Gaurav Mishra Yahoo Georgetown Digital Activism 04232009Gaurav Mishra
Georgetown University hosted an event on April 23, 2009 where I presented my Yahoo! Fellowship research on digital activism in India and China and then moderated a panel consisting of my friends Evgeny Morozov, Ivan Sigal and Trebor Scholz to discuss issues related to international digital activism.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
Workshop Mesh up Presentation of the Alumni Portal Deutschland in Jakarta. Almost all slides originate from Slideshare.com. Please see the last chart for links to the presentations I used. Anybody should read the original documents to get the whole story. Thanks to all the brilliant people out there, who published their presentations on slideshare.com.
Gaurav Mishra Yahoo Georgetown Digital Activism 04232009Gaurav Mishra
Georgetown University hosted an event on April 23, 2009 where I presented my Yahoo! Fellowship research on digital activism in India and China and then moderated a panel consisting of my friends Evgeny Morozov, Ivan Sigal and Trebor Scholz to discuss issues related to international digital activism.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
Workshop Mesh up Presentation of the Alumni Portal Deutschland in Jakarta. Almost all slides originate from Slideshare.com. Please see the last chart for links to the presentations I used. Anybody should read the original documents to get the whole story. Thanks to all the brilliant people out there, who published their presentations on slideshare.com.
Use social media for more influential higher educationBrendan Barrett
Some of the top universities in the world are embracing social media. However, these are still early days and experience is shallow. How will these new opportunties alter the landscape of higher education? Will they result in more people getting access to the knowledge and learning generated by our best universities?
This presentation was made at the Symposium: Perspectives on University Performance Evaluation organized by the UNU on 15-16 March 2010 - http://www.ias.unu.edu/sub_page.aspx?catID=8&ddlID=1172
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
Introduction to Social Media For Small BusinessWeb.com
What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ
Leveraging Social Media to Increase Brand Awareness and Drive Leadsncarrier
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
A look at how the GeoWeb Community is embracing the world of Web 2.0 and social media. Ideas on how to grow and develop the community in the future. Presented at the 2009 ESRI Developer Summit in Palm Springs, CA
EDN Team
Powerful Ingredients for Blended LearningWesley Fryer
Blended learning contexts which combine face-to-face interaction with online, digital learning, can provide students with more flexible and in-depth opportunities to learn than traditional lectures. In this session we'll explore key ingredients for blended learning which teachers and students should utilize in our information-rich environment.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
The annotated slides from a webinar I presented for http://www.pkids.org about social media and public health . Links to the recording archive are listed in the first slide notes.
My presentation in the international conference IMAGES OF NATIONS: STRATEGIC COMMUNICATION, SOFT POWER AND THE MEDIA, titled "Out of control" examining the relation between foreign plicy and social media.
Use social media for more influential higher educationBrendan Barrett
Some of the top universities in the world are embracing social media. However, these are still early days and experience is shallow. How will these new opportunties alter the landscape of higher education? Will they result in more people getting access to the knowledge and learning generated by our best universities?
This presentation was made at the Symposium: Perspectives on University Performance Evaluation organized by the UNU on 15-16 March 2010 - http://www.ias.unu.edu/sub_page.aspx?catID=8&ddlID=1172
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
Introduction to Social Media For Small BusinessWeb.com
What is social media? What Applications do small businesses need to use and much more from Jessica Hibbard
Frederick County Chamber of Commerce(frederickchamber.org) and Beth Schillaci Author of the Social Media Roadmap http://amzn.to/gXZkRJ
Leveraging Social Media to Increase Brand Awareness and Drive Leadsncarrier
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
A look at how the GeoWeb Community is embracing the world of Web 2.0 and social media. Ideas on how to grow and develop the community in the future. Presented at the 2009 ESRI Developer Summit in Palm Springs, CA
EDN Team
Powerful Ingredients for Blended LearningWesley Fryer
Blended learning contexts which combine face-to-face interaction with online, digital learning, can provide students with more flexible and in-depth opportunities to learn than traditional lectures. In this session we'll explore key ingredients for blended learning which teachers and students should utilize in our information-rich environment.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
Allister Frost's keynote presentation slides from the Capital Cardiff event on 29 February 2012 in which he discusses the emergence of our social society, the psychology that underpins social media usage, the changing role of the marketer and shares some tips on how to be more successful on the social web. For more details visit http://allisterfrost.com.
