MSFS 556: Introduction to Social Media in Business, Development & Government

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MSFS 556: Introduction to Social Media in Business, Development & Government

  1. 1. MSFS 556: Social Media in Business, Development, and Government Session #1: January 7, 2009 Gaurav Mishra Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  2. 2. MSFS 556: Social Media in Business, Development, and Government Five Questions Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  3. 3. Question #1 What is social media and why is it important? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  4. 4. Question #2 How is social media changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  5. 5. Question #3 How is social media changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  6. 6. Question #4 How is social media changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  7. 7. Question #5 How is social media changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  8. 8. MSFS 556: Social Media in Business, Development, and Government Three Mantras Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  9. 9. Mantra #1 The future has already arrived. It’s just not evenly distributed yet. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  10. 10. Mantra #2 Interdisciplinary, collaborative inquiry. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  11. 11. Mantra #3 The tools are transient. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  12. 12. Introductions Backgrounds, interests & expectations Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  13. 13. MSFS 556: Social Media in Business, Development, and Government Expectations, workload & grading Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  14. 14. Expected learning objectives  Apart from the five questions…  How to use social media tools.  How to learn to use new social media tools.  How to use filters to make sense of social media.  How to curate news and knowledge.  How to engage in an online public debate. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  15. 15. Grading  Presentation on selected topic: 15%  Weekly blog posts on the selected topic: 15%  10000 word end term paper on the selected topic: 15%  Weekly personal journal: 15%  Weekly reading reactions: 20%  Class participation: 20% Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  16. 16. Expected weekly workload  Reading: 3 hours  Watching online video: 1 hour  Research for paper/ presentation: 2 hours  Personal journal: 1 hour  Reading reactions: 1 hour  Overall: 8 hours Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  17. 17. Question #1 What is social media and why is it important? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  18. 18. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  19. 19. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  20. 20. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  21. 21. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  22. 22. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  23. 23. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  24. 24. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  25. 25. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  26. 26. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  27. 27. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  28. 28. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  29. 29. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  30. 30. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  31. 31. What is social media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  32. 32. What is social media?   Blogging Social networking   Microblogging Social voting   Videoblogging Social bookmarking   Photoblogging Lifestreaming   Podcasting Wikis   Mapping Virtual worlds  … Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  33. 33. What is social media?   Social media Read write web   Social computing Citizen media   Social software Peer to peer media   Social web Web 2.0   Participatory media Wikinomics   Participatory web Crowdsourcing  … Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  34. 34. Why is social media important? Content The 4 Cs of Cumulative Collaboration Value Social Media Community Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  35. 35. Why is social media important?  Collective  Transparent intelligence conversations  Collective  Relationships, not consciousness transactions  Viral grassroots  Ambient awareness activism  Friction free  Leaderless markets organizations … Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  36. 36. Why is social media important? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  37. 37. The Intersection of CCT & MSFS           Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  38. 38. Question #2 How is social media changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  39. 39. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  40. 40. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  41. 41. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  42. 42. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  43. 43. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  44. 44. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  45. 45. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  46. 46. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  47. 47. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  48. 48. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  49. 49. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  50. 50. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  51. 51. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  52. 52. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  53. 53. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  54. 54. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  55. 55. How is it changing… media? Pew Research, December 2008 Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  56. 56. How is it changing… media? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  57. 57. Question #3 How is social media changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  58. 58. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  59. 59. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  60. 60. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  61. 61. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  62. 62. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  63. 63. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  64. 64. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  65. 65. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  66. 66. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  67. 67. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  68. 68. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  69. 69. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  70. 70. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  71. 71. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  72. 72. How is it changing… business? Jeff Jarvis Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  73. 73. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  74. 74. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  75. 75. Six-step social media process (1) LISTEN (2) UNDERSTAND (3) ENGAGE Data Data Data Insights Strategy Tactics Analysis Collection Mining Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  76. 76. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  77. 77. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  78. 78. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  79. 79. How is it changing… business? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  80. 80. Question #4 How is social media changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  81. 81. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  82. 82. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  83. 83. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  84. 84. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  85. 85. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  86. 86. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  87. 87. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  88. 88. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  89. 89. How is it changing… development? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  90. 90. Question #5 How is social media changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  91. 91. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  92. 92. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  93. 93. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  94. 94. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  95. 95. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  96. 96. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  97. 97. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  98. 98. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  99. 99. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  100. 100. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  101. 101. How is it changing… government? Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  102. 102. MSFS 556: Social Media in Business, Development, and Government Syllabus Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  103. 103. Session #1: January 7  Introduction to MSFS 556: Social Media in Business, Development, and Government Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  104. 104. Session #2: January 12  International perspectives on access to and usage of digital media. Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  105. 105. Session #3: January 26  Why is social media important?  Readings: – ‘Here Comes Everybody’ by Clay Shirky Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  106. 106. Session #4: February 2  Why is social media important?  Readings: – ‘The Wealth of Networks’ by Yochai Benkler Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  107. 107. Session #5: February 9  How is social media changing… media?  Case studies on crisis reporting: – Terrorism: New York, London & Mumbai – Natural disasters: Katrina, Tsunami & China Earthquake Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  108. 108. Session #6: February 23  How is social media changing… media?  Case studies on: – Citizen journalism websites: Global Voices, NowPublic & OhMyNews – Legacy media initiatives: CNN iReport, Al Jajeera Sharek & Current TV Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  109. 109. Session #7: March 2  How is social media changing… business?  Case studies on: – Market research: Crowdsourcing, prosumers & ideagoras – Marketing: Social media outreach, branded communities & viral marketing Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  110. 110. Session #8: March 16  How is social media changing… business?  Case studies on: – Customer support: Brand monitoring, GetSatisfaction & Twitter – Consumer activism: Dell Hell, anti- consumerism & green activism Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  111. 111. Session #9: March 23  How is social media changing… development?  Case studies on: – Micro-philanthropy: Kiva, Global Giving & Donors Choose – Online support vs. offline action: Change- blogging, Facebook Causes & Change.org Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  112. 112. Session #10: March 30  How is social media changing… government?  Case studies on: – Political activism: Netroots, rightroots & MyBarackObama – Participatory government: Change.gov & AmericaSpeaks Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  113. 113. Session #11: April 6  How is social media changing… government?  Case studies on: – Mobile election monitoring in Kenya, Bangladesh & United States – Smart mobs in Philippines, Ukraine & Greece Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  114. 114. Session #12: April 20  How is social media changing… government?  Case study on: – Public diplomacy 2.0, propaganda 2.0 or war 2.0: Israel-Hamas, Russia-Georgia & the War on Terror. – Online citizen activism & censorship in China Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  115. 115. Session #13: April 27  Closing session: The presentation of self, the use of filters & media literacy Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009
  116. 116. Discussion Gaurav Mishra | Georgetown University | MSFS-556 Social Media in Business, Development, and Government | Spring 2009

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