published.
Useful tips and automation
of the process.
Igor
Go
06 december 2016
All-in-one
SEO platform

2. Hi. My name is Igor, I’m a
digital marketer at Serpstat.
Feel free to contact me
with all your questions:
igor@serpstat.com
facebook.com/d1rtyharry

3. Guest-posting
How to find the
opportunities, how to
contact the editors
and close the deal.
● Find a suitable website
● Send offer
● Receive a reply
● Provide value
● Receive a positive reply
● Create content
● Submit

4. What tools we’re using.
Mention
For finding the
opportunities by
monitoring posts
about competitors
Reply.io
For automated, yed
personalized
outbound emails
Serpstat
For coming up with
ideas, providing
additional value and
because we have to
write about something

5. – Does it work?
– It works for us, so it
should work for anyone.

6. Finding the
opportunities
How we use Mention
to look for websites
that may publish our
submission and what
we do once we’ve
found these websites.

7. Setting up Mention

8. Setting up Mention

9. Setting up Mention

10. Setting up Mention

11. Result:

12. What’s next?
Now that you see what
websites publish
content about your
competitors, or topics
relevant to you, it’s
time to reach out. But
first you have to do
the boring stuff.

13. Manual work and spreadsheets:

14. Reaching out
How to save time on
writing emails. Find
emails that work and
get positive replies to
your cold outreach
emails.

15. Create a campaign

16. What we offer in our outreach emails

17. How it works: write a some letters

18. How it works: add people from your spreadsheet

19. How it works: engage

20. How it works: test

21. Additional value
Some tricks to make
your offer more
appealing.

22. Tell them how great you are and how awesome is
whatever you’re trying to promote

23. Optimize your content for their keywords

24. Find keywords with high potential

25. Add this data to
your offer
Show them that even
in the worst case, they
still get something
useful.
● Pick keywords with
decent search volume
● Show that it’s possible to
improve ranking for these
keywords to increase
organic traffic

26. Summary
Short description of
the algorithm
described in this
presentation.
● Follow the publication about
your competitors or keywords
relevant to you
● Collect the contact info
● Create an outreach campaign
● Contact editors
● Send your proposition
● Add value
● Close deal

27. Thank you for watching :)
Igor Go
Feel free to contact me with all
your questions:
igor@serpstat.com
facebook.com/d1rtyharry