Geo-marketing is a micro marketing tool that uses social, local and mobile strategies to create connections within a specific local area. It involves geo-targeting local prospects through social media marketing, event marketing and mobile technologies to obtain customer data, attract close prospects and build trust and repeat customers through a localized approach that works with traditional marketing. When combined, these social, local and mobile strategies (SoLoMo fusion) can help businesses make better decisions and positively impact their image and customer perceptions through a deep connection with local customers.

1. Geo-Marketing
Stay Local Stay Warm

2. What is Geo-Marketing?
 Social, Local, Mobile
 Create connections in a
specific area
 Micro Marketing Tool
 Brick & Mortar

3. Social
 Social Media Marketing
 Image
 Perception
 Customer Service

4. Local
 Geo-Targeting
 Attract close prospects
 Event Marketing
 Obtain Data

6. Smart Phones
“55% of Mobile Phone
Users in the United
States have a Smart
Phone”
http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Report
s_January_2013_U.S._Smartphone_Subscriber_Market_Share

7. Smart Phone Usage
“70% of smartphone
users frequently visit
Facebook more than half
of them check it every
day”
http://www.businessinsider.com/smartphone-usage-2013-3

8. Perspective

9. Fusion
Social
Mobile Local

10. Traditional Marketing
 Critical Outlier
 Works in harmony with
SoLoMo
 Localized

11. Impact
 Trust
 Repeat Customers
 Better Decisions
 Data
 Positive Perception
 Deep Connection with
customers