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Social Media Marketing 101

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Social Media Marketing 101

  1. 1. Social Media Marketing 101<br />There is a reason why it’s called “social”!<br />Amanda Stewart, Creative Genius<br />6thSense | Design<br /> @amandastewart<br />Linkedin.com/in/amandastewart<br />
  2. 2. So… What ISSOCIAL MEDIA?<br />
  3. 3. It’s user created content<br />shared/distributed <br />in a social setting<br />
  4. 4. Blog Evolution<br />
  5. 5. “<br /> Social media is like teen sex. Everybody wants to do it. <br /> Nobody knows how. When it’s finally done <br /> there is surprise it’s not better.” − AvinashKaushik, Google<br />
  6. 6. 3 out of 4 Americans<br /> use social technology<br />Forrester, The Growth of Social Technology Adoption, 2008<br />
  7. 7. Twitter Stats:<br />has 75million user accounts but only around 15millionare active.<br />53% are female<br />47% between the ages of 18-34<br />31% between the ages 35-49<br />46% graduated college<br />
  8. 8. FacebookStats:<br />Has over 50million members worldwide.<br />Has in excess of 350 million active users on global basis. Six months ago, this was 250million… meaning around a 40% increase of users in less than half a year.<br />More than 35million users update their status each day.<br />More than 700,000 local businesses have active Pages.<br />More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60million Facebook users engage with it across these external sites each month.<br />
  9. 9. Other Stats:<br />LinkedIn has over 50million members worldwide.<br />38% of bloggers post brand or product reviews.<br />70% of bloggers are organically talking about brands on their blog.<br />15% of bloggers spend 10 or more hours each week blogging.<br />
  10. 10. You must go where THEY ARE GOING!<br />There is a reason why its called social media... <br />you HAVE to be "SOCIAL". Your customer is out<br />there waiting to hear from you. If you don’t engage <br />neither will they.<br />
  11. 11. It’s all about giving.<br />The giving of<br />information…<br />freely and easily.<br />SHARE SHARESHARE<br />
  12. 12. Are YOU listening to your customers?<br />
  13. 13. allowing you to market 24/7 in your PJs<br />Welcome to Web 2.0<br />
  14. 14. Have a plan and jump in<br />Dontbe scared<br />Be part of the community<br />
  15. 15. Profile pages – keep it professional but don't be afraid to be personal<br />Fan pages – opt-in marketing of your product…they come to you<br />Target marketing opportunities!<br />Why Facebook?<br />
  16. 16. The biz version of Facebook<br />Your resume online<br />Your desktop rolodex<br />Offers you to join different groups, engage in Q&A, recommend and be recommended by others <br />Meet others through friends that you never knew they knew<br />LinkedIn<br />
  17. 17. It’s microblogging in 140 characters or less<br />Think of it as instant messaging with millions of people across the world all at once.<br />There are businesses like the mobile food cart that tweets where his location is every day. People follow him so they know where to go. I have the surf report tweeted to me every morning.<br />It’s ok to be personal. In fact, most people want to know the face behind the brand. <br /> What is Twitter?<br />Hello Beautiful Ppl. How r u?<br />@Bob Just Peachy ;)<br />
  18. 18. If you want it to be viral, then create contests. Create a way for people to get something out of advertising your brand. Give something away. <br />The customer no matter what the medium is always tuning in to WIIFM (what’s in it for me).<br />BUILD IT UP<br />
  19. 19. OMG there isn’t enough time torun my business AND be on these social sites?! I’m so overwhelmed!<br />WELL…there’s an app for that!<br />No really there are...twitter, Facebookand LinkedIn all havefree apps for your smartphone.<br />Also there are companies, like myself, that help you with a plan and implementation to lead youin the right direction.<br />What you are probably thinking<br />
  20. 20. Plan<br />Listen<br />Engage<br />Analyze<br />Rinse and repeat<br />The Attack!<br />
  21. 21. @amandastewart @printitquick<br />www.6thSenseDesign.com<br />www.Print-it-Quick.com<br />www.linkedin.com/in/amandastewart<br />954-771-7701<br />Bring the Noise!<br />

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