Survei DailySocial mengenai Gaming laptop interest

1. Gaming Laptop
in Indonesia:
Market Awareness
and Interest
DAILYSOCIAL RESEARCH © FEB. 2017

2. Introduction

3. Introduction
to Gaming Laptops
 For some time since 2012, laptop brands have been introducing
Gaming-oriented product lines to the Indonesian market. Number of
gaming laptop sub-brands continue growing.
 Awareness & enthusiasm for the category has been growing ever
since, though consumers continue to hesitate to spend “too much” on
the category.
 Interest in Gaming Laptop continue being high (as shown by our
survey), and so the market potential is still very much there.

4. Methodology

5. Survey Methodology
 DailySocial collaborated with JakPat to survey market awareness
& interest in the Gaming Laptop category.
 Survey was conducted through the JakPat mobile app between
February 8th – 10th, 2017
 1020 persons participated in the survey, with 55.98% male and
44.02% female respondents, with a majority 40.98% of them
between the ages of 20-25 years old. Sample was taken
proportionally from the whole Indonesian population.

6. Respondent Demographics
Gender
Male (55.98%)
Female (44.02%)
Age
20-25 (40.98%) 26-29 (22.84%)
30-35 (16.27%) 16-19 (9.31%)
36-39 (5.2%) 40-45 (3.92%)
> 45 (1.18%) < 16 (0.29%)
*Total Respondent : 1020

7. Survey Results

8. Awareness of Gaming
Laptops
 Of 1020 respondents, 70.46% (718 persons) have
heard of/are aware of the “Gaming Laptop” product
category
 Of those who are aware of Gaming Laptops, 79.25%
(569) already have a laptop, and 72.58% (413) of
those laptops are not Gaming Laptops.

10. For the complete version of “Gaming
Laptop in Indonesia: Market
Awareness and Interest”, download
it for free here.