This document discusses video sharing websites and their uses. It begins by defining video sharing websites as places where users can upload and share videos with others. It then explores various uses of video sharing, including for education (e.g. Khan Academy), entertainment, and providing information. The document also discusses how video sharing can help businesses by allowing them to share promotional videos, spread messages, promote events, and introduce themselves to potential customers. Finally, it examines specific video sharing platforms like YouTube, Vimeo, and DailyMotion and provides pros and cons of each one.

1. By: Jameson Linderman
@Jameson91
Jennifer Tamin
@Jennifertamin
Date: March, 14th, 2013
Class: MRK634 - Driving Digital Media for Business

2. What are video sharing websites?
 Video Sharing Websites are websites which allow users
to upload and share their favorite videos with other
users on the internet.

3. What can video sharing be used
for?
 Education
https://www.khanacademy.org/math/algebra/solving-linear-equations-
and-inequalities/solving_for_variable/v/solving-for-a-variable
 Entertainment
http://www.youtube.com/watch?v=z7zl_t48CMc
 Information
http://www.youtube.com/watch?feature=player_embedded&v=rwC87ZKF1dQ

4. How can video sharing websites
help businesses?
 Video sharing websites can be used to
 Share promotional videos (i.e advertisements and
informational videos)
 Spread a PR related message.
 Promote an event
 Introduce the business to potential customers
http://www.youtube.com/user/cocacola

5. How can video sharing websites
help consumers?
 View product and service reviews
 Compare products and services
 Understand features and benefits of products
 Understand what is being offered in a service
 Understand how to properly use a product
 Solve problems involving a product or service

6. Not for profit and for profit
applications
For Profit: Not for Pr0fit:
 Advertise products  Promote events
 Promote events  Update donators
 Provide information  Informational Videos
 Introduce the company  About the cause
to viewers  About the organization
 http://www.youtube.co
m/watch?v=kZCbvpJ4O6  http://animoto.com/cau
c&list=FLNQq5T_iBwM se
6zi2_lOGPnGA&index=3

7. Educational applications
 Video sharing websites can educate viewers on how to
build objects, complete tasks and solve difficult
problems
http://www.ehow.com/videos.html
websites such as Khan Academy provides online lessons
on a number of different subjects including math,
science, history and finance.
https://www.khanacademy.org/

8. Khan Academy Library

9. Ranked 1st
YouTube: http://www.youtube.com/
 “Share your videos with
friends, family, and the
world.”
 Founded in 2005
 YouTube is a simple and
easy to use video platform
for uploading and sharing
videos around the world
 Video statistics
 Advertising
 Annotations
 http://www.youtube.com/y
t/playbook/index.html

10. Pros & Cons
YouTube
PROS CONS
Largest Audience No custom players
Free Uploading and hosting A lot of competition
Embedding videos

11. Ranked 2nd
Viddler
 “Viddler is a powerful,
easy-to-use online video
platform for business
use.”
 Founded in 2006
 Support multiple
response formats: JSON,
XML, & PHP
 Video: Features
 http://www.viddler.com/l
earning

12. Pros & Cons
VIDDLER
PROS CONS
Supports many video formats Not as many users as other video sharing websites
Is dedicated to business use Many of the features need to be purchased
Specific analytical tools

13. Ranked 3rd
Brightcove: www.brightcove.com/en
 “Brightcove is a leading global
provider of cloud-based solutions
for publishing and distributing
professional digital media.”
 Founded in 2004
 Provides customizable video
players for businesses as well as
cloud based video distribution.
 Edition I – $99/month
 Edition II - $199/month
 Edition III - $499/month
 Professional - Not listed
 Enterprise – Not listed

14. Pros & Cons
BrightCove
PROS CONS
Custom video player Expensive compared to other
Cloud based video hosting services

15. Ranked 4th
Veoh http://www.veoh.com/
 “Do you love to watch movies
online - free? Veoh is the premier
watch movies online provider
that you and your whole family
are sure to love.”
 Founded in 2009
 Supports all types of Flash-based
media
 Can watch movies, TV episodes,
and anime videos & movies
 Services:
 Veoh Player
 Veoh Player Toolbar
 Veoh.com for TV

16. Pros & Cons
VEOH
PROS CONS
Ability to watch movies and full TV episodes. Not business oriented, mainly used for entertainment.
Supports all types of Flash-based media, including Video quality not as good as some other video sharing
video, music, games, slideshows, presentations, websites.
widgets. Lack of HD support.
Options between 3 different types of services.

17. Ranked 5th
Dailymotion http://www.dailymotion.com/ca-en
 “The latest music videos,
short movies, tv shows,
funny and extreme videos.”
 Founded in 2005
 Offered in 34 localized
versions in 16 different
countries
 Services:
 Motionmaker & official
user
 Dailymotion cloud
 Open VoD

18. Pros & Cons
DAILYMOTION
PROS CONS
Worldwide site – one of the most popular and diverse The producer features are very basic.
video sharing websites. Limited video creation tools/resources.
The website has strict content guidelines that forbid Does not accept ASF and MOV formats.
copywrited, pornographic, racist and violent videos. Not as easy to use as other video sharing websites.

