The document outlines a university relations delivery plan with the following steps:
1. Conduct market research and product development to analyze universities and develop customized offerings.
2. Once university partnerships are established, implement an on-campus promotional campaign in the two weeks between initial meetings and major events.
3. Gather student feedback through focus groups and surveys to inform the campaign.
4. Promote the campaign and upcoming events through on-ground marketing, social media, and guerrilla tactics to generate excitement across campus.
2. Market Research- analysis of various
universities in your city based on student
strength, courses offered, potential to go on
exchange, timelines etc
Product development( IR based): Analysis of
entities in the network based on issues
catered to, cycles and growing entities to
create a customized product by linking it to
the needs of respective universities
4. Once you have your UR
permission/partnerships in place, it is vital
that you implement a delivery model that
must be carried out to ensure efficient
delivery of the partnership.
Between the date of the initial appointment
and final IS, there is usually a two week gap.
It is ESSENTIAL that the delivery plan is
implemented in this period to promote
AIESEC as a brand and the upcoming IS.
5. Setting up a focus group ( Students/faculty
who can help you sense the reality of the
University and what kind of strategies will
work best)
Random sampling ( Surveys conducted
around the campus getting students
perspective on leadership, international
travel/internship, cultural sensitivity etc.)
6. Based on the research, create a campaign
around it to be promoted across the campus.
This will give your brand a boost as well as
create hype and excitement about the
upcoming IS
7. On ground marketing ( Posters, fliers,
pamphlets etc)
Promotion desk
Social media presence ( Videos, posters etc
that should be shared on all college groups)
Guerilla marketing ( innovative ways to
penetrate the market to build brand)
The basic idea is to get everyone talking about
you!
8. oGCDP: provides research material to
marketing for campaign creation
Marketing: creates the campaign and
manages the online presence.
oGCDP and marketing: both carry forward
onground promotional activities.
oGCDP- IS delivery and carry out further RMR
processes.
10. Week 1 Week 2
Focus group setting up and
consultation
On ground promotions
Random sampling Promotion desk
Creation of campaign Social media promotion
Guerrilla marketing (if
any)
Initial UR
appointme
nt
Final IS
date