The annotated slides from a webinar I presented for http://www.pkids.org about social media and public health . Links to the recording archive are listed in the first slide notes.
My presentation in the international conference IMAGES OF NATIONS: STRATEGIC COMMUNICATION, SOFT POWER AND THE MEDIA, titled "Out of control" examining the relation between foreign plicy and social media.
Diplomacy and Foreign Relations in the Social Media Age: By Nalaka Gunawarden...Nalaka Gunawardene
I made this presentation on 14 November 2015 to students of the Certificate Course in Creative Diplomacy, conducted by the Regional Centre for Strategic Studies (RCSS) in Colombo, Sri Lanka – a think tank on international relations.
In this, I introduce and briefly explore the new kind of real-time, public diplomacy that is being ushered in with the spreading of social media. I show how diplomats and other government officials can no longer ignore this mass medium, but at the same time their traditional ways of communications need to be reoriented to suit the realities of this new information ecosystem that is informal, irreverent and fleeting.
As I spoke on the day after the ISIS terrorist attacks in France, I used (among others) the latest examples of how Gérard Araud, France’s Ambassador to the US, tweeted live as multiple terror attacks unfolded in Paris on Nov 13 night.
To see the bigger picture, I’ve distilled some wisdom of key researchers in this area including: Anne-Marie Slaughter, former Princeton Academic and ex-Director of Policy Planning, US State Department; Philip Seib, Professor of Journalism and Public Diplomacy, University of Southern California; and Ramesh Thakur, Professor, Crawford School of Public Policy, Australian National University (ANU).
I dedicated this presentation to a diplomat and scholar whose mentoring I was privileged to receive 20 years ago: Dr Harlan Cleveland (1918 - 2008) who served as US Ambassador to NATO, 1965–1969 (Johnson Administration), and earlier as US Assistant Secretary of State for International Organization Affairs, 1961–1965 (Kennedy Administration).
This presentation was used during the DiploFoundation's Advanced Webinar in eDiplomacy titled "Twitter for Diplomats" on March 8, 2013. Webinar and slideshow by Andreas Sandre (on Twitter: @andreas212nyc).
Overview of US and Japan's Digital Diplomacy Ko Fujii
Overview of US Digital Diplomacy's history, success and challenges. Additional brief explanation on the status of Japan's digital diplomacy and its challenges.
A closer look at Twitter Diplomacy (Twiplomacy) and how world leaders are using and abusing social media with the Twitter accounts of world leaders. 15 of the G20 Presidents and Prime Ministers have Twitter accounts (http://twitter.com/Davos/G20) .
This is an update from my previous Twiplomacy talks at #SwitchConf in Porto, Portugal 17 April 2011.
@Luefkens
Twitter w walce informacyjnej – oficjalne anglojęzyczne mikroblogi Izraelskic...Tomasz Olczyk
Referat pt. "Twitter w walce informacyjnej – oficjalne anglojęzyczne mikroblogi Izraelskich Sił Obronnych i Rady Bezpieczeństwa Narodowego i Obrony Ukrainy w apogeum konfliktów 2014 roku" na III Kongres Politologii. 21-23.09.2015. Kraków.
How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 669 Twitter accounts in 165 countries.
هذه المحاضرة القيت في وزارة الخارجية في تاريخ 23/10/2012 بهدف القاء الضو على دور التقنيات الحديثة وخاصة وسائل التواصل الاجتماعي في العمل الدبلوماسي.
