In this talk, Adam Chronister outlines three specific and repeatable content strategies he uses to attract massive amounts of blog traffic. You will learn how to siphon other peoples brand equity to boost your blog's traffic and engagement.

1. Hello!
I am Adam Chronister
SEO Strategist
You can find me at @adamchronister
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3. Why
Content Marketing

4. Content
Marketing
4
A strategic marketing approach focused on creating and distributing valuable,
relevant and, consistent content to attract and retain a clearly defined audience...
- Content Marketing Institute

5. MYTH #1
Content Marketing is
a Sales Play

6. How We Think
Content Marketing
Works
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7. Place your screenshot here
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Surfing The Web
“I Wonder What’s New on Twitter”

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Blog Awareness
This Looks Interesting.. I’m Going to Click on it.
Place your screenshot here

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Product
Awareness
What's This??
Oh they Sell Something?...

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Product
Conversion
Shut Up and Take My Money
Place your screenshot here

11. How Content
Marketing Really
Works
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Surfing The Web
“I wonder what's new In SEO?” … Next

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More.. Surfing
The Web
“Anything Interesting on Reddit?” …

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Even More..
Surfing
The Web
“Lets try Twitter instead”

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Brand
Introduction
First Touch Point

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Brand
Interaction
Initial Interaction

17. A Few
Weeks Later
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Brand
Reintroduction

19. A Month After First
Touchpoint
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Product
Research
Search For:
“Best All in One SEO Suite Side by Side”

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Brand
Reintroduction
Initial Brand Interaction

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Brand
Reintroduction
Initial Brand Interaction

23. The Reality
Content Marketing
is a Brand Play
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24. MYTH #2
If you build it, They
Will Come

25. But It’s Really Great Content??
1. Spent Hours Writing a Blog Post
2. Publish the Blog Post
3. Check The Traffic
4. And…..Crickets
So what went wrong?
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26. Things You Didn’t Do
1. Consider Your Audience
2. Prove Your Idea has Viability
3. Competitive Research
4. Keyword Research
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27. POSITION
YOURSELF WHERE
THE TRAFFIC IS.

28. Competitive
Research
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The Competition
The
Competition
The
Competition
You
Determine what content
is already getting traction.

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Google
Research
Using Google, Search for
some terms related to
your product or service
1. Search: Top SEO Blogs
2. Selected: ahrefs.com
https://google.com

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Buzz Sumo
After determining who your
content competitors are, head
over to BuzzSumo and enter in
your competitors URLs
1. Added: Ahrefs.com
2. To: BuzzSumo.com
https://buzzsumo.com

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Buzz Sumo
Identify what competitors
posts are receiving the most
shares and engagement.
1. Reviewed Relevant Post
2. Identify Good Candidates
https://buzzsumo.com

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Identify
Content
Identify competitor content
that you might be able to
emulate.
1. Reviewed Relevant Post
2. Identify Keyword / Keyword Themes
https://ahrefs.com/blog/how-to-promote-your-website/

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Uber
Suggest
Identify what keywords
related to the topic get traffic
https://neilpatel.com/ubersuggest/
1. Add: Keyword ( how to promote your website )
2. To: semrush..com

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Uber
Suggest
Identify what keywords
related to the topic get traffic
https://neilpatel.com/ubersuggest/

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SEM
Rush
Identify what kind of traffic
your competitors blog posts
are receiving
1. Add: ahrefs.com/blog/how-to-promote-your-website
2. To: semrush..com

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Skyscraper
Technique
● Finding link-worthy
content
● Create something better
● Share what you’ve written

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Skyscraper
Technique
Word Count: 4,183
Multimedia: Video & Images

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Skyscraper
Technique
Word Count: 5,500
Multimedia: Video & Images +
Infographic, Downloadable PDF,

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Similar
Content
Check out who has posted
content similar to yours
1. Searched Google: “Guide to promote your
website”

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Who is
Linking To
Competitor
Content
Check out who is linking to
your competitors content
https://smallseotools.com/backlink-checker
1. Sites linking to ahrefs.com/blog/how-to-promote-your-website

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Outreach Email

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44. ROUNDUP
POST

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Roundup
Post
A roundup post is a compilation
of expert answers to a single
question.

