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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer
The document is a presentation by Gigya's CEO Patrick Salyer outlining trends in social media and its impact on online engagement. Key trends include social media becoming a new search platform, the rise of personal identity online, and the importance of personalized experiences and influencer interactions. It suggests that integrating social logins can significantly increase user engagement and registrations on websites.
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"The Social Imperative: Why Online Businesses Must Adapt" by Patrick Salyer
- 2. The following slideshowwas presented by Gigya’s CEO Patrick Salyer at Murmuration 2012 Learn More About The Industry Collective: Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news
- 3. Trend 1: Socialis “The Next Search” Referral Traffic Social Networks vs. Google 26% 15% 21% 6% 21% 17% 19% 16% 18% 5% 16% 7% 15% 6% Social Networks 14% Google 5% 13% 10% 13% 9% 11% 8% 9% 5% 0% 5% 10% 15% 20% 25% 30%
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- 5. Trend 3: Peopleare bringing their “real” identity online
- 6. Trend 4: It’sall about the influencers
- 7. Trend 5: Userswant personalized social experiences
- 8. Trend 6: Userswant to interact with friends
- 9. Trend 7: Socialgame mechanics drive engagement
- 10. Sites need toreconfigure for social to be successful Leverage Social APIs Facebook Connect Twitter for Websites LinkedIn Connect Google + Leverage Social Plugins
- 11. Connect to theSocial APIs & Gain Access to Social Identity
- 12. Social Login –Gateway to Rich Social Data
- 13. Social Login -Authorization – Permission Based
- 14. Social Login –Access Rich Social Identity Data
- 15. Social Identity Data- Profile, Friends, Interests & Activities
- 16. The Connected Experience: LeverageSocial Plugins to Drive On-Site Engagement
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- 23. Snapshot of ausers social data Profile Information Name: John Smith Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location: New York, NY Education: Stanford Graduate Marital Status: Single Interest Graph Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup Activities: running, surfing, soccer, camping, kayaking Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+
- 24. Email Marketing Integration Profile Information Name: John Smith Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location:New York, NY Education: Stanford Graduate Marital Status: Single Interest Graph Interests: Marathons , Surf Trips, Web Design, Music Festivals, NY Sports, World Cup running, surfing, soccer, camping, kayaking Activities: Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+
- 25. Product Recommendation Engine ProfileInformation Name: John Smith Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location: New York, NY Education: Stanford Graduate Marital Status: Single Interest Graph Interests: Marathons, Surf Trips, Web Design, Music Festivals, NY Sports, World Cup Activities: running, surfing, soccer, camping, kayaking Music: 50 Cent, Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Seven, Forrest Gump TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds, Gears of War, FIFA 2011 Social Graph # of Friends: 222 # of Followers: 4,256 # of Connections: 500+
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- 27. Social Login andEngagement Metrics On average, sites see an 23% overall increase in registrations by 23% after implementing Social Login. On average, users who 52% login with a social identity spend 52% more time on site than a traditional site user. On average, users who 179% interact with social applications view 179% more pages on site than users who do not interact. Source: *Gigya Analysis; December 2011
- 28. Gigya’s integrated, end-to-endsocial infrastructure
- 29. Gigya’s Super SocialAPI • One implementation • Automatic updates in the cloud • Support for new providers • Support for account linking +22 more providers • Multiple SDKs (REST, JS, AS, Mobile)
- 30. Gigya supports 1billion unique users across 500+ clients
- 31. Thank You Patrick Salyer Email: patrick@gigya.com Twitter: @patricksalyer Call us at: 650.353.7230 or email: sales@gigya.com
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Editor's Notes
- #10 Gamification is the process of using game thinking & mechanics to engage audiences & solve problemsPremal Shah of Kiv, said “I think our biggest competitor is actually Zynga”53 percent of Facebook users play games.56 million people play daily.By 2015, 50 percent of companies will embrace gamification."Just earning a prize or award isn't enough…You need to be able to brag about it in some way.” – Gabe Zichermann, CEO, Gamification Co.
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