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Mobile apps and push notifications are often touted as the golden ticket to engage news consumers with timely and relevant content. For cash-strapped small and medium-sized news organizations a custom-built mobile app is a pipe dream, at best. In response to this problem, RJI Residential Fellow Christopher Guess presented about his ongoing project “Push” on Thursday, Aug. 31, at noon in Fred W. Smith Forum.
Push is an open-source, natively built, mobile news app for iOS and Android that any publication can take for free and easily customize for their own organization. With this tool push notifications, detailed analytics, offline-caching and many other features are available to local newsrooms in ways that only the big names could play with before.