OFBCI marketing and communications report for ICCSV slideshow (for slideshare) (december 8, 2011)


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Marketing and Communications report given to the Indiana Commission on Community Service and Volunteerism on December 8, 2011.

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  • IHCDA is under the Lt. Gov’s auspices Runs weatherization programs, housing assistance, relationship with HUD (fed) Foreclosure prevention network OFBCI is a component agency, provides a component to this program (does not oversee it) via our website, you can see all 12 community partners overseeing volunteerism and service through this program on a local level
  • Need people to participate in discussions Need expertise of people of all abilities, and of varying backgrounds Need input on local resources Need input on planning gaps Need volunteers to help address gaps in planning
  • These are formative years, where kids are getting mentorship, homework help, and other assistance through BGC These kids are of varying abilities and background. It makes sense for the volunteers to reflect that. Introduction to AmeriCorps, which is present at many of these BGC sites
  • * This map under-represents the presence of AmeriCorps, but per when you use a different format, showing the host sites and not just the grantees, you see that Indiana AmeriCorps has a great reach
  • OFBCI marketing and communications report for ICCSV slideshow (for slideshare) (december 8, 2011)

    1. 1. <ul><li>Derek Trovillion </li></ul><ul><li>Indiana Office of Faith-Based and Community Initiatives </li></ul><ul><li>December 8, 2011 </li></ul>ICCSV Media Report
    2. 2. <ul><li>Potential members (looking for benefits, purpose) </li></ul><ul><li>Potential volunteers (looking for fulfillment, engagement) </li></ul><ul><li>Potential funders / sponsors / etc (looking for ROI – and perhaps some of the other things) </li></ul><ul><li>Fellow agencies, legislators, and municipalities (looking for collaboration, community improvement) </li></ul>Identified media audience
    3. 3. <ul><li>Traditional media </li></ul><ul><li>Social media </li></ul><ul><li>New media </li></ul><ul><li>Media calendar / internal organization / planning </li></ul>Strategy tool-kit
    4. 4. 2011 media coverage summary Media that covered us <ul><li>Indianapolis Channel 4 </li></ul><ul><li>Muncie Free Press </li></ul><ul><li>South Bend Tribune </li></ul><ul><li>NWI Times </li></ul><ul><li>Terre Haute TribStar </li></ul><ul><li>NPR (Lafayette) </li></ul><ul><li>WFYI (GCSV11 PSA) </li></ul><ul><li>NPR (Kansas City </li></ul><ul><li>Clark County News and Tribune </li></ul><ul><li>Washington Times-Herald </li></ul><ul><li>The Franklin </li></ul><ul><li>Fort Wayne Jounral-Gazette </li></ul><ul><li>ValpoLife </li></ul>
    5. 5. 2011 media coverage summary Content that received coverage <ul><li>GCSV11 Conference </li></ul><ul><li>GCSV11 Awards </li></ul><ul><li>Recognizing corporate community service (OpEd) </li></ul><ul><li>‘ One Stop Shop’ launch </li></ul><ul><li>MiniGrant Availability </li></ul><ul><li>DNR Parks member recruitment </li></ul><ul><li>Potential CNCS cuts </li></ul><ul><li>Disaster Photos </li></ul>
    6. 6. 2011 media coverage (pt. 1) <ul><li>AmeriCorps Member Coordinating PCACS Programs (ValpoLife) - November 22, 2011 </li></ul><ul><li>AmeriCorps program at state parks seeks volunteers (Indianapolis Channel 4) - October 18, 2011 </li></ul><ul><li>AmeriCorps seeks volunteers at Indiana State Parks (Muncie Free Press) - October 18, 2011 </li></ul><ul><li>Assistance is available to unemployed homeowners (United Way Madison Co newsletter) - October 21, 2011 </li></ul>
    7. 7. 2011 media coverage (pt. 2) <ul><li>Bustos Receives Governors Service Award (NWI Times) - November 3, 2011 </li></ul><ul><li>Cathy Lenoir from South Bend, IN Wins Governor’s Award... (Getting Ahead Network) - October 14, 2011 </li></ul><ul><li>City of Bloomington Volunteer Network Newsflash (City of Bloomington Newsflash) - November 4, 2011 </li></ul><ul><li>Corporate Community Service Must be Lifted Up, Honored - OpEd (South Bend Tribune) - 11.13.2011 </li></ul><ul><li>Free tutoring offered at Boys and Girls Clubs (NWI Times) - November 7, 2011 </li></ul>
    8. 8. 2011 media coverage (pt. 3) <ul><li>GCSV11 Award Winners group photo (UW Perry County newsletter, shared through Facebook) - October 14, 2011 </li></ul><ul><li>Hundreds of Helping Hands Could be Lost in Indiana (Indiana Public News Service) - October 26, 2011 </li></ul><ul><li>Indiana building non-profit hub online (AP - Fort Wayne Journal-Gazette) - November 3, 2011 </li></ul><ul><li>Indiana state park program seeks volunteers (Terre Haute TribStar) - October 30, 2011 </li></ul>