19. Ranked 6th
Bing Videos www.bing.com/videos/
 “Search through hundreds
of millions of breaking
news, hot viral, TV show &
music videos from all over
the Web. Browse categories
to find just what you want.”
 Started in 2009
 Bing Video is a video search
engine which allows users
to search amongst all video
sharing websites online to
find a specific video

20. Pros & Cons
Bing Videos
PROS CONS
Sorts throuogh multliple websites to find the videos Since there are so many results your content may get lost
you want to watch in the clutter.
Can bring hundreds of results in only seconds Difficult to find specific content which is less popular and
on less video sharing sites

21. Ranked 7th
Vimeo http://vimeo.com/
 “Vimeo is the home for high-
quality videos and the people
who love them.”
 Founded in 2004
 Services:
 Basics:
 Upload
 Share
 Connect
 Explore
 Learn
 Vimeo Plus
 Vimeo PRO – for businesses

22. Vimeo
 Basics
 Free
 Plus
 $9.95/month or,
 $59.95 annual
 PRO
 $199.00 annual

23. Pros & Cons
VIMEO
PROS CONS
Good incorporation of social networking aspects and Limited audience and producer features.
video sharing. Vimeo PRO for businesses is expensive, not practical for
Ability to follow and connect with people. small businesses.
Easy to navigate because everything is arranged by
groups and categories.

24. Ranked 8th
MySpace http://ca.myspace.com/
 “Myspace drives social interaction by
providing a highly personalized
experience around entertainment and
connecting people to the music, TV,
movies, and games that they love.”
 Founded in 2003
 Declined 2008-2012
 Redesigned in 2012
 Features:
 Music catalogue
 Create mix
 Music player
 Upload and share music
videos

25. Pros & Cons
MYSPACE
PROS CONS
Ability to upload pictures, entertaining videos, and Not business oriented.
get news about celebrities. Average quality videos.
A large variety of music videos. If you have the old myspace, you cannot import your
No cost to upload videos. information from the old version to the new one.
Limited use - mainly only good for music, creating mixes
and being part of the music community.

26. Ranked 9th
Break: http://www.break.com/
 “Watch funny videos and
video clips at Break.com.
Our editors find the best
funny videos, clips and
pictures for you to watch
right now.”
 Founded in 1998
 Break is a video sharing
network that provides its
users with entertaining
videos on a daily basis.

27. Pros & Cons
Break
PROS CONS
Content which is sorted by an editorial staff Conctent is sorted for a specific demographic
Sports, comedy, and more videos can be found easily without Is not well known compared to other sites and caters to a
having to search smaller demographic

28. Ranked 10th
Vidicy
 “Vidicy is the
simplest drag and
drop video sharing
website with no
annoying ads!”
 Drag and drop
video sharing
website
 No advertisements
 Can upload videos
without being
registered
 Social lock video
within the system
all videos are
private

29. Pros & Cons
VIDICY
PROS CONS
Can upload videos without having to sign up for an Not a popular site.
account. People thinking that the website is a scam because of the
Social lock video within the system - viewers required warnings when going to the site.
to “like” the video page before viewing it. Limited resources.

30. White-Label Providers:
 Allows professional web publishers to move beyond
the zero-cost video sharing sites.
 What you get:
 faster transcoding
 HD video quality
 Option to schedule VoD and scheduled programming
 Ad management
 Personalization of video player

31. How to make a video go “viral”?
 Make the video simple and entertaining
 Funny
 Weird/quirky
 Cute
 Outrageous
 Poignant/insightful
 Post it right
 Distribution
 Begin with network
 Share with influencers

32. Video Format
 The best video formats to use are the MPEG, MPEG4
and .mov formats because they are
 Easy to up0load
 Compact
 Easy to edit
 Work with all video editing programs
 No conversion needed

33. Video Marketing Costs:
Low Cost: High Cost:
Professional Videographer -$300
Samsung HMX-W200 - $99.95
iMovie - $79 Panasonic HDC -TM900K -$2,023.95
YouTube - Free Avid Media Composer -$2,500
$178.99 BrightCove Express III Account -$499
$5322.95

34. Resources to consider:
1. The best video format for YouTube uploading
http://www.ifunia.com/youtube-column/best-youtube-video-format.html
2. Six Best Video Editing Applications
http://lifehacker.com/5165944/six-best-video-editing-applications
3. What’s the Difference Between All These Video Formats, and Which
One Should I Use?
http://lifehacker.com/5893250/whats-the-difference-between-all-these-video-
formats-and-which-one-should-i-use
4. Mobile phones and tablets now make up 8 percent of video viewing
http://gigaom.com/2013/02/25/ooyala-2012-video-index/
5. Video Marketing For Dummies
http://www.dummies.com/how-to/business-careers/doing-business-
online/Video-Marketing.html

35. Resources to consider:
6. Two Helpful Add-Ons For Measuring Video Campaign Success
http://marketingland.com/how-companion-ads-and-interactive-video-can-play-a-
key-role-in-measuring-video-campaign-success-24473
7. How To Make A YouTube Commercial For Your Business
http://www.ezvid.com/how_to_make_a_youtube_commercial_for_your_business
8. Five Best Video-Sharing Sites
www.lifehacker.com/5343601/five-best-video+sharing-sites
9. Small Business Marketing: Basic Video Editing Basics
http://www.business2community.com/marketing/small-business-marketing-basic-
video-editing-basics-0247946
10. 10 Common Video Mistakes
http://www.videomaker.com/article/14917

36. Thank you for listening to our
presentation!