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Shadi is an academic and consultant in business administration with multinational experience. He is a consultant and a senior analyst in QSIU, the Intelligence Unit in Quacquarelli Symonds (QS). He has been leading and contributing to consulting engagements in universities around the world, particularly focused on performance improvement in strategy, internationalisation, research and marketing and branding. His work included projects with universities in the Middle East, Malaysia, the Philippines, Russia, Korea and Mexico. He also writes analytical reports for benchmarking the university’s performance and conducts quality assurance audits (QS Stars). His earlier consulting intervention...