1) Gender roles are behavioral and social norms that associate certain behaviors with particular sexes in a society. Traditionally, masculinity was viewed as powerful and in control while femininity was nurturing and relationship-focused.
2) In the past, gender roles were more strictly divided, with men as breadwinners and women as homemakers. Now, roles are less rigid as more women enter the workforce in a variety of fields.
3) However, gender discrimination and stereotyping still exist and negatively impact human resource practices and employee performance if not properly addressed. HR managers have a role in developing equitable workplace policies.