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Local app Preview

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Local app Preview

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Local app Preview

  1. 1. LOCALAPP PREFERENCE SURVEY2018 Copyright©2018 DOWNLOADHERE https://dailysocial.id/report/post/ local-app-preference-survey-2018
  2. 2. LOCALAPP PREFERENCE PART1 AppOptionsBasedontheDeveloper'sOrigin Transportation/ On-Demand 86.57% 13.43% 90.61% 9.39% 29.05% 70.95% 78.82% 21.18% 24.50% 75.50% 77.90% 22.10% 42.83% 57.17% Messaging App SURVEY2018 Wequestionalltherespondentsiftherearetwoapplications:(a)from localdevelopers and(b)from overseasdevelopers;whichonewilltheychoose?Wealsoprovide examplesforeachcategory. Ticketing App Builtbylocal developer(LocalApp) Video App NewsorReading App Gaming App E-commerce App Builtbyforeign developer(Int.App)
  3. 3. LOCALAPP PREFERENCE PART2 30.96% 14.04% TheMostPopularLocalApp SURVEY2018 Weasktherespondentswhoclaimedtohaveusedlocalapplicationstowritea maximum of3applicationsthattheyoftenuseintheirsmartphones. 0.95% 0.60% Others 9.47% 2.11% 0.73% 38.46% 6.93% Gojek Bukalapak Vidio Callind Kurio Babe Traveloka Tokopedia
  4. 4. LOCALAPP PREFERENCE PART3 TheMostPopularForeignApp SURVEY2018 Weasktherespondentswhoclaimedtohaveusedglobalapplicationstowritea maximum of3applicationsthatareoftenusedinsmartphones. Others 36.46% 22.39% 8.31% 6.22% 3.82% 2.35% 2.29% 2.14% 14.89% Whatsapp Youtube Facebook Grab Lazada Instagram Mobile Legends Line
  5. 5. LOCALAPP PREFERENCE PART4 Cintakarya anakbangsa ReasonsforChoosingLocalApps SURVEY2018 Ofalltherespondentsthatchoosingthelocalapp,weaskaquestionbehindtheir selection. Itisinterestingtofind"KaryaAnakBangsa"isselectedasthehighestreason.Inevery keynote,Nadiem Makarim (GO-JEK’sCEO)alwaysemphasizethispointandturnsout it’seffectivetoreceivemarket’sapproval.So,doesthistaglinesolelycapableon helpinglocalappsacquirethemarket? TTheanswershouldbereferredtootherfactorsthatadvocateusersonchoosing applicationsfrom localdevelopers.Appquality,applanguage,andUXarethenext threefactorstoguaranteethequalityandfunctionality;whilethetaglineisa marketingdomain. 40.68% Appquality 14.04% Applanguage 13.73% Easytouse (UX) 13.73% 8.73% 4.85% 1.99% Othersoption 0.97% Appdesign 1.28% Appcontent Apppopularity Moreconfident withprivacy
  6. 6. LOCALAPP PREFERENCE PART4 ReasonsforChoosingLocalApps SURVEY2018 Intheotherspectrum,herearethereasonsonwhyrespondentsisnotinfavoroflocal apps: Thehighestpercentageisabouterrors.Indeed,itreflectsonthequalityofthe applications.Thesecondhighestpercentagealsodeservesthespotlight.Publishing andmarketingactivitiesshouldbeintensifiedtoimproveappvisibility. Oftenhaveerrors Notfamiliar Toomanyads Unsureabout thequality Nofriend isusingit Notwellknown Difficulttouse (UX) Others 32.57% 16.28% 15.06% 13.88% 9.95% 2.96% 1.17% 8.12%
  7. 7. LOCALAPP PREFERENCE PART5 ReasonsforChoosingInternationalApps SURVEY2018 Inthesurvey,there’salsoaquestionaboutthefundamentalreasonontheinternational app’sselection.Qualityisthetopreason,followedpopularity.Wethinktheoptionsin orderbelow isquiterepresentativewiththeexistingconditions. Appquality Applanguage Manyfriends areusingit 7.30% 49.52% 16.79% 5.72% 3.16% 0.41% 10.82% 6.28%Appcontent Easytouse Moreconfident withprivacy Appdesign Others
  8. 8. LOCALAPP PREFERENCE PART5 ReasonsforChoosingInternationalApps SURVEY2018 Somepeopledonotfondofinternationalapps.Someofthereasonsthatappearinthe surveyare: Toomanyads Notfamiliar Difficulttouse Oftenhaveerrors Nofriendisusingit Notwellknown Unsureaboutthequality Othersoption 26.95% 19.35% 15.21% 11.64% 10.62% 8.47% 5.56% 2.19%
  9. 9. LOCALAPP PREFERENCE PART6 InformationaboutLocalApps SURVEY2018 InthePart4,oneoftheproblem aboutlocalappisvisibility.Consumersadmitthatthey arenotalwaysfamiliarwiththeappmadebylocaldevelopers.Here’stheiranswerwhen weaskhow respondentsknow aboutthelocalapps: Socialmediaoccupiesthetoplevel,followedbyfriendrecommendationsandtech news.Interestinglytheads,whilesomewhatsignificant,onlycontributearound10%of total.Thisinformationprovidesusinterestingunderstandingonhow localdevelopers markettheirproducts. Generally,thereareseveralwaysfordeveloperstopromotetheirapp: Socialmedia 48.55% Technews 13.12% Friendrecommendation 21.44% Ads 10.57% Others 0.36% Finditself 5.97% Creatinglanding-page (website) Mediapublic relation Socialmedia (organicandpaid) Appstore Optimization Generaladvertising (bannerdanTV) SEO (Organicandpaid) Influencer orendorsement
  10. 10. LOCALAPP PREFERENCE PART7 InterestinUsingLocalApps PART8 IfGovernmentDemandtheUseofLocalApps SURVEY2018 Respondentsalsoprovidefeedbackabouttheirinterestinusinglocalapp.Mostof them answerthattheyarewillingtotryalocalappthat’shavingthesamefunction withinternationalappthattheyarecurrentlyusing. Likeitornot,thepotentialofinternationalappcensorshipwillhelpthetractionof localapp.Howeverthere’sdoubtthatthismoveisviewedtobeunpopularandnot supportedbythecommunity.Interestinglyaboutmorethanhalfofrespondentsthey willsupportthisdecisionifitwillhelptoincrease,bothquantityandquality,oflocal app. PART9 LocalAppRecommendation Almostallrespondentswillgladly recommendlocalapptotheirpeersifit’s abletomeettheirneedandrequirement. Yes,I’m interestedtotry 77.23% Mixedfeeling. Willtryifit’sproventobegood 16.23% No,Iwillkeepusing existingone 6.53% Yes,Isupportthepotentialincreaseofdomesticapplications. 57.22% No,consumersshouldbefreetovote. 31.90% Mixedfeeling,willfindoutaboutthequalityoflocalapp. 10.87% 98.62% 1.38% Yes No
  11. 11. LOCALAPP PREFERENCE SURVEY2018 Formoreinformation, download"LocalAppPreferenceSurvey2018"forfree Clickheretodownload https://dailysocial.id/report/post/ local-app-preference-survey-2018

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