This lecture, Diplomacy in the Information age, was given to diplomats of the Ministry of Foreign Affairs as part of the lecture series program. It shed lights into the importance role of new technologies including social media in the day to day practice of diplomacy
Presentation for "PROFESSIONAL COMMUNICATION AND TRANSLATION STUDIES"
International Conference, 8TH EDITION, Timisoara, Romani, 4-5 April 2013 - http://www.cls.upt.ro/cercetare/manifestari-stiintifice/conferinte/conferences
Using social media tools for academic communicationGabriela Grosseck
Presentation for "PROFESSIONAL COMMUNICATION AND TRANSLATION STUDIES"
International Conference, 8TH EDITION, Timisoara, Romani, 4-5 April 2013 - http://www.cls.upt.ro/cercetare/manifestari-stiintifice/conferinte/conferences
Thanks facebook.com/Micky.Io for the her beautiful profile pictures.
Shepherding client & brand reputations: crisis management using social mediaShael Sharma
Presentation on Shepherding Client & Brands_Crisis Management Using Social Media at the IABC Conference - Communication Lighthouse in Bombay (Mumbai), India on 02 December 2011, at the Taj President
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage...Elizabeth Lupfer
This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.
While you’re familiar with Facebook, MySpace, and YouTube, what other solutions are available to the modern admissions office and what should you consider adding to your communications arsenal? Discover new and exciting platforms for engaging prospective students, plus practical strategies and ideas to apply to the ones you’re already using.
Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Se...Gaurav Mishra
The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups.
QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.
We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).
Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.
We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world.
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...Gaurav Mishra
Three trends are defining the future of crowdsourcing:
1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere.
2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new.
3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services.
For more, see: http://gauravonomics.com/future-crowdsourcing-trends/
The Storytelling Mandala: Purpose Inspired Transmedia StorytellingGaurav Mishra
Brands need to tell new types of stories, purpose-inspired stories, and tell them in new ways, via transmedia storytelling.
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose. The inner circle consists of a new three-part universal story that articulates the purpose of the brand, the change it wants to catalyze and the quest it has undertaken. The outer circle focuses on the art of transmedia storytelling, including the role of content, the sources of content, the role of channels and the role of paid, owned and earned media.
If brands do this, they will inspire, organize and energize people to participate and act around a shared purpose; build permission based owned media assets that will increasingly look like entertainment franchises; and thrive in a world in which media is fragmented, content is cheap, attention is the biggest constraint, but storytelling can still win over hearts and minds.
For more, see: http://gauravonomics.com/the-storytelling-mandala-purpose-inspired-transmedia-storytelling/
How to Design Social Media Workshops That Appeal to Both the Left Brain and t...Gaurav Mishra
An introduction to my discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. I have led 50+ workshops with 2000+ marketing and communications professionals across Asia. For more, see: http://gauravonomics.com/how-to-design-social-media-workshops-that-appeal-to-both-the-left-brain-and-the-right-brain/
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
A manifesto on why Indian social web startups should design applications for the global market.
Nasscom Emerge Delhi January 2010
Startup Saturday StartingUp Mumbai November 2010
Three Lessons Global CEOs Can Learn From Grassroots ActivistsGaurav Mishra
I have given this talk are the following events:
Three Lessons Marketers and Entrepreneurs Can Learn From Grassroots Activists
- BITS Pilani, August 2009
- IIT Rookree, September 2009
- TEDIndia, November 2009
- Startup Saturday Delhi, December 2009
- IIT Delhi, February 2010
- Startup Saturday Mumbai, November 2010
Three Lessons Global CEOs Can Learn From Grassroots Activists
- TEDx@Masala, November 2011
The Social Integration Journey: An Indian PerspectiveGaurav Mishra
Most corporations go through the six stages of social integration. They start with inaction, then move to incubation and experiment with stanadlone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes.
