Things to Remember"• Youʼre “speaking” in public – everything you share reﬂects upon you and your cause#• Social media requires social skills#• While the ﬁnancial costs are low, social media requires a time commitment#• Listen – Share – Learn#
Why Facebook?"• Over 550 million registered users#• 70% outside the US#• Average user has 130 friends and creates 90 pieces of content each month#• Every minute of the day, Facebook users spend 16,203,704 collective minutes on the website#• Largest repository of photos and videos (3 billion pieces of content shared each week)# Stay Socially Relevant"
Pages, Not Groups"Pages launched to replace old-style Groups# Pages : Organizations :: Proﬁles : Individuals#Robust tools#• Videos, photos, events, Causes, wall posts, etc.#• Page analytics help you track interactions#
Op7mizing Your Page • If you have over 25 who “like” your page, you can register a vanity URL to make it easier to promote (i.e. facebook.com/unicef). Learn more at h#p://www.facebook.com/username/ • Link to other UNICEF pages and your partners’ pages to improve your Facebook search results • Fill out your Page proﬁle and include URLs to your website and main social media accounts
Why Twitter?"• Over 136 million registered users #• 300,000 new user per day (60% outside US)#• 180 million unique visitors per month & 27 million tweets per day#• Information network popular with media, politicians, and celebrities#• Asymmetric relationships (people can follow you without you following them)#• Twitter can inﬂuence ofﬂine conversations# Real-Time Sharing"4/16/11 55
Optimizing Your Twitter Page"• Complete your proﬁle and link to the one URL youʼd like people to visit#• Follow individuals and organizations relevant to your information needs#• There is no “right way” to use Twitter#
Cracking the Twitter Code"• @ is the symbol denoting an account name (i.e. @uniteforsight)#• RT means “retweet” and is how you can attribute what someone else tweeted#• OH means “overheard” and is used for anonymous quotes#• # is called a “hashtag” and allows you to participate in conversations with others regardless is you are following them or not #
Why YouTube?"• Over 2 billion videos watched per day#• Every minute, 24 hours of video uploaded#• Most users are age 18-55, evenly divided between male and female#• 51% visit at least weekly#• 52% of 18-34 year-olds share often# Direct & Indirect Video Sharing"
Why Flickr?"• Over 5 billion images uploaded in total#• 3,000 images every minute#• Active community of enthusiastic users#• Easy for you and other people to use your photos on websites and blogs# Photo Sharing"
Why Blog?"• One of the original forms of “social media”#• Over 150 million blogs identiﬁed#• Recognized and adopted by mainstream media (NYTimes, The Guardian, etc.)#• Demonstrate your progress and thought leadership# Create Conversations"
Why SMS?"• Over half the worldʼs population owns a mobile phone #• Simple messaging service (SMS) is universal #• Collect data from many people all at once#• Coordinate complex workﬂows and groups #• Multiple SMS platform options: RapidSMS, Ushahidi, Text for Change# On-‐the-‐Go Communica;on
RapidSMS in the Field"• Remote health diagnostics#• Nutritional surveillance#• Community discussions#• “Deputized” data collection#• Registering children in public health campaigns# Case Study: h#p://www.rapidsms.org/case-‐studies/malawi-‐nutri7onal-‐surviellence/
Four Keys to Success"• Be real – disclose who you are and use your natural voice#• Stand out – ﬁnd ways to be memorable#• Interact – share ideas and make comments#• Involve – ask readers/viewers for their input#