Copyright (c) DailySocial.id
Smartwatch, Fitness Trackers,
& Wearables in Indonesia
As the Apple Watch Series 3 is launched,
the global market is arguably now entering the third year of ‘serious’
Smart Watches being available in the market. Android also recently
released the latest version of their wearables operating system,
Android Wear 2.0. Sales number of these wearables seem to be not
very exciting though, though arguably they’re not too devastating. If
not, logically they would not be selling smart watches anymore,
when in fact manufacturers still do.
• Despite non-bombastic sales number, a number of luxury traditional
watch brands such as Fossil and Tag Heuer are beginning to produce
smart watches themselves. How the market respond to these luxury
brands are still up to the jury, but some market sales survey in particular
from IDC indicate that they are selling in not-insignificant numbers.
• Fitness functions are marketed rather heavily by most smart watch &
wearables manufacturers, and so we also seek to examine how the
market responds to health-tracking functions as well.
This survey seeks to examine the
Indonesian consumer market response to
smart watches, fitness bands, and other
wearables, as per 2017. Survey conducted
by DailySocial.id in cooperation with
Jakpat mobile survey platform. Survey
panel consists of 1035 respondents
sampled proportionally from smartphone
users throughout Indonesia.
SMARTWATCHES & FITNESS BANDS
Q1: Do you currently/have you ever owned a fitness band?
Q2: Do you currently/ have you ever owned a smart watch?
Q3: Do you currently/have you ever owned a hybrid smart watch or smart analogue
• Only 35.33% of respondents report having ever owned a Fitness
band, 43.15% a smart watch, and 29.83% a hybrid smart watch.
• Indonesian consumers are generally familiar with
smart watches & fitness bands, but less than
half the population have ever purchased
AND FITNESS BANDS
For more information about this
survey, feel free to download it
here: “Smartwatch, Fitness
Trackers, & Wearables in
Indonesia Survey 2017”