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Podcast Report Preview

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Podcast Report Preview

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Podcast Report Preview

  1. 1. Podcast UserResearch inIndonesia2018 https://dailysocial.id/post/laporan-dailysocial -penggunaan-layanan-podcast-2018
  2. 2. Podcast UserResearch Part1:Understanding inIndonesia2018 Mostoftherespondent(68%)isfamiliarwithpodcast.Previously, Indonesianswereveryfamiliarwithradio,asanaudio-basedinformation channel.Yet,amongrespondentstherearestillsome(32%)whoarenot familiarwiththepodcast.(n=2018) Askingfurthertorespondentswhoarefamiliarwithpodcast,81% said theylistentoapodcastforthepast6months.(n=1372) Q:Doyoufamiliarwithpodcast? yesno67.97% 32.03% Q:Haveyoulistenedtoapodcastinthepast6months? yesno80.82% 19.18%
  3. 3. Podcast UserResearch Part2:interest inIndonesia2018 Halfofrespondentsansweredthey arestillindoubtwhenaskedabout listeningtopodcastregularly.This meansthereareotherfactor(s)tobe considered.Interestingly,around largepercentage(43%)areshowing interesttoknowlistenpodcast regularlregularly.(n=1109) Q:Areyouintopodcast? 6.14% 43.23% 50.63% 56% ofrespondentsratedbothradio andpodcastasinterestingaudio content.Butifyoulookatthe comparison,respondentswhoprefer podcastonly(25%)aremorethan thosewhopreferradioonly(18%). Thispreferenceshowsaserious shiftingindigitalaudio-basedshiftingindigitalaudio-based contenttrend.(n=1041) Q:Doyoupreferlisteningto podcastorradio? 17.98% 25.29% 56.73% Notsure Veryinterested Radio Podcast Both areinteresting Notinterested
  4. 4. Podcast UserResearch Part3:PlatformPreference inIndonesia2018 OtherOption Anchor Overcast Inspigo Castbox Player.fm AppleCast PocketCast GooglePodcast Soundcloud Spotify 2.02% 6.25% 7.79% 10.87% 13.27% 14.04% 15.19% 16.54% 41.25% 46.25% 52.02% Spotify(52%)becamethefavoriteservicetolistentopodcast.Thenext’s topofmindareSoundcloud(46%)andGooglePodcast(41%).Both offeraccesstofreemiumcontents. Interestingly,localplatformlikeInspigoalsoreceivedattentionfrom respondents(10%).(n=1041) Q:Whatplatform isusedtolistentopodcast?
  5. 5. Podcast UserResearch Part4:ReasontoListen inIndonesia2018 1.15% 38.85% 62.69% 65.00% Moreenjoyablethanvisualcontent Otheroption Flexibility(on-demand) Thevarietyofcontent Respondentsarguethattheychoosepodcastbecauseofcontent(65%) andflexibility(on-demand)(62%).Sofarinthelocalpodcastecosystem, thecontentpresentedisquitediverse,includingentertainment, technology,motivation,andeducation.(n=1041) Q:What’sthemainreasontolistenapodcast? 36.06% 78.85% 0.36% 34.81% 35.58% OfficeorSchool OtherOption PublicPlaces Duringcommuting Home Home(79%)isthemostpopularplacetolistentoapodcast.Thenext favoriteplaceortimetoaccesspodcast(inquitesimilarpercentage)are duringcommuting,atpublicplaces(e.gcafe,library),andat work/school.(n=1041) Q:Wheredoyouusuallylistentoapodcast?
  6. 6. Podcast UserResearch Part5:PeriodandDuration inIndonesia2018 Q:Whendoyouusuallylistentoapodcast? 32.50% Evening(above9pm) 27.02% Afternoon(5pm-9pm) 22.69% Daytime(12pm-3pm) 17.79% Morning(6am-10am) Whilethere’snoobviouspreferredperiodtolistentoapodcast,night time(above9PM)andafternoon(5-9PM)areconsideredthemost favoriteperiod(intotalaremorethan60%).(n=1041) Q:Howlongistheidealdurationofapodcastforyou? 37.21% 10-20minutes 31.54% 20-30minutes 19.81% morethan30minutes 11.44% lessthan10minutes 10-20minutesisconsideredasanidealdurationforapodcast(37%), followedby20-30minutes(31%).(n=1041)
  7. 7. Podcast UserResearch Part6:Material inIndonesia2018 60.00% 57.17% 70.00% 32.50% 1.06% 37.40% Business Otheroption Education Technology Entertainment Lifestyle Q:Whatmaterialisconsideredfavoriteforapodcastcontent? 70% ofsurveyrespondentsacknowledgethemostinterestingpodcast materialisaboutentertainment,followedbylifestyle(60%)and technology(37%).(n=1041) 53.33% 52.14% 39.42% 0.20% 39.92% Influencers Otheroption Academia Experts(incertainfields) Entertainers/Celebrities 65.34% Entrepreneurs/BusinessOwners Q:Who’sthepodcastcreatorthatyouareinterestedin? Majorityofrespondentsaremostlyinterestedtolistentobusinessowner orentrepreneurs(65%),followedbyentertainers/celebrities(52%)and experts(52%).(n=1041)
  8. 8. Podcast UserResearch inIndonesia2018 Formoreinformation, download"PodcastUserResearchinIndonesia2018" forfree Clickheretodownload https://dailysocial.id/post/laporan-dailysocial -penggunaan-layanan-podcast-2018

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