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AirlinesTicketingSurvey2018:
https://dailysocial.id/post/laporan-dailysocial
-survei-perbandingan-ota-dan-aplikasi-maskapa...
PART1
THEPOPULARITYOF
ONLINETICKETBOOKINGSERVICES
First,weaskedrespondentstofindout
whethertheyareactivelyusingflight
serv...
PART2
DIGITALAPPROACH
Ingeneral,toaccessadigitalservice,
usersarepresentedwithtwodelivery
models.Thosearethesmartphone-bas...
PART3
DIRECTBOOKINGVSOTA
Ofthetotalrespondentswhoanswered
makinganonlineorder,weprovidemore
specificquestions.Thequestioni...
PART4
USERAWARENESSOF
DIRECTBOOKINGSERVICES
AlthoughOTAismorepopular,wedid
askaquestion:"Doyouknow aboutthe
airline'sbooki...
PART5
DIRECTBOOKING
VIAWEBAPP
Ofalltherespondentswhoansweredthat
theyareawareoftheairlines’direct
bookingservices,weaskedf...
CUSTOMIZEDINDUSTRY&MARKET
REPORT
DSRESEARCHisauniqueservicethatalowsyoutocreatecustomized,data-driven
industryreportsbyena...
JAKPAThasover109.000+MobilePanelinallover
Indonesiathatwillcompleteyoursurveywithinreal-time!
SendyoursurveytoJAKPATpanelu...
Formoreinformation,
download"AirlinesTicketingSurvey2018:
DirectBookingvsOTA"forfree
Clickheretodownload
https://dailysoci...
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Airlines ticketing Preview