    9. 9. 2011 media coverage (pt. 4) <ul><li>Joplin Tornado Death Toll Confirmed at 134 (NPR KPBS Kansas City) - June 1, 2011 </li></ul><ul><li>OFBCI offering mini-grants (NPR WBAA Lafayette) - November 28, 2011 (UPDATED) </li></ul><ul><li>OFBCI One Stop Shop Portal (AFP Blog - Nonprofit Technology) - November 3, 2011 </li></ul><ul><li>OFBCI unveils One Stop Shop for state resources (IACED Newsletter) - November 3, 2011 </li></ul>
    10. 10. 2011 media coverage (pt. 5) <ul><li>Organize a state community service campaign (like Indiana) (PolicyForResults.Org) - November 22, 2011 </li></ul><ul><li>Spanish Professor Receives Service-Learning Award from Governor (ND Alumni News) - October 14, 2011 </li></ul><ul><li>State launches program to help nonprofits (Clark County News and Tribune) - November 16, 2011 </li></ul><ul><li>State launches program to help nonprofits (The Franklin Online) - November 16, 2011 </li></ul><ul><li>State launches program to help nonprofits (The Statehouse File) - November 16, 2011 </li></ul>
    11. 11. 2011 media coverage (pt. 6) <ul><li>State seeks interns for state park trails projects (Clark County News and Tribune) - October 19, 2011 </li></ul><ul><li>State seeks interns for state park trails projects (The Franklin Online) - October 19, 2011 </li></ul><ul><li>Vincennes residents recognized by state (Wash Times Herald) - November 6, 2011 </li></ul><ul><li>Volunteers recognized for service (Vincennes Voice) - October 14, 2011 </li></ul><ul><li>Heritage Corps housing workers at Pokagon State Park (KPC News) - December 6, 2011 </li></ul>
    12. 12. Social media and new media <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Google Plus </li></ul><ul><li>Pinterest </li></ul><ul><li>YouTube </li></ul><ul><li>SlideShare </li></ul>http://twitter.com/INOFBCI http://facebook.com/INOFBCI http://tiny.cc/INOFBCI http://pinterest.com/INOFBCI http://www.youtube.com/inamericorps http://slideshare.net/INOFBCI
    13. 13. <ul><li>E-Newsletters (currently being renamed) </li></ul><ul><li>Blogs (will discuss adding an AmeriCorps blog soon) </li></ul><ul><li>Website (has had some exciting updates recently) </li></ul><ul><li>Flickr (had Joplin photos used by NPR earlier this year, routinely adding more photos) </li></ul><ul><li>SlideShare (Just reached the milestone of 1000 page views) </li></ul>New media and other outreach
    14. 14. Website accessibility
    15. 18. <ul><li>Good visuals </li></ul><ul><li>Can provide host site information (location, city, contact information) </li></ul><ul><li>Grantees </li></ul><ul><li>Host site locations </li></ul>Google maps
    16. 19. <ul><ul><li>Generating content </li></ul></ul><ul><ul><li>Member recruitment </li></ul></ul><ul><ul><li>Branding / rebranding / consistent messaging </li></ul></ul>Where AmeriCorps programs want more media-related info
    17. 20. <ul><li>http://in.gov/ofbci/OneStop.htm </li></ul><ul><li>Main page </li></ul><ul><li>About </li></ul><ul><li>Grant Opportunities </li></ul><ul><li>Volunteer Opportunities </li></ul><ul><li>Contract Opportunities </li></ul><ul><li>Get Opportunity Updates </li></ul>‘ One Stop Shop’ demonstration
    18. 25. <ul><ul><li>HoosierCorps </li></ul></ul><ul><ul><li>COAD Partnerships </li></ul></ul><ul><ul><li>Mitch’s Kids </li></ul></ul><ul><ul><li>AmeriCorps*State </li></ul></ul>More about OFBCI’s new maps utility
    19. 27. <ul><li>A collaboration between the Indiana Housing and Community Development Authority (IHCDA) and the OFBCI </li></ul><ul><li>Provides structured volunteer activities as a component of the Indiana Hardest Hit Fund </li></ul><ul><li>HoosierCorps divides Indiana into 12 regions, where community organizations organize and accommodate volunteers of all types as a provision of their housing assistance </li></ul>HoosierCorps
    20. 29. <ul><li>The goal is to have all 92 counties associated in multicounty, COAD partnerships </li></ul><ul><li>COAD partnerships should work together on a regular basis, before, during, and after a disaster </li></ul><ul><li>Specific objectives: </li></ul><ul><ul><li>Inventory local resources (equipment, buildings, personnel, subject-matter experts, etc) </li></ul></ul><ul><ul><li>Identify gaps in planning </li></ul></ul><ul><ul><li>Address gaps in planning </li></ul></ul>COAD Partnership Program
    21. 32. <ul><li>Runs the Mitch’s Kids program, which is a partnership between the Office of the Governor and Boys and Girls Clubs (BGC) statewide </li></ul><ul><li>Mitch’s Kids focuses on homework help and tutoring </li></ul><ul><li>Mitch’s Kids works to help TANF eligible children ages 5-14 </li></ul><ul><li>BGC looks for career exploration volunteers and other volunteers for opportunities to work with youth </li></ul><ul><li>AmeriCorps host sites </li></ul>Boys and Girls Clubs