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Mobile App UX Survey Preview

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Mobile App UX Survey Preview

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Mobile App UX Survey Preview

  1. 1. MOBILEAPPUX Copyright©2018 SURVEY2018 DOWNLOADHERE https://dailysocial.id/report/post /mobile-app-user-experience-survey-2018
  2. 2. PART1 REGISTRATION “Whenyousignupforanapp,whichoptionisoftenused?” SignUp withEmail Login usingGoogle (SSO) Login usingFacebook (SSO) Other Option Login usingLinkedIn (SSO) Login usingTwitter (SSO) 35.71% 33.51% 30.21% 0.29% 0.14% 0.14% MOBILE APP UX SURVEY 2018 Thesurveywasinitiatedbyaskinga questionaboutpreferenceonregistering toaservice,usuallythroughanapp. Threetop-choicesdominatedtheanswer. Whileuserswerecomfortableonusing conventionalmethod,usingpersonal emailtosignup,it’srevealedSingle Sign-On(SSO),ordirectlyloginwithout signingupwithGoogleandFacebook, werealsopreferred. MoMostsmartphonesinIndonesiaare Android-based,hencethefamiliaritywith Googleaccount. Inthecontrary,Facebookisthemost popularsocialmediaplatform in Indonesia. TThesethreechoicescombinedwere makingmorethan99%ofrespondent’s answer.It’sexpectedthateveryserviceto provideallthesethreemethods(orat leasttwoofthem)whenenticingits platform toIndonesianconsumers.
  3. 3. PART2 EMAILVERIFICATION MOBILE APP UX SURVEY 2018 Thesecondquestionisrelatedtoemail verification.Forsecuritypurposesand legitimacy,someapplicationsrequire userstoverifyviaemail.Thisstep certainlymakesregistrationprocesstakes additionaltime. Interestingly,almostallrespondentsagree emailverificationismandatorywhen registeringinanapplication.Althoughit takeslongerprocess,thesecurity providedisconsideredveryimportant. Important.Verificationis importantforsecurity purposes. Notimportant.Verification makeslongersignup process 95.22% 4.78% Important NotImportant FIGURE4 EM AIL VERIFICATIO N
  4. 4. PART3 APPFUNCTIONALITY MOBILE APP UX SURVEY 2018 Understandingtheappfunctionalityis alsoonesubjectbeingaskedto respondents.It’stofindoutwhichmethod isbestsuitedtoIndonesia’sconsumers. Utilizationofuserguidelines(textand image)embeddedinappisstill consideredtobeeffective.It’sexpected thattheappcreatortodisplay explanatoryandeasy-to-understand instructiononusingtheapp. However,ideallywithagoodworkflow, first-timeusershouldrequirelittletimeto doself-experimenttounderstandthe wholefunctionalities. APP FUNCTIO NALITYFIGURE5 PERCENTAGE 46.89% Readinguser guidelines/tutorials PERCENTAGE 25.86% SelfTrying PERCENTAGE 14.58% Finding onGoogle PERCENTAGE 9.03% Watchingvideo tutorialonYouTube PERCENTAGE 3.59% Watchingvideo tutorialonApplication PERCENTAGE 0.05% OtherOption “How doyoufindinformationaboutanapp'sfunctionality?”
  5. 5. PART4 LANGUAGE MOBILE APP UX SURVEY 2018 Languageisacomplicatedsubjectfor appcreator.Duallanguagesupport(both Englishandlocallanguage)isexpected, butitalsomeansdoubleefforts.It’s understoodthatmostlocalcreatorsare stillreluctantonprovidingBahasa Indonesiaoptionforlanguage. Basedonrespondent’sanswer,it’s acknowledgedthatavailabilityinBahasa Indonesiaisactuallypreferredbymajority ofrespondents. LANGUAGEFIGURE5 PERCENTAGE 77.05% 77.06% 22.9% 0.05% BahasaIndonesia PERCENTAGE 22.90% English PERCENTAGE 0.05% OtherOption
  6. 6. PART5 SCREENORIENTATION MOBILE APP UX SURVEY 2018 Generally,applicationsrunninginfulllayer modearedesignedintwooptions, horizontalandvertical.Thefollowing answersinform usthescreenorientation preferencewhenaccessingsomekindsof apps. Portraitorientationispreferredwhen consumerisreadingandusing productivityapp,whilelandscape orientationisfavoredwhenplayinggame. SCREEN O RIENTATIO NFIGURE6 ReadingApps(News,Blog, Book,etc) ProductivityApps(Word Processor,Email,Note,etc) 37.48% 62.52% Landscape Potrait GameApps 79.11% 20.89% Landscape Potrait 30.69% 69.31% Landscape Potrait
  7. 7. PART6 SEARCHING MOBILE APP UX SURVEY 2018 Whenusinganapp,usersometimes requiretofindaspecificpieceof information,whichisnotexplicitlylistedin thepage.Oneexampleistosearchfora bookbasedonauthor’sname. Usingsearchboxisanorm,howeverusing menu(e.ghamburgerordropdownmenu) isalsofavored. Furthermore,whenconsumerisinneed forcertainservicesorfunctionality, communicatingthisissuewithCustomer Servicesisapopularoption. Surprisinglycalloptiononcontacting CustomerServiceistheleastlikeable medium. ChatandFAQ/HelpPageisthepreferred approach.Hence,itsupportsthecurrent trendofchatbotutilityforcustomer service. UsingSearchbox UsingMenu 56.60% 31.02% Exploring 12.28% OtherOption 0.10% SEARCHING TO O LSFIGURE7 “Whatdoyoudoifyouwanttofindinformation?” CustomerServicesviaChat ReadingFAQ orHelpPage 31.98% 31.60% CustomerServicesviaEmail 27.87% CustomerServicesviaPhone 7.60% OtherOption 0.95% HELP TO O LSFIGURE8 “Ifyoufindanydifficulty,whichmedium ispreferredtoaskforhelp?”
  8. 8. MOBILE APP UX SURVEY 2018 CUSTOMIZEDINDUSTRY&MARKET REPORT DSRESEARCHisauniqueservicethatalowsyoutocreatecustomized,data-driven industryreportsbyenablingthepurchaseoftheexactinformationyouneed, stretchingyourbudgetandbroadeningyourperspectivespeciallyinthetechnology sector. Weprovideresearchservicestailoredtoyourexactchallenge.Whetherit’ssurvey work,in-depthinterviewingorcomprehensivedeskresearch,wehavetheexperience, wehavethedataandwehavetherightpersonneltoyourbusinessneed. CCONTACTUSTOKNOW MORE research@dailysocial.id
  9. 9. MOBILE APP UX SURVEY 2018 Formoreinformation, download"MobileAppUXSurvey2018"forfree Clickheretodownload https://dailysocial.id/report/post /mobile-app-user-experience-survey-2018

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