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Airlines ticketing Preview

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Airlines ticketing Preview

  1. 1. AirlinesTicketingSurvey2018: https://dailysocial.id/post/laporan-dailysocial -survei-perbandingan-ota-dan-aplikasi-maskapai DirectBookingvsOTA Copyright©2018
  2. 2. PART1 THEPOPULARITYOF ONLINETICKETBOOKINGSERVICES First,weaskedrespondentstofindout whethertheyareactivelyusingflight services.Thequestionis"Inthepastyear, haveyoubeentravellingbyplane?". Furthermore,weasked,"Doyouplacean onlineticketreservation?"The respondentsmajorlyanswered:yes.A totalof116respondentskeepusingthe conventionalwayofbookingflight.It indicatesonthepercentageof respondentsabove40yearswhostill choosingthechoosingtheconventionaloption. Thedominanceoftheonlinemethod validatesthatthedigitaltransformation intheairplaneindustryisquite successful. Morethanhalfofthetotalrespondents (1407)answered:yes.Therest(623)are notusingairlinetotravelinthepastyear. AIRLINES TICKETING SURVEY 2018 69,31% 50.000k 2010 2015 2020 2025 100.000k 150.000k 250.000k 300.000k 30,69% Yes No 91,76% 8,24% Yes No “ “ INTERNATIO NAL PASSENGERS DO M ESTIC PASSENGERS
  3. 3. PART2 DIGITALAPPROACH Ingeneral,toaccessadigitalservice, usersarepresentedwithtwodelivery models.Thosearethesmartphone-based applicationandtheweb-based application. Referringtotheresultsofresearchon smartphonepenetrationinIndonesia.For example,accordingthedataof eMarketer,thenumbersarequitelarge. Thereareabout86.6millionsmartphone usersinIndonesiaby2017.Itispredicted toreach103millionbythisyear. Therefore,mobileappusagewillbecome acommoncultureinthecommunity, includingfortheneedsofticketbooking service. From thesurvey,usersclaimedmore comfortableusingappsinstalledontheir smartphones.Thecomparisonisquite remotewiththeaccessoptionthrough thewebsite. AIRLINES TICKETING SURVEY 2018 69,09% 18,20% 12,70% FIGURE8 APPLICATIO N O R W EBSITE FIGURE9 SM ARTPHO NE USERS 2017 20182015 20162013 27.30 38.30 52.20 69.40 86.60 103 2014 IN M ILLIO N
  4. 4. PART3 DIRECTBOOKINGVSOTA Ofthetotalrespondentswhoanswered makinganonlineorder,weprovidemore specificquestions.Thequestionis whethertheychoosetoplaceanorder throughOTAordigitalservicesofthe airline.Thepercentageisdominatedby OTA. Moreover,weaskedwhytheychoseOTAinsteadofairline’sdigitalservices. ThepreviousresearchbyDailySocialshowsthemostpopularOTAin Indonesia.ThisincludesuserpreferencesofchoosinganOTA. MoreOTAsurveyresultscandownloadthroughthislink: https://dailysocial.id/report/post/online-travel-agencies-ota-survey-2018 AIRLINES TICKETING SURVEY 2018 86,61% 13,39% 45,04% 45,04% 27,22% 20,29% 19,63% 25,96% 16,57% 12,32% 0,10% 19,47% 10,64% 6,04% 5,73% 5,72% 4,70% 2,79% 5,32%
  5. 5. PART4 USERAWARENESSOF DIRECTBOOKINGSERVICES AlthoughOTAismorepopular,wedid askaquestion:"Doyouknow aboutthe airline'sbookingapporsite?".Manyof therespondentsclaimedtoknow about theservice. Somerespondentsarealsointerestedin tryingtheservice.Ifthefacilitytheyget inOTA(promo,pricecomparisonetc)are attachedtoairlinesservices. AIRLINES TICKETING SURVEY 2018 88,54% 11,46% Yes No 71,83% 28,17% Yes No
  6. 6. PART5 DIRECTBOOKING VIAWEBAPP Ofalltherespondentswhoansweredthat theyareawareoftheairlines’direct bookingservices,weaskedfurther whetherthey’vemadeabookingviathe airlines’web?Mostofthem said“yes”. Theintensityisclassifiedasnotoften.From thisdata,itcanbeconcludedthatdirect bookingisnottheprimarychoiceforrespondentswhenpurchasingplanetickets. It’spossiblethatthedirectservicesprovidedbytheairlinehavenotbeenabletocreate traction.However,themembershipappliedbyeachairlineinadigitalchannelshouldbe abletoboostuser’sloyalty.Strengtheningthedigitaldivisionformarketingandpromo isstillahomeworktobeoptimizedbytheairlines. AIRLINES TICKETING SURVEY 2018 73,32% 26,68% Yes No FIGURE10 SCALE Scale0 Scale1 Scale2 Scale3 Scale4 Scale5 Scale6 Scale7 Scale8 Scale9 1.07% 8.35% 9.19% 14.8% 7,04% 20,17% 9,31% 8,47% 10,50% 2,74% Scale10 8,35%
  7. 7. CUSTOMIZEDINDUSTRY&MARKET REPORT DSRESEARCHisauniqueservicethatalowsyoutocreatecustomized,data-driven industryreportsbyenablingthepurchaseoftheexactinformationyouneed, stretchingyourbudgetandbroadeningyourperspectivespeciallyinthetechnology sector. Weprovideresearchservicestailoredtoyourexactchallenge.Whetherit’ssurvey work,in-depthinterviewingorcomprehensivedeskresearch,wehavetheexperience, wehavethedataandwehavetherightpersonneltoyourbusinessneed. CCONTACTUSTOKNOW MORE research@dailysocial.id
  8. 8. JAKPAThasover109.000+MobilePanelinallover Indonesiathatwillcompleteyoursurveywithinreal-time! SendyoursurveytoJAKPATpanelusingJAKPATfree dashboardandgetyourreportwithin2-3hours! JAKPAThashelpedover200clientsrangedfrom ConsumerGoods,Telco,Consulting,AdvertisingAgencies, StartuptoStudentstodotheirsurveys. 109,000+MobilePanelinIndonesia 2-3HoursSurveyCompleted http://jakpat.net
  9. 9. Formoreinformation, download"AirlinesTicketingSurvey2018: DirectBookingvsOTA"forfree Clickheretodownload https://dailysocial.id/post/laporan-dailysocial-survei -perbandingan-ota-dan-aplikasi-maskapai

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