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Why I Love...
Roundup Post
● The Content Is (mostly) Done For You
● It’s a Great Excuse to Interface With Top Players in Your Industry
● You can Place Yourself Next to Top Players
● Built In Incentive to Share your Post

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Identity
Question/s
https://www.quora.com/

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Google
Form
● Make sure it's easy for
them to contribute.

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Find
Influencers
1. Searched: “Who to
Follow on Twitter for
SEO

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Go in for the Ask
● Make sure you provide
a deadline
● Send out a reminder,
if you don't get a reply

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Publish &
Promote
,

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Share Request
● Respond to each
contributor letting
them know the
post is live
● Provide easy links
and instructions
for social sharing
● Ask for them to
share the post.

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Further
Promotion
● Repurpose the Blog
Post Content
● Each Contribution can
be its own social post.

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The Impact

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56. Ego
Bait

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Ego
Bait
"Ego Baiting" is any activity that
attempts to engage influencers to
further amplify your work either via
their website or via social media.

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Types of
Ego Bait
● Guest Posts
● Interviews
● Expert Roundups

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Tutorial
Post
● If there is product or
service you leverage in
your business or a well-
known brand you
interface with, why not
promote it while also
promoting your own
knowledge and know-
how?
● This results in a Win/Win.

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Who Gets Value...
● SEMRush
● My Clients & Prospects
● Me

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Free
Promotion
● Free Promotion from a
large brand.
● Shared my post / brand
with their audience.
3x

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63. MYTH #3
More is Better

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Google Panda
Algorithm Update
● In early 2011, Google announced the Panda algorithm update,
which was a game-changer that forced everyone online to
reevaluate their approach to web content.
● Panda penalized thin content, duplicate content, low-quality
content, content farming, high ad-to-content ratios, poor content
tied to affiliate links, and more.
● Crawl Budget is Limited

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Update
Your Post
● Updated 2018 to 2019
● Added 3 more tips (5 to 8)
● Added a custom embed
Youtube video
● Reshared the post via social.

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The Impact
200% increase in traffic

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Less is More
● Don’t write 5 blog post, write one blog post with enough content
to make up 5 post.
● Continually update older post
● Treat your blog post like Wikipedia entries

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69. HOW TO
Structure your post

70. Headline
Number - Add a number to your title. (Titles with number get more clicks via search)
Keyword - Add info to the title the communicates that it’s actionable. (Now, Right Away,
Instant, etc)
Actionable - Add info to the title the communicates that it’s actionable. (Now, Right Away,
Instant, etc)
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16 Amazing Ways to Promote your Website that will instantly improve your
blog readership.

71. First Paragraph
Keyword - Make sure your keyword appears in the first paragraph of the copy and that the
topic is clear immediately.
Introduction - Make sure that you start your intro (hook) with the outcome the reader
(searcher) is looking to achieve.
Actionable - Add info to the title the communicates that it’s actionable. (Now, Right Away,
Instant, etc)
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Intro - Outcome

72. First Paragraph
Ex. Someone searching for Ways to Promote your Website might be presented with an
opener like…
“Looking for new Ways to Promote your Website that are guaranteed to bring you more
traffic? We have compiled an exhaustive list of some of our favorite website promotion
tactics.
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Intro - Outcome

73. Second Paragraph
Make sure to outline the benefits that readers will get from your post.
Ex. “In this post, we will provide you with insider tips on attracting qualified traffic to your
website.
When implemented these suggestions will help you grow your audience and readership
while providing you with a new pool of leads and prospects.
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Benefit

74. Third Paragraph
Give the readers a preview of what your content has to offer.
Ex. “In our guide we showcases 16 actionable tactics we used to double our blog
readership in less then 6 months. We will outline a few ways to attract more organic traffic
into your website, then discuss the impact of backlinks and finish by outlining ways to
leverage social media for traffic growth.
● Levegering Organic Traffic
● How to Build High Authority Links
● Social Signals Impact on Traffic and Rankings
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Benefit

75. The Takeaway
● Understand the Objective and Outcome
● Start with data
● Build upon what you have already created
● Utilize your Network
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Thanks!
Any questions?
You can find me at @adamchronister & adam@enleaf.com
Visit us @ enleaf.com
FREE Website Grader https://enleaf.com/website-grader/
The Slide Deck https://enleaf.com/company/events/