This simple framework helps business leaders not only contextualize their own experience with social, but also plan to extend it. This talk will help you map which stage of social integration you are at, then build a case to integrate social into your most important platforms, programs, and processes, to drive strategic change and real ROI.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Overview on Edible Vaccine: Pros & Cons with Mechanism
Gaurav Mishra Social Media Public Diplomacy Iraqi Diplomats Georgetown 05082009
1. Social Media & Public
Diplomacy 2.0
May 8, 2009
Program for Iraqi Diplomats
Georgetown University
Gaurav Mishra
Yahoo! Fellow at Georgetown University
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
2. Iraq: Deputy PM Barham Salih
Source: http://twitter.com/barhamsalih
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
3. Iraq: State Dept Tech Delegation
Source: http://www.cnn.com/video/data/2.0/video/tech/2009/04/22/am.intv.dorsey.twitter.cnn.html
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
4. Iraq: Salam Pax Twitter
Source: http://twitter.com/Salam/status/1724679615
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
5. Iraq: Salam Pax Blog
Source: http://salampax.wordpress.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
6. Three Questions
What is social media and why is it
important?
How is social media changing media, civil
society, and government?
Why should diplomats be interested in
social media?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
7. What is social media and why
is it important?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
8. Tool Agnostic
Blogging Social networking
Microblogging Social voting
Videoblogging Social bookmarking
Photoblogging Lifestreaming
Podcasting Wikis
Mapping Virtual worlds
…
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
9. Terminology Agnostic
Social media Read write web
Social computing Citizen media
Social software Peer to peer media
Social web Web 2.0
Participatory media New media
Participatory web Crowdsourcing
…
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
10. The 4 Cs of Digital Inequality
3 4
1 2
Computing
Devices Connection
Content
Capabilities
The Digital Binary Group:
Focus on Access
(Computers + Connection)
The Digital Inequality
Group: Focus on
Application (Content +
Capabilities)
Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
11. World Map: Internet Users
Source: NYT
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
12. Social Media Usage by Country
USA China Japan UK India Brazil Russia World
Update personal weblog 16% 61% 47% 25% 36% 34% 20% 28%
Upload to video sharing website 18% 46% 20% 32% 45% 55% 20% 29%
Upload to a photo sharing website 32% 56% 21% 50% 49% 61% 39% 39%
Manage profile on a social network 35% 56% 42% 60% 59% 69% 54% 48%
Subscribe to a RSS feed 14% 44% 31% 25% 37% 45% 45% 26%
Download a podcast 22% 65% 30% 42% 49% 54% 47% 36%
Read blogs/weblogs 51% 84% 84% 66% 77% 79% 62% 63%
Watch video clips online 63% 84% 68% 85% 80% 88% 58% 75%
Number of internet users (millions) 100.0 61.0 29.8 17.8 17.8 13.8 8.6 475.0
Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
13. Attitudes Towards Sociability
200%
32%
150%
22%
64%
11%
100%
7% 59%
45% 25% 10%
25% 8%
50% 13%
20% 40%
34%
32%
64%
30% 50% 11% 21%
0% 33%
36%
36%
Brazil
India
Russia
United
Japan
States France
Online conversations as meaningful More friends online than offline
Easier to make friends online More enjoyment from online friends
Source: Synovate, 2008, Social Network Users
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
14. Attitude Towards Privacy
79%
80%
69%
70% 21%
60% 10% 51%
50% 39%
36%
40% 44%
19% 20%
30% 43%
20%
20% 8%
6%
5%
12%
10% 14%
1% 20%
14%
6%
0% 24%
16%
Brazil 8%
India
Russia
United
Japan
States France
Privacy Concern Security Concern Other Concerns
Source: Synovate, 2008, Social Network Users
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
15. Attitudes Towards Trust
Source: Universal McCann, 2008, Active Internet Users, Age 16-54
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
16. How is social media changing
media, civil society &
government?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
17. Old Media + New Media
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
19. India: Mumbai Terror Attack
Source: http://flickr.com/photos/vinu/sets/72157610144709049/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
20. India: Mumbai Terror Attack
Source: http://search.twitter.com/search?q=%23mumbai
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
21. India: Mumbai Terror Attack
Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
22. International: Global Voices
Source: http://globalvoicesonline.org
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
23. Qatar: Al Jazeera Sharek
Source: http://sharek.aljazeera.net/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
