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Katherine Bell: Beyond the funnel

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Katherine Bell is the editor of Harvard Business Review’s HBR.org, and she oversees editorial innovation across all of HBR's platforms. Under her leadership, the site's global audience has grown to more than seven million visitors a month — and many more via a weekly podcast, Facebook Live, the HBR bot on Slack, and Alexa flash briefings. HBR.org has won multiple awards during her five years as editor, including a Webby Award for best business website in 2016 and a Digiday Award for best publishing website design in 2014. Previously she was digital managing editor for America’s Test Kitchen and Cook’s Illustrated, digital director for English cooking legend Delia Smith, and director of content for one of the first news, entertainment, and social sites aimed at the LGBT community, PlanetOut. She is a writer whose fiction has appeared in the Best American Short Stories, and a board member for the literary magazine A Public Space. In 2016, she helped start the DADA2 Foundation to support research into her daughter’s rare disease.

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Katherine Bell: Beyond the funnel

  1. 1. BEYOND THE FUNNELKatherine Bell @katherinebell @harvardbiz hbr.org
  2. 2. DOUBLE ISSUE THE NEW SCIENCE OF TEAMWORKUnderstanding how to meld different work styles will help you manage your team—and yourself—better. PAGE49 HBR.ORG MARCH–APRIL 2017 LEADERSHIP 76 Bursting the CEO Bubble Hal Gregersen MARKETING 108 What’s the Value of a Like? Leslie K. John et al. BUSINESS MODELS 66 Strategy When Cash Is Abundant Michael Mankins, Karen Harris, and David Harding MANAGING YOURSELF 145 Surviving M&A Mitchell Lee Marks, Philip Mirvis, and Ron Ashkenas 2 95
  3. 3. WE WANT
  4. 4. WE WANT TO RID THE WORLD
  5. 5. WE WANT TO RID THE WORLD OF BAD MANAGEMENT
  6. 6. YOU & YOURTEAM ECONOMY & SOCIETY YOUR COMPANY
  7. 7. WHO WILL SUBSCRIBE? 15 USER ACTIVITIES LINKED TO CONVERSION
  8. 8. WHO WILL SUBSCRIBE? FREQUENCY
  9. 9. WHO WILL SUBSCRIBE? RECENCY
  10. 10. WHO WILL SUBSCRIBE? ENGAGEMENT
  11. 11. THE SWEET SPOT ENGAGEMENT FREQUENCY
  12. 12. THE LOYALTY LOOP
  13. 13. A 2X2 MATRIX EXPLAINS EVERYTHING ENGAGEMENT FREQUENCY LEARNING SOLVING PROBLEMS BIG IDEAS NEW IDEAS learning tools team presentations archive refreshers best practices magazine podcasts whiteboards daily articles tip bot the big idea events
  14. 14. MINIMUM VIABLE COMMUNITY
  15. 15. A MORE PERSONAL BRAND
  16. 16. THE UNFOLDING ARTICLE
  17. 17. THANKYOU

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