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Get Over Yourself! Improving Your Library’s Online Presence
Laura Solomon, the Library Services Manager at OPLIN, addresses issues in library services such as comfort zones, the pitfalls of using social media without a plan, and the need to redesign library websites to better serve patrons. She emphasizes the importance of analyzing what libraries truly offer and crafting unique, engaging online content. The session aims to encourage library staff to prioritize patrons' needs over personal or institutional egos.
Get Over Yourself! Improving Your Library’s Online Presence
- 1. Laura Solomon, LibraryServices Manager, OPLIN Laura Solomon, MCIW, MLS Library Services Manager Ohio Public Library Information Network
- 2. Agenda 1. Comfort zonesand egos 2. Hype is not your friend 3. Getting over yourself in social media 4. Why your library’s website is an ego trap 5. The Two-Minute Offense 6. What does this mean to me, Laura?
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- 7. Which ego isholding up progress? • Library • Director • Department head • Board member • The Terrible, Territorial Librarian
- 8. EGO > PATRON= LOSS
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- 10. Who is itREALLY for? • Full list of board of trustees on homepage • Mission statement on homepage • Facebook and/or Twitter account that only posts program and event announcements • Social media accounts that only friend/follow other libraries or librarians • Links to the staff intranet on the library’s website • Online content arranged specifically for the convenience of the library staff
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- 12. 2. Hype isnot your friend.
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- 16. OK, so you’regoing to jump on Pinterest anyway… • What’s the business case for using it? • What’s the plan? What will your library specifically get out of it? • What will your library do that is unique and unlike what anyone else is doing? • Are you already doing a fabulous job with all of your other SM outlets?
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- 21. Ask: • What? • Why? •Audience? • Time? • Success?
- 22. Get analytical orexpect to fail.
- 23. 3. Getting over yourselfin social media.
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- 30. This isn’t acceptableany more
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- 35. NOT an effectivecoping strategy
- 36. Bad apples aren’tthe whole barrel
- 37. People who ignorethe library are more dangerous
- 38. 4. Why yourlibrary’s website is an ego trap.
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- 41. Not a goodreason, either
- 42. Actual reasons toredesign • LOTS of patron complaints • The content has outgrown the original architecture • Nobody can find the important stuff • It’s missing important functionality • The design causes more problems than it solves
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