audiences-and-institutions-revision-pack

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audiences-and-institutions-revision-pack

  1. 1. Audiences and Institutions Revision Pack KKSThe focus for Audiences and Institutions:Discuss the processes of production, distribution, marketing and exchange as they relate tocontemporary media institutions (the film industry), as well as the nature of audienceconsumption and the relationships between audiences and institutions.In addition, candidates should be familiar with: y The issues raised by media ownership; y The importance of cross media convergence and synergy in production, distribution and marketing; y technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; y The significance of proliferation in hardware and content for institutions and audiences; y The importance of technological convergence for institutions and audiences; y The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; y The ways in which your own experiences of media consumption illustrate wider patterns and trends of audience behaviour.This unit should be approached through contemporary examples in the form of case studies .
  2. 2. Glossary:TERM: DEFINITION:
  3. 3. Past Questions:Answer the question below, making detailed reference to examples fromyour case study material to support the points made in your answer: ‡ Discuss the ways in which media products are produced and distributed to audiences, within a media area which you have studied. (Jan 2009) ‡ How important is technological convergence for institutions and audiences within a media area which you have studied . (Jun 2009) ‡ ͚Media production is dominated by global institutions which sell their products and services to national audiences.͛ To what extent do you agree with the statement? (Jan 2010) ‡ What significance does the continuing development of digital me dia technology have for media institutions and audiences? (June 2010) ‡ (Jan 2011)
  4. 4. Facts about the company:E.g.Owners;Established:Reputation;Partnerships:e.g.Date:Workingpractices;Fundingimplications;Projects; Audiences:e.g.Targetaudience;Appeal tointernationalaudience; Production Practices:e.g.Secret oftheirsuccess;Making ofkey films;
  5. 5. Distribution Practices:e.g.Universal͛srole;Marketingstrategieswithexamples; Exhibition Practices:e.g.Whoshowingfilms;where?Internet/website;DVD specialfeatures;Additionalinfo:
  6. 6. Facts about the company:E.g.Owners/directors;Established;Reputation;Partnerships:e.g.Workingpractices;Fundingimplications;Projects; Audiences:e.g.Targetaudience;Appeal tointernationalaudience; Production Practices:e.g.Secret oftheirsuccess;Making ofkey films;
  7. 7. Distribution Practices:e.g.Marketingstrategieswithexamples; Exhibition Practices:e.g.Whoshowingfilms;where?Internet/website;DVD specialAdditionalinfo:
  8. 8. Facts:Partnerships: Audiences: Production Practices:
  9. 9. Distribution Practices:ExhibitionPractices:
  10. 10. My Case Studies Portfolio Film Importance as case study example:(plus date, director company)
  11. 11. j

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