How to use LinkedIn to get noticed, build 1st-degree connections, gain exposure, and boost revenue for your business!

3. How To Leverage
LinkedIn for Lead
Generation

4. 1. Be present with an open mind
2. My promise: I’ll give you everything I’ve got
3. This will be a game changer for you

5. Let’s rock & play ball!

6. ● Why Linkedin?
● How to do it
● Case studies
● What you should do now
● Special offer!
AGENDA

7. 94% of B2B businesses say LinkedIn is
the best social media channel for
qualified sales leads.
Why Linkedin?

8. Most used social media channels:
● LinkedIn 88% (rated as ‘most effective’)
● Twitter 53%
● Facebook 42%
Source: Gleanster Research
Why Linkedin?

9. 80% of leads generated through social
media for marketers come from LinkedIn
Source: Smart Insights
Why Linkedin?

11. How to generate leads on
LinkedIn - 3 steps
● Build a list
● Draft messages
● Automate

12. One more thing...
Have clear GOALS

13. S
M
A
R
T
Specific: What do you want to accomplish?
(who, what, where, why)
Measurable: How will you measure the
results?
Achievable: It’s good to dream, but are
the goals realistic?
Relevant: How does the goal tie into
your business?
Time-bound: Set 1 or more target dates
Measuring Your Campaign

14. Which LinkedIn?
LinkedIn Standard
LinkedIn Premium
LinkedIn Sales Navigator

15. Building your list

16. BOOLEAN search strings
Building your list

17. (Saas OR “Software as Service” OR “Software as a
Service”) AND (owner OR founder OR “vice president”
NOT “assistant”) AND (new york OR chicago)
Boolean example

18. (Saas OR “Software as Service” OR “Software as a
Service”) AND (owner OR founder OR “vice president”
NOT “assistant”) AND (new york OR chicago)
…but WHERE does it go??
Boolean (cont)

19. Where to use Boolean strings
Recruiter & Linkedin.com
Keyword field
Sales Navigator
Company, Title, and Keyword fields

20. Linkedin filters
Relationship Connections
of
Custom
Lists
Geography Industry School
Language First Name Last Name Seniority Yrs in
Position
Yrs @
Company
Function Title Yrs of
Experience
Company Company
headcount
Company
Type
Past
Company
Posted
Content KW
Became a
member
Groups

21. Linkedin filters
Relationship Connections
of
Custom Lists Geography Industry School
Language First Name Last Name Seniority Yrs in Position Yrs @
Company
Function Title Yrs of
Experience
Company Company
headcount
Company
Type
Past Company Posted
Content KW
Became a
member
Groups

22. Remember to SAVE your search

24. Important:
● When using NOT, AND, or OR operators, you must type them
in uppercase letters.
● When using multi word phrases, enclose with quotation marks
● LinkedIn does not support wildcard ("*") searches.
Boolean (cont)

25. https://www.linkedin.com/sales/search/people?_ntb=8q1w9CCFSFGVIYvFIQZpjw%3D%3D&com
panyIncluded=%2522Auto%2520Group%2522%2C%2522Auto%2520Dealership%2522&compa
nyTimeScope=CURRENT&doFetchHeroCard=false&industryIncluded=53&logHistory=true&page
=1&rsLogId=958866202&searchSessionId=91INK4PpQpqZyf%2BALJbd1g%3D%3D&titleInclude
d=GM%2CGSM%2C%2522General%2520Manager%2522%2C%2522General%2520Sales%25
20Manager%2522&titleTimeScope=CURRENT
The all important URL (cont)

26. The all important URL

27. Messaging
Sample connection requests:
1. Hi {{FIRST_NAME}} - I came across your profile this morning and thought it would be
interesting to connect. Thanks!
1. Hi {{FIRST_NAME}} - Let's connect. It’s the 2nd time your name has popped up in my
LinkedIn suggestions. We specialize in lead generation--would love to show you our
process for generating over $40,000 in new business for one of our clients (40x ROI).
2. {{FIRST_NAME}} - I came across your profile and would love to connect. I am trying
to expand my network of those in the nonprofit sector...especially related to Animal
Rescue & Protection. If that's not you, perhaps you can refer me to others in your
network?

28. Messaging
Sample follow up messages:
1. Thanks for connecting with me {{FIRST_NAME}}! Curious...in light of the pandemic
and where we are now, what has changed in the way you bring in customers? Are
you doing more or less outreach each week?
1. Hey {{FIRST_NAME}}, I'm hoping you can help me out for a moment. I'm touching
base to see if you would be open to some new ideas on how to automate filling your
calendar with booked appointments... without having to spend money on ads? Let me
know and we can hop on a quick call to see if it might be a fit for your business.
Shouldn’t take more than a few mins…
2. Curious, if you saw my last message about automating bringing in more booked
appointments? Oh, and you won’t have to spend a dime on ads… If you are open to
it, we can jump on a short call to see if there is a good fit for us to help? I appreciate
your time!

29. Messaging
Bottom line: TEST, TEST, TEST

30. Lets’ talk automation

31. What does automation look like?

32. What does automation look like?

33. Our own results...
Accepted connection rate: 10-20%
(For every 1,000 2nd and 3rd degree connections to which we send
connection requests, almost 300 accept)

34. Resources / Special Offer for
Webinar Attendees!
Visit: roov.io/score2

35. You’ve got leads, now what?
● Ask a question. Survey them
● Call them
● Email them
● Send a tweet
● Connect on Facebook

36. What you can expect?

37. A caveat re: LinkedIn limits
If you’ve received a warning from LinkedIn…
Manually connect with targeted prospects before
turning on automation each day

38. How to measure results...
Cost per lead
Invest: $6,000 (6 mos.) # of leads: 600 Cost per lead: $10
Return on Investment (ROI)
Invest: $6,000 # new accounts: 10 (@5k) ROI: 733%

39. Tip: Join LinkedIn Groups
Once accepted as a member, search for your
fellow associates and reach out to users with
job titles and interests that make those
individuals ideal prospects.

40. What you can do now
● Improve your profile
● Post an article - send a summary and link
to all 1st degree connections
● Visit profiles at the end of each day
● Test open rates of connection requests
● Join LinkedIn Groups
● Create a LinkedIn Business page

41. The bottom line

42. How about some Q&A?

43. Resources / Special Offer for
Webinar Attendees!
roov.io/score2

44. The smarter way to generate new
business using LinkedIn
With Roovio it’s easy to find, attract and engage with your prospects on LinkedIn. Let
Roovio automate your LinkedIn lead generation leg-work, so you can focus on growing
your business and closing deals.
Visit: roov.io/score2

45. Appendix

46. When handling searches, the overall
order to precedence is:
1. Quotes [""]
2. Parentheses [()]
3. NOT
4. AND
5. OR