24. USA: Twitter Vote Report
Source: http://blog.twittervotereport.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
25. India: Vote Report India
Source: http://votereport.in
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
26. Gaza: Al Jazeera War on Gaja
Source: http://labs.aljazeera.net/warongaza/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
27. Egypt: April 6 Movement
Source: http://www.facebook.com/group.php?gid=9973986703
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
28. Columbia: Million Voices/ FARC
Source: http://www.facebook.com/group.php?gid=6684734468
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
29. India: Pink Chaddi Campaign
Source: http://thepinkchaddicampaign.blogspot.com
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
30. China: Harmonius/ River Crab
Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)
Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
31. USA: My.BarackObama.com
Source: http://my.barackobama.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
32. USA: Barack Obama on YouTube
Source: http://www.youtube.com/user/barackobamadotcom
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
33. India: L K Advani’s Blog
Source: http://blog.lkadvani.in/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
34. India: Bloggers for Advani
Source: http://groups.google.com/group/bloggers4advani?pli=1
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
35. Israel: Netanyahu Website
Source: http://ru.netanyahu.org.il/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
36. Israel: Netanyahu Twitter
Source: http://twitter.com/netanyahu
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
37. USA: Open for Questions
Source: http://www.whitehouse.gov/openforquestions/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
38. China: People’s Daily E-Two Sessions
Source: http://elianghui.people.com.cn/2009/
Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
39. Why should diplomats be
interested in social media?
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
40. USA: America.gov
Source: http://www.america.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
41. USA: State Department
Source: http://www.state.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
42. USA: State Dept. Dipnote Blog
Source: http://blogs.state.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
43. USA: Colleen Graffy on Twitter
Source: http://twitter.com/Colleen_Graffy
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
44. USA: Democracy Video Challenge
Source: http://www.videochallenge.america.gov/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
45. USA: Alliance of Youth Movements
Source: http://info.howcast.com/youthmovements/summit
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
46. USA: X Life Game
Source: http://xlifegames.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
47. USA: Dept of Defense
Source: http://www.defenselink.mil/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
48. USA: DoD Bloggers Roundtable
Source: http://www.defenselink.mil/Blogger
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
49. USA: Mawtani in Iraq by DoD
Source: http://mawtani.com/ar/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
50. USA: Magharebia in North Africa DoD
Source: http://magharebia.com/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
51. Israel: Israel Politik Blog
Source: http://www.israelpolitik.org/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
52. Israel: IDF YouTube Channel
Source: http://www.youtube.com/user/idfnadesk
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
53. Israel: Help Us Win
Source: http://www.helpuswin.org/
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
54. Concerns About Diplomacy 2.0
Public diplomacy or propaganda
Foreign ministry or defense ministry
Domestic or foreign audiences
Overt or covert operations
Same questions in USA, Israel, Russia,
China, Iran, India, Iraq
Different answers for each socio-political-
ideological context
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
55. In Summary
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
57. Three Mantras of Social Media
The future has already arrived. It’s just not
evenly distributed yet.
Technology determines what is possible
and what isn’t; society chooses what
happens and what doesn’t.
The tools are transient; the value system is
here to stay.
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
58. Social Media + Diplomacy
Listen/ Understand: Aggregate public
opinion + flag flash points
Engage/ Energize: Virality + modularity
Defend: Hacktivism + astroturfing
Internal: Collaboration + community +
knowledge management
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com
59. Thank You
Blog: gauravonomics.com/blog
Twitter: @gauravonomics
Email: gauravonomics@gmail.com
Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | gauravonomics@gmail.com